Established
2017
Franchise Units
13
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Pure Sweat Sauna Studio is a modern wellness franchise built around the rapidly growing demand for recovery, detoxification, and holistic health solutions. The concept focuses exclusively on private infrared sauna sessions, offering a clean, contemporary, and boutique-style studio experience that aligns perfectly with today’s health-conscious consumers.
Positioned at the crossroads of wellness, fitness recovery, and preventative health, Pure Sweat Sauna Studio appeals to a wide demographic—ranging from athletes and fitness enthusiasts to busy professionals and older adults seeking natural ways to improve circulation, manage stress, and enhance overall well-being. The business model is intentionally streamlined, scalable, and membership-driven, making it an appealing franchise opportunity for entrepreneurs who want to enter the wellness industry without the complexity of gyms or medical clinics.
Why Invest in This Franchise?
Pure Sweat Sauna Studio operates within one of the fastest-growing segments of the health and wellness market. Infrared sauna therapy continues to gain mainstream popularity due to its perceived benefits related to detoxification, muscle recovery, relaxation, skin health, and cardiovascular support.
Key investment highlights include:
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Participation in the expanding wellness and recovery industry
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Predictable, membership-based recurring revenue
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Simple operating model with minimal labor requirements
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Smaller studio footprint compared to traditional fitness concepts
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Premium boutique positioning with broad consumer appeal
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Strong scalability for multi-unit and area development growth
Background
Established Year: 2017
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Industry Category: Health, Wellness & Recovery / Infrared Sauna Studios
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Founders: Wellness-focused entrepreneurs with experience in fitness, recovery, and consumer services
Brand Journey & Company History
Pure Sweat Sauna Studio was created with a clear mission—to make high-quality infrared sauna therapy accessible, convenient, and affordable for everyday consumers. What began as a single studio concept quickly gained traction due to its private-room model, modern design, and customer-first approach.
As demand increased, the company refined its operational systems, brand standards, and membership structure, paving the way for franchise expansion. Today, Pure Sweat Sauna Studio continues to grow across the United States through a structured franchise development strategy.
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Ownership Structure: Privately owned franchisor
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Market Presence: Expanding footprint across multiple U.S. states
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Franchise Active Units: 13
Support Training
Pure Sweat Sauna Studio delivers end-to-end franchise support designed to help owners succeed from launch through long-term growth.
Pre-Launch Support
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Site selection guidance and market analysis
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Lease review and studio planning assistance
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Sauna room layout and equipment specifications
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Vendor sourcing and procurement support
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Pre-opening marketing and launch planning
Training & Operational Support
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Comprehensive initial franchise training program
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Staff onboarding and service protocol education
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Detailed operations manuals and SOPs
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Booking systems, POS setup, and membership management tools
Marketing Support
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Brand positioning and national marketing direction
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Digital marketing guidance and promotional campaigns
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Grand opening marketing strategy
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Membership sales and retention systems
Ongoing Support
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Dedicated franchise support team
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Performance benchmarking and operational reviews
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Continuous education and system enhancements
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New services, product offerings, and program rollouts
Ideal Candidate
The ideal Pure Sweat Sauna Studio franchisee is business-oriented, customer-focused, and enthusiastic about health and wellness, even without prior industry experience.
Well-suited candidates include:
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Owner-operators seeking a lifestyle-friendly business
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Semi-absentee investors
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Multi-unit franchise owners expanding into wellness
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Corporate professionals transitioning into entrepreneurship
Preferred qualities:
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Strong leadership and team management skills
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Comfort with sales, memberships, and customer service
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Financial readiness to meet investment requirements
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Interest in suburban, lifestyle retail, or dense residential markets
No prior sauna or wellness background is required, as the franchise provides full training and operational systems.
Financial Detail
| Investment Component | Estimated Cost Range (USD) |
|---|---|
| Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment | $150,000 – $350,000 |
| Minimum Investment Required | Approx. $150,000 |
| Leasehold Improvements / Build-Out | $70,000 – $180,000 |
| Sauna Equipment & Technology | $40,000 – $90,000 |
| Furniture, Fixtures & Signage | $10,000 – $25,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Professional Fees & Licenses | $5,000 – $10,000 |
| Initial Training & Travel | $3,000 – $7,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |