Established
2002
Franchise Units
127
Minimum Investment
$90,000
Franchise Fee
$30,000
Total Investment Range
$160,000
Home Based
No
Description
and repeat-demand needs in the auto industry—professional wheel and rim repair. From curb rash and scuffs to cosmetic refinishing and minor structural restoration, the brand delivers fast, on-site solutions for consumers, dealerships, body shops, rental car companies, and fleet operators.
Positioned in the fast-growing mobile automotive services segment, Rent A Wheel eliminates the overhead and limitations of traditional brick-and-mortar repair shops. Franchise owners operate fully equipped mobile units, allowing them to service customers directly at homes, dealerships, auctions, or commercial locations. This convenience-driven model aligns perfectly with modern consumer behavior while offering franchisees lower startup costs, flexible scheduling, and scalable territory growth.
In the U.S. market—where vehicle ownership is high and cosmetic maintenance directly impacts resale value—wheel repair remains a high-margin, recession-resistant service. Rent A Wheel has built its reputation around consistent workmanship, standardized processes, and repeat B2B relationships, making it a compelling opportunity for entrepreneurs seeking a hands-on, service-based franchise with strong local demand.
Why Invest in this Franchise?
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Essential automotive service with year-round demand
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Mobile, low-overhead business model with no retail lease
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Strong recurring B2B revenue from dealerships, fleets, and body shops
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Territory-based ownership with expansion potential
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Technical skills provided through structured training
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Recession-resistant automotive maintenance segment
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Opportunity for owner-operator or managed growth model
Background
Established Year: 2002
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Industry Category: Mobile Automotive Services / Alloy Wheel & Rim Repair
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Franchise Active Units: 127
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Brand Journey & Company History:
Rent A Wheel began as a specialized service provider focused on dealership and fleet-based wheel repair. As demand increased, the company refined its mobile service process, standardized repair techniques, and developed a scalable franchise system. The brand continues to expand in high-vehicle-density U.S. markets with a focus on consistency and service quality. -
Ownership & Market Presence:
The franchise operates under centralized ownership, supporting franchisees with proprietary systems, vendor relationships, and ongoing operational guidance throughout the USA.
Support Training
Rent A Wheel offers comprehensive support to ensure franchisees are fully prepared from day one.
Pre-Launch Support
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Territory selection and market evaluation
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Business setup and operational planning
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Mobile unit configuration and equipment guidance
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Supplier and inventory onboarding
Operational & Technical Training
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Hands-on wheel repair and refinishing instruction
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Damage assessment and repair standards
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Surface preparation, painting, and finishing processes
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Quality control and workflow management
Marketing & Sales Support
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Local market launch strategies
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B2B sales training for dealerships and fleets
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Branding assets and service presentations
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Guidance on local marketing and customer acquisition
Ongoing Support
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Continuous technical updates and process improvements
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Operational coaching and performance reviews
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Access to franchise network knowledge and support teams
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Ongoing system enhancements and business optimization
Ideal Candidate
Rent A Wheel is ideal for entrepreneurs seeking a practical, service-driven business with strong recurring demand.
Best suited for:
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Owner-operators or hands-on investors
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Individuals with interest in automotive services (experience helpful but not required)
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Entrepreneurs comfortable with mobile operations and customer engagement
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Investors seeking a lower-cost entry into franchising
Key Attributes:
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Willingness to learn technical repair skills
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Strong work ethic and attention to detail
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Ability to build and maintain B2B relationships
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Financial capability to invest and scale
Preferred Locations:
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Urban and suburban U.S. markets with high vehicle density
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Regions with strong dealership, rental, and fleet activity
Financial Detail
| Financial Component | Estimated Range |
|---|---|
| Total Investment Required | USD $90,000 – $160,000 |
| Minimum Investment Required | Approx. USD $90,000 |
| Franchise Fee | USD $30,000 – $45,000 |
| Mobile Vehicle & Equipment | USD $35,000 – $60,000 |
| Initial Marketing Budget | USD $5,000 – $10,000 |
| Working Capital | USD $15,000 – $25,000 |
| Royalty Fees | Ongoing percentage of gross revenue |
| Expected ROI | Strong potential with established B2B accounts |
| Break-Even Timeframe | Typically 12–18 months |
| Revenue Streams | Retail wheel repair, dealership contracts, fleet services, body shop partnerships |