Established
2019
Franchise Units
40
Minimum Investment
$80,000
Franchise Fee
$40,000
Total Investment Range
$150,000
Home Based
No
Description
The Roll Em Up Taquitos franchise represents a modern evolution of Mexican street food, built around one craveable hero product: fresh, hand-rolled taquitos made to order. Designed for today’s fast-casual consumer, the brand blends bold flavors, operational simplicity, and a vibrant in-store experience that resonates with Gen Z, Millennials, and families alike.
Unlike traditional Mexican restaurants that rely on broad menus and complex kitchens, Roll Em Up Taquitos focuses on execution excellence. A streamlined menu, limited SKUs, and efficient prep systems allow franchisees to deliver consistent quality while maintaining strong margins. The concept fits seamlessly into high-traffic urban neighborhoods, lifestyle centers, food courts, and non-traditional locations, making it adaptable across diverse U.S. markets.
From its energetic branding to its social-media-friendly presentation, Roll Em Up Taquitos has positioned itself as a lifestyle-driven food brand rather than just another quick-service restaurant. The result is a franchise opportunity that combines strong unit economics with a brand identity that customers remember, share, and return to.
Why Invest in This Franchise?
Roll Em Up Taquitos offers franchise investors a compelling mix of simplicity, scalability, and cultural relevance.
Focused menu = efficient operations
The taquito-centric model minimizes kitchen complexity, reduces waste, and shortens training time for staff, making operations easier to manage compared to traditional Mexican concepts.
High consumer demand
Mexican-inspired fast-casual dining continues to outperform many other restaurant segments in the U.S., driven by affordability, speed, and bold flavors.
Strong brand identity
Bright visuals, modern store design, and a street-food narrative help the brand stand out in crowded food courts and retail centers.
Flexible footprint
The concept works in inline locations, end caps, malls, college areas, and dense urban markets, giving franchisees more real estate options.
Proven systems and support
Franchisees benefit from standardized recipes, supply chain efficiencies, and structured training that reduce startup risk.
Background
Established Year
Roll Em Up Taquitos was founded in 2019.
Founders
The brand was created by experienced restaurant entrepreneurs with deep roots in Southern California’s food scene, combining culinary creativity with franchising expertise.
Brand Journey & Company History
What began as a local taquito-focused eatery quickly gained traction due to its differentiated product and modern branding. Strong customer response, repeat traffic, and viral social engagement fueled rapid expansion. Recognizing the scalability of the model, the company launched franchising to partner with operators who could replicate the experience across the U.S.
Franchise Active Units
Roll Em Up Taquitos currently operates
40+ active franchise locations across the United States, with a growing national footprint and a robust development pipeline.
Ownership & Market Presence
The brand is privately owned and headquartered in the United States. Its strongest presence is in high-density, trend-driven markets, with expansion focused on major metro areas and underserved secondary cities.
Industry Category
Fast-casual Mexican restaurant franchis
Support Training
Roll Em Up Taquitos delivers a comprehensive franchise support system designed to guide owners from site selection through long-term operations.
Pre-Launch Support
• Site selection guidance and market evaluation
• Restaurant layout and design standards
• Vendor sourcing and supply chain onboarding
• Pre-opening checklists and launch timelines
Training Program
• In-depth initial training covering food prep, operations, and brand standards
• Management training focused on labor control, inventory, and guest experience
• On-site opening support to ensure a smooth launch
Operational Support
• Standard operating procedures and recipe systems
• Labor optimization tools and scheduling guidance
• Ongoing operational audits and performance coaching
Marketing & Brand Support
• National brand positioning and creative assets
• Local store marketing playbooks
• Social media strategy guidance and promotional campaigns
• Grand opening marketing support
Ongoing Franchise Support
• Dedicated franchise support team
• Continuous menu innovation and limited-time offers
• Data-driven insights to improve unit performance
Ideal Candidate
The ideal Roll Em Up Taquitos franchisee is an operator-focused entrepreneur who values systems, brand consistency, and guest experience.
Business Background
• Restaurant, QSR, or retail management experience preferred
• Multi-unit operators and single-unit owner-operators both welcome
Personal Traits
• Hands-on leadership style
• Strong people management skills
• Passion for food, hospitality, and brand culture
Investment Capability
• Sufficient capital to meet startup and working capital requirements
• Ability to secure a suitable retail location in a high-traffic area
Location Preference
• Urban cores, lifestyle centers, college markets, and high-density suburbs
• Markets with strong fast-casual dining demand
Financial Detail
| Cost Category | Estimated Investment Range (USD) |
|---|---|
| Initial Franchise Fee | $40,000 |
| Leasehold Improvements | $80,000 – $150,000 |
| Furniture, Fixtures & Equipment | $70,000 – $120,000 |
| Signage & Branding | $10,000 – $25,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS Systems | $5,000 – $12,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Training & Travel Expenses | $5,000 – $10,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Estimated Total Investment | $250,000 – $450,000 |
