Established
2015
Franchise Units
8
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$750,000
Home Based
No
Description
Rooster & Rice is a modern fast-casual restaurant concept built around one simple idea: serve incredibly flavorful, high-quality chicken and rice dishes inspired by Southeast Asian comfort food, in a format that’s fast, scalable, and profitable. Known for its signature roasted and poached chicken, fragrant rice, house-made sauces, and clean, minimalist branding, the brand has carved out a loyal following in urban and suburban markets alike.
Positioned perfectly between traditional Asian restaurants and mainstream fast food, Rooster & Rice appeals to health-conscious diners, busy professionals, students, and families looking for bold flavors without complexity. The menu is intentionally focused, allowing for faster service times, strong margins, and operational efficiency. For franchise investors, Rooster & Rice represents a compelling opportunity to enter the fast-growing fast-casual Asian segment with a brand that balances authenticity, simplicity, and modern consumer appeal.
Why Invest in This Franchise?
Rooster & Rice stands out in a crowded restaurant landscape because it delivers consistency, speed, and crave-worthy food without overcomplicating operations. Here’s why investors are paying attention:
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Strong Consumer Demand: Asian-inspired fast-casual dining continues to outperform traditional QSR categories across the USA.
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Focused Menu = Better Margins: Limited SKUs reduce food waste, training time, and labor complexity.
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Scalable Concept: Works well in high-traffic urban areas, mixed-use developments, college zones, and dense suburban markets.
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Modern Brand Identity: Clean design, strong digital presence, and social-media-friendly food presentation.
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Operational Efficiency: Streamlined kitchen layout and repeatable processes designed for multi-unit growth.
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Growing Market Presence: A concept with momentum that resonates with today’s value-driven and quality-focused diners.
Background
Established Year: 2015
Franchise Active Units – USA : 8-
Founders: The brand was founded by a group of food entrepreneurs passionate about Southeast Asian cuisine and fast-casual efficiency.
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Brand Journey: What began as a single-location concept quickly gained traction due to its bold flavors, simple menu, and consistent execution. The brand refined its operating systems early, setting the foundation for expansion beyond its original market.
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Company History & Ownership: Rooster & Rice operates as a fast-casual restaurant brand with a strong emphasis on quality control, branding, and franchise-ready systems.
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Market Presence in the USA: The brand has established a solid footprint in key metropolitan areas, with increasing interest from franchise partners nationwide.
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Industry Category: Fast-Casual Asian / Chicken-Based Restaurant Franchise
Rooster & Rice has positioned itself as a modern alternative to traditional Asian eateries, delivering authenticity without intimidating menus or long wait times.
Support Training
Rooster & Rice offers comprehensive franchise support designed to help operators launch confidently and scale sustainably.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Restaurant layout, kitchen design, and build-out support
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Vendor sourcing and supply chain setup
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Assistance with permits, licensing, and pre-opening planning
Training Programs
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In-depth initial training covering kitchen operations, food prep, quality standards, and service protocols
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Management and leadership training for owners and key staff
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POS system and inventory management training
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Food safety and compliance education
Operational & Ongoing Support
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Dedicated franchise support team
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Standard operating procedures and playbooks
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Ongoing coaching to improve efficiency and profitability
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New product rollouts and menu updates
Marketing & Brand Support
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National and local marketing strategies
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Digital marketing guidance including social media and delivery platforms
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Grand opening marketing campaigns
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Brand standards to ensure consistency across locations
Ideal Candidate
Rooster & Rice is seeking franchise partners who are hands-on, growth-oriented, and aligned with the brand’s culture.
Ideal Candidates Typically Have:
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Experience in restaurant operations, hospitality, or multi-unit management (preferred but not mandatory)
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Strong leadership and people-management skills
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A passion for food quality and customer experience
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Financial capability to meet investment requirements
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Interest in owning and operating one or multiple locations
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Ability to follow proven systems while executing at a high standard
Both owner-operators and semi-absentee investors with strong management teams can succeed with this model.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Liquid Capital | $150,000 – $250,000 |
| Leasehold Improvements / Build-Out | $200,000 – $400,000 |
| Equipment & Fixtures | $75,000 – $150,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $50,000 – $75,000 |
| Royalty Fee | ~6% of Gross Sales |
| Marketing Fee | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | 2 – 4 Years |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering |
All figures are approximate and may vary based on location, size, and local market conditions.
