Established
1968
Franchise Units
40
Minimum Investment
$1,200,000
Franchise Fee
$50,000
Total Investment Range
$2,500,000
Home Based
No
Description
The Roy Rogers Franchise represents one of the most respected and enduring names in the American quick-service restaurant (QSR) industry. Known for its signature roast beef sandwiches, hand-breaded fried chicken, and old-fashioned burgers, Roy Rogers has carved out a powerful niche by blending nostalgic Americana with modern operational efficiency.
Unlike many fast-food brands that rely heavily on frozen or highly processed products, Roy Rogers differentiates itself through freshly prepared proteins, customizable toppings, and hearty portions, appealing to today’s value-driven yet quality-focused consumers. The brand’s western heritage, combined with a loyal multigenerational customer base, creates a strong emotional connection that newer QSR concepts often struggle to achieve.
For investors and operators looking to enter the U.S. food franchise market with a proven concept, strong brand recognition, and room for expansion, Roy Rogers offers a compelling opportunity. The franchise is particularly well-positioned in suburban, highway, travel-center, and high-traffic retail locations where comfort food and speed are equally important.
Why Invest in the Roy Rogers Franchise?
Investing in a Roy Rogers franchise means aligning with a brand that has already stood the test of time while continuing to evolve with consumer preferences.
Key reasons franchisees choose Roy Rogers include:
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Iconic American Brand – Decades of brand equity and nationwide recognition
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Diverse Menu Appeal – Roast beef, fried chicken, burgers, breakfast, and sides reduce dependence on a single product category
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Fresh Food Positioning – Hand-breaded chicken and freshly sliced roast beef resonate with quality-seeking customers
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Flexible Store Formats – Traditional freestanding units, inline retail, travel plazas, and non-traditional locations
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Strong Unit Economics – Balanced food costs and repeat customer traffic
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Growth-Focused Strategy – Strategic expansion across underdeveloped U.S. markets
Background
- Established Year: 1968
- Founders: Marriott Corporation
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Industry Category: Quick Service Restaurant (QSR) / Fast Casual
- Franchise Active Units : 40+
Over the decades, Roy Rogers became a household name across the Eastern United States, particularly in Maryland, Virginia, Pennsylvania, New Jersey, and surrounding states. The brand is currently owned by Plamondon Hospitality Partners, a respected hospitality group with deep experience in restaurant operations and franchising.
Support Training
Roy Rogers offers a comprehensive franchise support system designed to help owners launch confidently and scale successfully.
Pre-Launch Support
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Site selection guidance and real-estate evaluation
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Lease negotiation assistance
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Restaurant design, layout, and build-out specifications
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Vendor sourcing and equipment planning
Training & Operations
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In-depth initial training covering food preparation, operations, staffing, and safety
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Management and leadership development programs
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Proven operational manuals and standardized systems
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Ongoing field support and performance reviews
Marketing & Brand Support
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National and regional marketing strategies
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Digital marketing guidance and promotional calendars
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Grand-opening marketing support
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Menu innovation and limited-time offers
Ongoing Support
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Dedicated franchise business consultants
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Operational benchmarking and KPIs
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Continuous menu and process optimization
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Expansion support for multi-unit franchisees
This end-to-end support structure significantly reduces the learning curve and increases the likelihood of long-term franchise success.
Ideal Candidate
The Roy Rogers franchise is best suited for motivated entrepreneurs and operators who value structure, quality, and brand consistency.
Ideal franchisees typically have:
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Prior restaurant, hospitality, or retail management experience (preferred but not mandatory)
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Strong leadership and people-management skills
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Passion for food quality and guest experience
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Ability to follow established systems while driving local marketing
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Financial capability to meet investment requirements
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Interest in single-unit or multi-unit development within the USA
Roy Rogers is particularly attractive to multi-unit operators, travel-center developers, and investors seeking long-term brand stability rather than short-term trends.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $1.2 million – $2.5 million |
| Minimum Net Worth Required | ~$1.0 million+ |
| Minimum Liquid Capital | ~$500,000 – $750,000 |
| Initial Franchise Fee | ~$50,000 |
| Restaurant Build-Out & Infrastructure | $700,000 – $1.5 million |
| Kitchen Equipment & Fixtures | $250,000 – $500,000 |
| Technology & POS Systems | $25,000 – $50,000 |
| Initial Inventory & Supplies | $20,000 – $40,000 |
| Grand Opening & Marketing Budget | $25,000 – $50,000 |
| Working Capital (3–6 months) | $100,000 – $200,000 |
| Royalty Fee | ~5% of gross sales |
| National Marketing Fund | ~2% of gross sales |
| Local Marketing Spend | Varies by market |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Competitive with established QSR brands |
