Established
2017
Franchise Units
400
Minimum Investment
$370,810
Franchise Fee
$60,000
Total Investment Range
$566,680
Home Based
No
Description
Rumble Boxing is a high-intensity group fitness franchise that fuses boxing techniques with strength training and music-driven workouts. Designed for all fitness levels, Rumble offers a 45-minute, full-body workout experience in a nightclub-like atmosphere. With a focus on community, empowerment, and results, Rumble is one of the fastest-growing boutique fitness brands in the U.S.
Why Invest in a Rumble Boxing Franchise?
Investing in Rumble Boxing is about more than just owning a fitness studio; it’s about partnering with a brand that has mastered the art of "fitness entertainment."
Massive Brand Equity: Rumble is one of the most recognizable names in boutique fitness, benefiting from a celebrity-backed image and a massive social media presence.
Recurring Revenue Model: The business operates primarily on a membership-based model, providing predictable, recurring monthly income.
Semi-Absentee Friendly: The "Executive Model" allows owners to manage the manager, making it an ideal investment for those who want to scale their portfolio without being in the studio 24/7.
World-Class Backing: As part of the Xponential Fitness family, Rumble owners benefit from the massive scale, vendor relationships, and operational expertise of the world’s largest boutique fitness franchisor.
First-Mover Advantage: While Rumble is a household name in major cities like NYC and LA, many high-potential markets across the USA are still available for development.
Background
- Established Year: 2017
- Founding Location: Chelsea, New York City
- Founders: Andy Stenzler, Noah Neiman, Eugene Remm, and Anthony DiMarco.
- Ownership: Acquired by Xponential Fitness in March 2021.
Franchised Units: 400+ sold & 80+ open locations (Xponential Fitness system total: 3,000+ studios open / 6,000+ sold)
- Company-Owned Units: 0
- States Registered: 2023 FDD Filed
- Canada Franchises: No
- International Franchises: No
The brand journey began when the founders realized there was a gap in the market for a boxing workout that felt inclusive, stylish, and effective. After exploding in the New York scene, Rumble caught the attention of Equinox and eventually Xponential Fitness, which accelerated its franchising efforts. Today, it stands as a leader in the "Boutique Fitness" category, specifically dominating the boxing-HIIT hybrid sector.
Support Training
About Xponential Fitness
A leading curator of boutique health & wellness brands.
With 25+ years of boutique fitness franchising experience within each brand, they provide strong resources, systems, and a powerful network to support franchise partner growth.
Franchise Support Overview
Financial Assistance: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training & Franchisor Support
Franchisor Support Includes:
- Initial training
- Ongoing support
- Help lines
- Field support
- Annual meetings
- Advertising support
- Central purchasing
Strong Starts (Initial Support)
- Site selection & lease negotiation
- Studio construction management
- Franchisee training (3-day program)
- Initial hiring visit
- Grand opening visit
Ongoing Support
- Monthly proactive support calls
- KPI training
- Turnkey annual marketing calendar
- Ongoing marketing support
Real Estate & Construction Support
- National broker relationships
- Site evaluation
- Site selection
- Lease negotiation
- Lease review
- Architecture
- Engineering
- Construction management
Ideal Candidate
Rumble seeks energetic, business-savvy individuals who are passionate about fitness and community. Ideal candidates include:
-
Entrepreneurs with strong sales/marketing skills
-
Multi-unit franchisees or investors
-
Fitness enthusiasts or boutique studio owners
-
Individuals with a desire to lead a team and scale a brand
Financial Detail
Cash Investment: $100,000
Total Investment: $370,810 – $566,680
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty: 7%
Item 19: Yes
Average Employees Needed: 5
Visa Candidates: Yes
Passive Ownership:
Semi-Absentee — franchisee must hire a General Manager for daily operations.
(Not a passive model.)
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: No