Established
2018
Franchise Units
30
Minimum Investment
$60,000
Franchise Fee
$35,000
Total Investment Range
$120,000
Home Based
No
Description
Runningboards Marketing is a modern, high-impact advertising franchise that brings brand messages directly to the streets where customers live, work, and shop. Built around mobile billboard advertising, the concept uses professionally wrapped vehicles to deliver bold, unavoidable visibility for local and regional businesses. Unlike digital ads that are often skipped or ignored, mobile outdoor advertising places messages directly in front of real people in real-world environments—busy intersections, shopping districts, events, and high-traffic neighborhoods.
The franchise has positioned itself strongly within the fast-growing out-of-home advertising industry by offering affordable, measurable, and hyper-local marketing solutions. Businesses benefit from repeated impressions and geographic targeting, while franchise owners enjoy a flexible, low-overhead model with scalable growth and recurring revenue opportunities.
Background
Established Year
Runningboards Marketing was founded in 2018.
Founders
The brand was established by marketing and advertising professionals with experience in local media, brand development, and outdoor advertising.
Brand Journey & Company History
The company began as a regional mobile advertising operation serving local businesses. After refining campaign pricing, routing strategies, and performance tracking, the brand expanded through franchising to meet growing demand across the United States. The franchise system was designed to be simple to operate while allowing long-term scalability.
Ownership & Market Presence
Runningboards Marketing operates as a franchise system with active units across multiple U.S. states, serving urban, suburban, and high-traffic regional markets.
Industry Category
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Advertising & Marketing Services
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Out-of-Home Advertising
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Mobile Billboard Advertising
Franchise Active Units
The brand currently operates 30+ active franchise units in the United States, with continued expansion planned.
Support Training
Runningboards Marketing provides structured training and ongoing support to help franchise owners launch and grow with confidence.
Pre-Launch Support
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Territory selection and market research
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Business setup guidance
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Vehicle sourcing and wrap coordination
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Launch planning and pricing strategy
Initial Training
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Comprehensive onboarding and operations training
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Sales training focused on local and B2B clients
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Campaign planning and route optimization
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Brand standards and compliance education
Operational Support
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Proven systems and workflows
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Campaign scheduling and tracking processes
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Client reporting and performance guidance
Marketing & Sales Support
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Sales scripts and proposal templates
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Brand-approved marketing materials
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Guidance on local lead generation and partnerships
Ongoing Support
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Continued training and system updates
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Peer support network
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Ongoing coaching and best-practice sharing
Ideal Candidate
Runningboards Marketing is ideal for entrepreneurs who enjoy sales, relationship building, and helping businesses grow.
Best-Suited Candidates
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Sales-focused entrepreneurs
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Marketing or advertising professionals
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Business owners seeking a flexible service model
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Investors interested in scalable, territory-based growth
Skills & Background
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Strong communication and networking abilities
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Comfort with B2B sales
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Basic operational and time-management skills
Mindset & Passion
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Interest in local business development
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Results-driven and proactive approach
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Commitment to following a proven system
Location Preference
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Works well in urban, suburban, and high-traffic markets
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 |
| Total Initial Investment | $60,000 – $120,000 |
| Minimum Investment Required | ~$60,000 |
| Vehicle Purchase / Lease | $15,000 – $40,000 |
| Vehicle Wrap & Branding | $6,000 – $10,000 |
| Technology & Equipment | $2,000 – $5,000 |
| Initial Marketing Budget | $3,000 – $7,500 |
| Working Capital (3–6 months) | $10,000 – $25,000 |
| Royalty Fee | Ongoing % of gross revenue |
| Brand / System Fees | Nominal / Included |
| Expected Break-Even Timeline | 6 – 12 months |
| Expected ROI Potential | Scalable |
| Revenue Streams | Advertising campaigns |
