Established
1998
Franchise Units
20
Minimum Investment
$250,000
Franchise Fee
$25,000
Total Investment Range
$500,000
Home Based
No
Description
Sobik’s Subs is a well-established American sub sandwich brand known for its bold flavors, fresh ingredients, and loyal neighborhood following. Built around generously portioned hot and cold subs, cheesesteaks, hoagies, and classic comfort foods, Sobik’s Subs has carved out a strong niche in the highly competitive quick-service restaurant (QSR) segment. The brand blends old-school sub shop authenticity with a streamlined, modern operating model that appeals to today’s value-driven customers.
Positioned between national sandwich chains and independent delis, Sobik’s Subs offers franchise owners the best of both worlds: recognizable branding and systems support, paired with a local, community-focused feel that keeps customers coming back. With rising demand for fast, affordable, and customizable meal options across the U.S., Sobik’s Subs is well aligned with consumer trends favoring convenience, consistency, and comfort food.
Background
Sobik's Subs was founded in 1998 in the United States with a simple mission: serve bold, hearty subs made with quality ingredients at prices customers could enjoy regularly. What began as a neighborhood sandwich shop quickly earned a loyal following for its generously portioned hot and cold subs, cheesesteaks, and classic comfort-food menu.
As customer demand grew, the brand refined its recipes, operating systems, and in-store processes to ensure consistency across locations. This evolution laid the groundwork for franchising, allowing Sobik’s Subs to expand beyond its original market while preserving its local, community-driven identity.
Today, Sobik’s Subs operates with 20+ active franchise units across the U.S., primarily concentrated in the Northeast and Mid-Atlantic regions, with ongoing interest from new markets nationwide. The company remains independently owned, maintaining a hands-on approach to franchise support and long-term brand development rather than rapid, uncontrolled growth.
Industry Category:
Quick Service Restaurant (QSR) – Sandwich & Sub Franchise
Support Training
Sobik’s Subs offers hands-on franchise support designed to guide owners from initial onboarding through long-term growth.
Pre-Launch Support
• Site selection guidance and lease review assistance
• Store layout planning and kitchen design recommendations
• Equipment sourcing and vendor coordination
• Pre-opening checklist and project management support
Training & Operations
• Comprehensive initial training covering food prep, operations, POS systems, and customer service
• Standardized recipes and portion control systems
• Food safety, sanitation, and quality control procedures
• Staffing models, scheduling, and labor management guidance
Marketing & Brand Support
• Grand opening marketing strategy
• Local store marketing playbooks
• Digital marketing guidance including social media and promotions
• Ongoing brand updates and promotional campaigns
Ongoing Franchise Support
• Dedicated franchise support team
• Operational audits and performance reviews
• Continuous menu innovation and pricing strategy updates
• Ongoing education and best-practice sharing across the franchise network
Ideal Candidate
Sobik’s Subs is best suited for hands-on operators or semi-absentee owners who value consistency, customer service, and community engagement.
Ideal franchise partners typically have:
• Previous experience in food service, retail, or hospitality (preferred but not mandatory)
• Strong people management and customer service skills
• Willingness to follow established systems and brand standards
• Passion for local marketing and community involvement
• Adequate financial capacity to meet investment requirements
• Interest in single-unit ownership with potential to scale to multi-unit development
The franchise is well suited for owner-operators, small investor groups, and entrepreneurs seeking a manageable entry point into the restaurant industry.
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 – $35,000 |
| Total Initial Investment | $250,000 – $500,000 |
| Leasehold Improvements & Build-Out | $120,000 – $250,000 |
| Kitchen Equipment & Fixtures | $60,000 – $120,000 |
| Signage & Branding | $10,000 – $25,000 |
| POS System & Technology | $5,000 – $12,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Grand Opening Marketing | $7,500 – $15,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Ongoing Royalty Fee | 5% – 7% of gross sales (estimated) |
| National / Local Marketing Fee | 1% – 3% of gross sales (estimated) |
| Expected Break-Even Period | 18 – 30 months |
| Estimated ROI Timeline | 2 – 4 years (location & operations dependent) |
