Established
2008
Franchise Units
25
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$550,000
Home Based
No
Description
Rush Cycle is a premium indoor cycling franchise built for today’s performance-driven, community-focused fitness consumer. Centered around high-energy rides, immersive music, motivational coaching, and a boutique studio atmosphere, Rush Cycle delivers more than a workout—it creates a powerful fitness lifestyle experience.
Positioned in the fast-growing boutique fitness segment, Rush Cycle blends rhythm-based cycling, interval training, and strength conditioning into a results-oriented 45-minute class format. This model resonates strongly with millennials, Gen Z professionals, and health-conscious urban audiences who value motivation, atmosphere, and measurable outcomes.
With a scalable studio concept, recurring membership revenue, and well-defined operational systems, Rush Cycle has established itself as an attractive franchise opportunity for entrepreneurs seeking long-term growth in the U.S. fitness market.
Background
Established Year: 2008
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Industry Category: Boutique Fitness / Indoor Cycling
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Founders: Fitness and hospitality professionals
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Franchise Active Units: 25+ locations in the United States
Brand Journey & Company History
Rush Cycle was created to elevate indoor cycling into a high-energy, immersive group fitness experience. From its early studios, the brand focused on premium design, expertly trained instructors, and music-driven programming.
As consumer demand for boutique fitness surged, Rush Cycle refined its operational systems and transitioned into franchising. Today, the brand continues to grow across the U.S., supported by standardized processes, instructor development programs, and ongoing innovation.
Market Presence
Rush Cycle studios are typically located in high-visibility retail centers, lifestyle hubs, and densely populated residential areas with strong demographics for boutique fitness.
Support Training
Rush Cycle delivers end-to-end franchise support designed to help owners launch confidently and operate successfully.
Pre-Launch Support
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Territory analysis and site selection guidance
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Studio layout, branding, and build-out specifications
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Equipment sourcing and approved vendor access
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Pre-opening marketing and membership presale planning
Training & Education
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Initial franchise training covering operations, finance, staffing, and studio management
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Instructor recruitment, onboarding, and certification programs
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Sales training focused on membership conversion and retention
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Brand standards and customer experience systems
Marketing & Ongoing Support
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National and local marketing strategies
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Digital marketing frameworks including social media and paid advertising
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Grand opening campaigns and promotional calendars
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Continuous performance tracking and operational coaching
Ideal Candidate
Rush Cycle is best suited for motivated entrepreneurs who are passionate about wellness, leadership, and brand building.
Ideal Candidates
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First-time business owners seeking a proven fitness concept
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Multi-unit franchise operators
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Corporate professionals transitioning into entrepreneurship
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Investors with an interest in health and lifestyle brands
Key Attributes
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Strong leadership and team-management skills
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Commitment to customer experience and community engagement
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Ability to follow systems and execute consistently
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Financial capability to support build-out and early-stage operations
Preferred Locations
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Urban and suburban markets with high population density
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Areas with young professionals and fitness-focused consumers
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Retail corridors with strong visibility and foot traffic
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $350,000 – $550,000 |
| Minimum Investment Required | ~$350,000 |
| Franchise Fee | ~$40,000 |
| Studio Build-Out & Equipment | $180,000 – $260,000 |
| Marketing & Grand Opening | $15,000 – $25,000 |
| Working Capital | $40,000 – $70,000 |
| Royalty Fee | ~6% of gross revenue |
| Brand Marketing Fee | ~2% of gross revenue |