Established
2018
Franchise Units
6
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$300,000
Home Based
No
Description
Sasquatch Strength is a modern, results-driven boutique fitness franchise built around elite coaching, personalized strength training, and a strong community culture. The brand is positioned for consumers who want more than crowded big-box gyms and generic workout plans, offering a structured, coach-led experience focused on measurable progress and long-term results.
The concept centers on semi-private training, personal coaching, and accountability-based programming. Instead of relying on high-volume, low-engagement memberships, Sasquatch Strength prioritizes client outcomes, retention, and predictable recurring revenue. This approach allows franchise owners to operate lean studios with strong margins while delivering a premium fitness experience.
From brand identity and studio design to programming systems and client experience, Sasquatch Strength has been built for scalability. It appeals to busy professionals, former athletes, and health-conscious adults who value expert guidance and community. For entrepreneurs seeking a differentiated fitness franchise in the U.S. market, Sasquatch Strength offers a compelling opportunity with long-term relevance.
Why Invest in This Franchise?
Sasquatch Strength stands out in the competitive fitness industry due to its focus on coaching quality, operational efficiency, and sustainable growth.
Key reasons to invest include:
• High-margin service-based business model
• Recurring monthly revenue through memberships and training packages
• Smaller footprint compared to traditional gyms, lowering startup and lease costs
• Strong client retention driven by accountability and results
• Rising demand for strength training and functional fitness across age groups
• Community-based positioning that supports long-term brand loyalty
Background
Established Year: 2018
Brand Journey & Company History:
Sasquatch Strength was founded to make professional-level strength coaching accessible to everyday clients. The first location built a strong reputation through structured programming, personalized coaching, and a supportive training environment. Consistent client results and organic referrals fueled steady growth.
As demand increased, the founders documented their systems, refined operations, and developed standardized training protocols. This foundation enabled the brand to expand through franchising while maintaining consistent coaching quality and brand standards across locations.
Ownership Structure:
Sasquatch Strength operates under a franchise model, with individual studios owned and operated by franchise partners and supported by a centralized support team.
Franchise Active Units: 6
Industry Category: Boutique Fitness Franchise, Strength Training, Personal Training Studios
Market Presence in the USA:
Locations are typically established in suburban and urban markets with strong demographics for premium fitness services, including professionals, families, and active adults.
Support Training
Sasquatch Strength provides comprehensive support to help franchisees launch smoothly and operate successfully.
Pre-Launch Support
• Territory analysis and site selection guidance
• Studio layout, equipment planning, and vendor coordination
• Branding, signage, and design standards
• Pre-opening marketing strategy and launch planning
Training & Education
• Franchisee onboarding and business training
• Coaching education and certification systems
• Sales consultations and membership conversion training
• Client assessment, onboarding, and retention protocols
Operational Support
• Proven operating procedures and playbooks
• Membership pricing and packaging guidance
• Scheduling, CRM, and performance tracking systems
• Ongoing coaching development resources
Marketing & Growth Support
• National brand marketing assets
• Local digital marketing guidance
• Lead generation strategies and referral programs
• Social media content frameworks
Ongoing Support
• Dedicated franchise support team
• Regular performance reviews and strategy calls
• System updates and operational improvements
• Peer network and best-practice sharing
Ideal Candidate
Sasquatch Strength is ideal for entrepreneurs who are passionate about people, performance, and community impact.
Best-suited candidates include:
• Business owners seeking a service-based, relationship-driven franchise
• Fitness professionals looking to scale with a proven system
• Investors with strong leadership and team-building skills
• Individuals passionate about health, strength, and lifestyle fitness
• Multi-unit operators interested in boutique fitness concepts
Business Background & Skills:
• Experience in management, sales, or coaching preferred
• Strong communication and people leadership abilities
• Commitment to building a high-performance coaching team
Investment Capability:
• Sufficient capital for startup, build-out, and working capital
• Willingness to invest in marketing and team development
Location Preference:
• Suburban or urban trade areas
• Communities with demand for coached fitness services
• Markets underserved by premium strength training studios
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 |
| Total Initial Investment | $150,000 – $300,000 |
| Leasehold Improvements & Build-Out | $50,000 – $120,000 |
| Equipment & Technology | $30,000 – $60,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Brand Marketing Fee | ~1% – 2% of Gross Revenue |
| Estimated Break-Even Period | 12 – 18 Months |
| Expected ROI | Strong |
| Primary Revenue Streams | Memberships, Personal Training, Group Training, Workshops |
