Established
2021
Franchise Units
1
Minimum Investment
$180,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
The wellness economy in the United States is undergoing a powerful shift toward recovery, longevity, and preventative health—and Saunatica Sauna Studio is positioned directly at the center of this movement. Designed as a modern, premium sauna and recovery concept, Saunatica delivers a high-end yet accessible wellness experience that appeals to today’s health-conscious consumers, busy professionals, athletes, and aging populations alike.
Saunatica Sauna Studio blends science-backed sauna therapies with a sleek, spa-like environment, offering infrared and traditional sauna experiences that support detoxification, muscle recovery, stress relief, cardiovascular health, and overall mental well-being. Unlike traditional spas that rely on heavy staffing and complex service menus, Saunatica operates with a streamlined, membership-driven model that creates predictable recurring revenue and strong margins.
From minimalist studio design and private sauna rooms to tech-enabled booking and membership systems, Saunatica has been built for scalability. For franchise investors, this means lower operational complexity, growing consumer demand, and alignment with one of the fastest-growing segments of the wellness industry in the United States.
Why Invest in This Franchise?
Saunatica Sauna Studio represents a compelling franchise opportunity for investors seeking entry into the premium wellness and recovery space with a brand designed for long-term relevance and scalability.
Key investment advantages include:
• Exploding wellness demand as sauna therapy gains mainstream adoption
• Membership-based revenue model with predictable monthly cash flow
• Lean operations with minimal staffing and no licensed therapists required
• Premium brand positioning without luxury-spa overhead
• Strong unit economics driven by utilization and controlled labor costs
• Scalable across urban and suburban lifestyle locations
Background
Established Year: 2021
Industry Category: Wellness, Recovery & Preventative Health
Business Model: Sauna studio with memberships and retail add-ons
Saunatica Sauna Studio was founded to modernize and standardize sauna therapy for the North American market. While sauna culture has long been embedded in European wellness traditions, the founders identified a clear opportunity to create a scalable, branded sauna studio concept tailored for franchising in the U.S.
The brand evolved from boutique wellness roots into a refined studio model featuring private sauna rooms, curated recovery experiences, and contemporary design standards. Growth has focused on disciplined expansion, brand consistency, and operational excellence.
Franchise Active Units: 1
Ownership Structure: Privately held
Market Presence: United States
Support Training
Saunatica Sauna Studio offers a structured support system designed to guide franchisees from launch through long-term operations.
Pre-Launch Support:
• Site selection and demographic analysis
• Lease negotiation guidance
• Studio layout planning and design standards
• Equipment sourcing and installation coordination
Training & Operations:
• Comprehensive initial training for owners and managers
• Standard operating procedures and daily workflows
• Health, safety, and sanitation protocols
• POS, scheduling, CRM, and membership billing systems
Marketing & Brand Support:
• Grand opening marketing strategy
• Digital marketing frameworks and local advertising playbooks
• Social media content guidance and branded assets
• Ongoing promotional and seasonal campaign support
Ongoing Support:
• Dedicated franchise support team
• Performance reviews and KPI benchmarking
• New service introductions and operational updates
• Continued education and system-wide best practices
Ideal Candidate
Saunatica Sauna Studio is ideal for entrepreneurs and investors seeking a lifestyle-oriented business in the wellness sector.
The best-fit franchisee typically demonstrates:
• Strong interest in wellness, recovery, or preventative health
• Business management or multi-unit experience (preferred, not required)
• Ability to manage memberships, staff, and customer experience
• Financial capability to support launch and early operations
• Desire to build a community-focused, premium local brand
• Interest in single-unit ownership or multi-unit expansion
No wellness or clinical background is required—Saunatica looks for operators who can execute systems and grow memberships effectively.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | ~$180,000 |
| Build-out & Leasehold Improvements | $80,000 – $160,000 |
| Sauna Equipment & Technology | $50,000 – $90,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing Fund Contribution | 1% – 2% of gross revenue |
| Expected Break-Even Period | 12 – 24 months |
| Expected ROI | Competitive within wellness sector |
| Primary Revenue Streams | Memberships, sessions, retail, corporate programs |