Established
1998
Franchise Units
10
Minimum Investment
$75,000
Franchise Fee
$35,000
Total Investment Range
$150,000
Home Based
No
Description
The Sears Maid Service franchise represents a powerful combination of legacy brand trust and modern residential cleaning demand. Built on the strength of the iconic Sears name, this franchise offers entrepreneurs the opportunity to operate a professional home cleaning business under a brand that American consumers have trusted for generations. In an era where busy households increasingly outsource routine cleaning, Sears Maid Service positions itself as a premium, dependable, and system-driven solution.
Sears Maid Service focuses on recurring residential cleaning, move-in and move-out services, deep cleaning, and customized home care solutions. The brand’s market positioning emphasizes professionalism, background-checked staff, standardized service processes, and customer satisfaction—key differentiators in a fragmented cleaning industry. For franchisees, this translates into predictable demand, repeat customers, and scalable operations.
With low overhead requirements, flexible territory options, and strong brand recognition, Sears Maid Service appeals to both first-time business owners and seasoned operators looking for a service-based franchise with recurring revenue potential across urban, suburban, and secondary U.S. markets.
Why Invest in This Franchise?
Investing in a Sears Maid Service franchise offers several compelling advantages within the fast-growing home services sector:
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Operates in the recession-resistant residential cleaning industry
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Backed by the trusted Sears brand legacy and consumer familiarity
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Recurring revenue model driven by weekly, bi-weekly, and monthly clients
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Low inventory and minimal real estate requirements
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Scalable operations with the ability to add crews and territories over time
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Strong demand from dual-income households, seniors, and rental markets
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Technology-driven scheduling, billing, and customer management systems
Background
Established Year: 1998
Founders & Ownership:
The brand operates under the Sears Home Services umbrella, leveraging decades of operational expertise, consumer trust, and national recognition.
Brand Journey & Company History:
Sears has been a household name in the United States for over a century. The launch of Sears Maid Service built upon this heritage by offering reliable, standardized cleaning services backed by professional systems. Over time, the brand refined its service model to focus on quality assurance, customer retention, and franchisee profitability.
Franchise Active Units: 10
Market Presence & Industry Category:
Industry Category: Residential Cleaning & Home Services
Market Presence: United States, with opportunities in metro, suburban, and underserved secondary markets
Support Training
Sears Maid Service offers comprehensive support designed to help franchisees launch, operate, and scale efficiently.
Pre-Launch Support:
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Assistance with territory selection and market analysis
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Business setup guidance and operational planning
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Technology onboarding for scheduling, CRM, and billing systems
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Hiring frameworks and staffing best practices
Initial Training Program:
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In-depth operational training covering service standards and workflows
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Customer service excellence and brand compliance training
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Pricing strategies and recurring client acquisition methods
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Safety protocols, quality control, and staff management
Operational & Ongoing Support:
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Dedicated franchise support team
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Ongoing operational coaching and performance reviews
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Updated SOPs and service enhancements
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Access to national systems, tools, and reporting dashboards
Marketing & Sales Support:
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National brand positioning and marketing frameworks
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Digital marketing guidance including local SEO and paid ads
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Customer retention strategies and referral programs
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Sales scripts and call-handling processes
Ideal Candidate
The ideal Sears Maid Service franchisee does not need prior cleaning industry experience. Instead, the brand looks for motivated operators who can manage people, systems, and customer relationships.
Best Suited For:
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First-time entrepreneurs seeking a service-based business
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Corporate professionals transitioning into business ownership
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Multi-unit operators looking to add a scalable home services brand
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Family operators or partnerships
Preferred Skills & Traits:
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Strong people and team management skills
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Customer-first mindset
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Basic sales and marketing understanding
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Willingness to follow proven systems and brand standards
Investment Capability & Location Preference:
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Ability to meet minimum investment and working capital requirements
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Interest in operating within defined U.S. territories
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Comfort managing a locally focused service business with growth potential
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | $75,000 – $150,000 |
| Minimum Investment | Approx. $75,000 |
| Franchise Fee | $35,000 – $45,000 |
| Franchise Units | Single-unit and multi-territory options available |
| Infrastructure Cost | Low; home-based or small office setup, vehicles, basic cleaning equipment |
| Equipment & Supplies | $10,000 – $25,000 (initial setup) |
| Initial Marketing Budget | $5,000 – $10,000 |
| Working Capital | 3–6 months recommended |
| Royalty Fee | Percentage of gross revenue (ongoing) |
| Advertising / Brand Fund | As required under franchise system guidelines |
| Expected Break-Even Period | 12 – 24 months |
| Expected ROI | Strong potential driven by recurring contracts and territory growth |
| Primary Revenue Streams | Recurring residential cleaning, deep cleaning, move-in/move-out services, add-on services |
