Established
1979
Franchise Units
50
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
In a country where soccer participation continues to surge at the youth, collegiate, and professional levels, Soccer Post has positioned itself as a premier specialty soccer retail franchise in the United States. More than just a sporting goods store, Soccer Post is a community-driven retail concept built around passion, expertise, and local engagement.
Unlike big-box sporting retailers that treat soccer as one of many product categories, Soccer Post focuses exclusively on the world’s most popular sport. From performance cleats and team uniforms to fan apparel and training equipment, the brand has built a reputation as the go-to destination for players, parents, coaches, and clubs. Its specialty model allows franchisees to offer expert-level service, custom team sales, and strong local relationships that national chains often cannot replicate.
With a business model centered on recurring team orders, seasonal demand cycles, and growing grassroots participation, Soccer Post offers a compelling opportunity for entrepreneurs seeking entry into the expanding U.S. sports retail market. The brand’s blend of retail storefront presence and team sales strategy creates diversified revenue streams and long-term customer loyalty.
Background
Established Year: 1979
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Franchising Since: 2000
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Industry Category: Specialty Sports Retail / Soccer Equipment & Apparel
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Headquarters: United States
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Franchise Active Units: 50+ locations across multiple states
Soccer Post began as a dedicated soccer specialty store at a time when the sport was still emerging in the U.S. Over decades, it evolved into a national franchise system serving communities through locally owned stores. The founders envisioned a retail environment where soccer players could receive knowledgeable advice, professional fittings, and access to premium global brands.
As youth leagues expanded and competitive club programs grew, Soccer Post strengthened its business model around team partnerships and uniform customization. Today, the company operates across numerous states, with franchise owners deeply embedded in their local soccer ecosystems.
Support Training
Soccer Post offers comprehensive support designed to help franchisees launch and operate efficiently from day one.
Pre-Launch Support
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Site selection guidance and territory analysis
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Lease negotiation assistance
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Store layout design and merchandising guidance
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Inventory planning and supplier coordination
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Grand opening marketing strategy
Initial Training
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Product knowledge and vendor training
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POS systems and inventory management
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Team sales and contract acquisition strategies
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Retail operations and customer service standards
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Marketing and local community engagement tactics
Operational Support
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Ongoing supply chain and vendor access
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National buying power advantages
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Inventory management systems
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Marketing materials and promotional calendars
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Seasonal sales strategy guidance
Marketing Support
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Branding assets and promotional materials
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Digital marketing frameworks
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Social media templates
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Team outreach programs
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Event sponsorship guidance
Ongoing Business Development
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Field support and performance reviews
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Industry updates and new product launches
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Peer collaboration opportunities within the franchise network
Ideal Candidate
Soccer Post is best suited for entrepreneurs who are passionate about sports and community engagement.
Key Traits:
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Strong interest in soccer (player, coach, parent, or enthusiast preferred)
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Retail or sales experience beneficial but not mandatory
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Community-oriented mindset
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Strong networking skills
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Ability to build relationships with schools and clubs
Financial Profile:
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Sufficient capital to support retail build-out and initial inventory
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Working capital reserves for the first 6–12 months
Location Preference:
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Markets with strong youth soccer participation
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Suburban communities with active club programs
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Areas underserved by specialty soccer retailers
This franchise is ideal for owner-operators who want to be actively involved in community outreach and team sales, although semi-absentee models may be possible depending on market size and management structure.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Total Initial Investment | $150,000 – $350,000 |
| Store Build-Out & Fixtures | $50,000 – $120,000 |
| Initial Inventory | $75,000 – $150,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $15,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | Approx. 5% of Gross Sales |
| Marketing/Brand Fund (if any) | 1%–2% (estimated) |
| Estimated Break-Even Timeline | 18–36 Months |
| Potential Annual Revenue Range | $400,000 – $750,000+ |
| Profit Margin Potential | 10%–18% (market dependent) |
