2001
2
$106,000
$12,500
$261,500
No
CoachMeFit is a personalized fitness franchise that offers one-on-one training sessions tailored to individual needs. Founded in 2001 in Ann Arbor, Michigan, the brand has expanded to multiple locations, including Northville. CoachMeFit focuses on delivering customized fitness plans, emphasizing personal attention and a supportive environment. With a commitment to helping clients achieve their fitness goals, CoachMeFit provides a unique opportunity for franchisees to enter the growing health and wellness industry.
Investing in a CoachMeFit franchise offers:
Proven Business Model: Established in 2001, CoachMeFit has a track record of success in the personalized fitness industry.
Growing Market Demand: With increasing awareness of health and fitness, personalized training services are in high demand.
Supportive Franchise System: Franchisees receive comprehensive training and ongoing support to ensure business success.
Scalable Business Opportunity: The franchise model allows for expansion and growth in various markets.
Founding and Early Years
CoachMeFit was founded in 2001 by Lindsay Bogdasarian in the basement of her home in Ann Arbor, Michigan. The company opened its first studio in Ann Arbor the following year, focusing on providing personalized fitness training in a non-intimidating environment. This approach catered to individuals seeking a more individualized and supportive fitness experience.
Expansion and Franchise Development
In March 2010, CoachMeFit opened its first franchise location in Birmingham, Michigan. The franchise exceeded its annual expectations within just three months, achieving the goal of 80 hours of training per week ahead of schedule. This success led the company to adopt a franchise model, allowing it to expand its reach and impact more communities.
Business Model and Philosophy
CoachMeFit operates as a boutique fitness studio, distinguishing itself from traditional gyms by eliminating membership fees and offering personalized, one-on-one training sessions. Clients pay only for the workouts they schedule, ensuring a tailored fitness experience. The company provides franchisees with comprehensive support, including branding, information technology, training, marketing, and operational guidance. Franchise owners are responsible for the lease, build-out, and equipment purchase, while CoachMeFit supplies the necessary tools and resources to run the business effectively.
Current Operations
As of now, CoachMeFit has locations in Ann Arbor and Northville, Michigan. The company continues to focus on providing high-quality, personalized fitness training in a supportive and welcoming environment. While the exact number of franchise units is not publicly disclosed, the company's commitment to its founding principles remains evident in its operations.
Future Outlook
CoachMeFit aims to continue its growth by offering franchise opportunities to individuals passionate about fitness and dedicated to providing personalized training experiences. The company's franchise model is designed to support entrepreneurs in building successful businesses that align with CoachMeFit's core values of personalized service, community engagement, and client success.
CoachMeFit offers a comprehensive support and training program designed to ensure the success of its franchisees. From pre-launch to ongoing operations, franchisees receive extensive assistance to establish and grow their personal training studios.
Pre-Launch Support
Franchise Application and Review: Prospective franchisees begin by completing an application form. Upon review, a detailed discussion is scheduled to assess mutual compatibility.
Franchise Disclosure Document (FDD): Once a potential fit is identified, CoachMeFit provides the FDD, outlining the franchise's legal and financial aspects.
Site Selection Assistance: Franchisees receive guidance in identifying and evaluating potential locations, ensuring alignment with demographic requirements and market conditions.
Lease Negotiation Support: CoachMeFit assists in executing lease agreements and establishing move-in schedules, facilitating a smooth transition into the new location.
Training and Operational Support
CoachMeFit Academy: Franchisees attend a comprehensive training program at the corporate headquarters in Ann Arbor, Michigan. This includes instruction on operations, marketing, financial management, staff training, and customer service.
Operations Manual: Franchisees receive a detailed manual covering all aspects of running a CoachMeFit studio, including policies, procedures, and best practices.
Grand Opening Assistance: CoachMeFit provides support in planning and promoting the grand opening, ensuring maximum visibility and client engagement from day one.
Ongoing Support
Continuous Operational Consulting: After opening, franchisees have access to ongoing support from CoachMeFit representatives, offering guidance on operations, marketing, and business growth.
Marketing Resources: Franchisees receive marketing materials and strategies to attract and retain clients, including digital marketing support and promotional campaigns.
Technology Support: CoachMeFit offers IT support to ensure franchisees have access to the latest tools and systems for efficient studio management.
Franchisee Qualifications
Ideal franchisees are individuals with a passion for fitness and a desire to help others achieve their health goals. While prior experience in fitness or business management is beneficial, CoachMeFit provides the necessary training and support to ensure success. Franchisees should possess strong leadership skills, a positive attitude, and a commitment to delivering exceptional client service.
CoachMeFit seeks franchisees who are passionate about health, fitness, and helping others achieve their personal wellness goals. The ideal candidate embodies a mix of entrepreneurial spirit, operational aptitude, and dedication to providing personalized client experiences.
1. Passion for Fitness and Wellness
A genuine interest in health, fitness, and overall well-being.
Enthusiasm for motivating and coaching individuals to reach their personal goals.
Commitment to promoting a healthy lifestyle within the community.
2. Business and Leadership Skills
Experience in business management, entrepreneurship, or running a small business is highly desirable.
Ability to oversee daily operations, manage staff, and maintain quality service standards.
Strong leadership, organizational, and problem-solving skills to ensure efficient studio management.
3. Client-Centered Mindset
A focus on building meaningful relationships with clients and understanding their unique needs.
Dedication to providing a high-quality, personalized training experience that sets CoachMeFit apart from traditional gyms.
4. Financial Capability
Ability to meet the initial franchise investment requirements (approx. $106,000 – $261,500).
Availability of working capital to support early operations and cover operational costs.
5. Location and Market Understanding
Willingness to establish the franchise in a location with demand for boutique personal training services.
Knowledge or willingness to learn local market trends, demographics, and community needs.
6. Personal Attributes
Self-motivated, proactive, and results-driven.
Strong communication and interpersonal skills.
Commitment to upholding CoachMeFit’s brand values, philosophy, and client-first approach.
CoachMeFit’s franchise model is designed to support motivated individuals, whether they have extensive fitness experience or come from a strong business background, providing training and operational guidance to help franchisees succeed.
| Financial Component | Details / Estimated Range |
|---|---|
| Total Investment Required | $106,000 – $261,500 (including franchise fee, infrastructure, marketing, and working capital) |
| Initial Franchise Fee | $12,500 |
| Franchise Units | Currently 2 confirmed units (Ann Arbor & Northville, MI); more planned for expansion |
| Infrastructure / Build-Out Cost | Varies by studio size & location; estimated $50,000 – $150,000 |
| Marketing Budget | Franchisee contributes to local marketing; guidance provided by CoachMeFit |
| Working Capital | $10,000 – $30,000 (for initial operational expenses before break-even) |
| Royalty Fees | Not publicly disclosed; likely a percentage of gross sales (typical industry range: 5–8%) |
| Expected ROI | Varies by location; boutique fitness franchises typically reach ROI within 2–4 years |
| Break-Even Time | Depends on client acquisition and location; generally 12–24 months |
| Potential Revenue Streams | One-on-one personal training, small group sessions, retail of fitness products, workshops |
