Established
1908
Franchise Units
30
Minimum Investment
$400,000
Franchise Fee
$49,500
Total Investment Range
$1,500,000
Home Based
No
Description
The Speed Queen franchise represents one of the most trusted and time-tested business models in the commercial laundry industry. Known nationwide for its durability, reliability, and professional-grade equipment, Speed Queen has built a reputation that spans generations. Unlike trend-driven concepts, this franchise operates in an essential, recession-resistant industry where demand remains steady regardless of economic cycles.
Speed Queen laundromats are designed to deliver a modern, efficient, and customer-friendly laundry experience. From multi-housing communities and college towns to urban neighborhoods and growing suburbs, the brand has positioned itself as the gold standard in self-service laundry. Its focus on advanced technology, energy efficiency, and high-capacity machines allows franchise owners to operate a streamlined business with strong margins and predictable cash flow.
Why Invest in This Franchise?
Investing in Speed Queen means aligning with a brand that has stood the test of time while continuing to evolve with modern consumer expectations.
Key reasons investors choose this franchise include:
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Operates in an essential services sector with consistent, year-round demand
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Strong brand recognition and consumer trust built over decades
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Commercial-grade equipment engineered for long-term performance
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Cash-based and digital-payment business model with recurring usage
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Low staffing requirements compared to food or retail franchises
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Proven scalability with multi-unit and regional expansion potential
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Suitable for owner-operators and semi-absentee investors
Background
Established Year: 1908
Founders: Originated from Barlow & Seelig Manufacturing, founded by Joe Barlow
Brand History & Journey:
The brand began its journey in Wisconsin in the early 20th century, initially manufacturing washing machines for residential use. Over time, it transitioned into a leader in commercial laundry equipment, earning a reputation for reliability and durability. The Speed Queen name was introduced in the 1920s and rapidly became synonymous with high-performance laundry machines.
Today, the brand operates under a global commercial laundry systems company and has grown into one of the largest laundromat franchise networks in the United States.
Franchise Active Units: 30+
Ownership & Market Presence:
The franchise maintains a strong footprint in urban, suburban, and secondary markets nationwide. Its business model performs particularly well in high-density residential areas, apartment clusters, college towns, and mixed-use neighborhoods.
Industry Category:
Commercial Laundry and Laundromat Franchise
Support Training
The franchise system offers end-to-end support to help franchisees launch successfully and operate efficiently.
Pre-Launch Support:
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Site selection and demographic evaluation
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Store layout design and equipment planning
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Lease and landlord coordination guidance
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Construction and build-out assistance
Training & Operational Support:
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Comprehensive training covering operations and maintenance
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Equipment usage and preventive maintenance education
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Utility cost optimization strategies
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Vendor and supply chain coordination
Marketing & Technology Support:
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Brand-approved signage and marketing assets
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Digital payment systems and machine monitoring technology
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Customer loyalty and engagement tools
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Local marketing strategies for store openings and promotions
Ongoing Support:
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Dedicated franchise support representatives
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Performance benchmarking and reporting
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Access to technology upgrades and innovations
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Continuous operational improvement resources
Ideal Candidate
This franchise is ideal for disciplined investors seeking a reliable, long-term business model.
Best suited for:
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First-time franchise owners seeking a proven system
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Multi-unit operators and portfolio investors
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Real estate owners optimizing commercial properties
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Semi-absentee owners with operational oversight capability
Preferred Background & Traits:
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Business or asset management experience preferred
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Strong financial planning and execution skills
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Willingness to follow established systems and processes
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Long-term investment mindset
Location Preferences:
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Urban and suburban residential neighborhoods
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College towns and student housing corridors
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High-density apartment and mixed-use developments
Financial Detail
| Financial Component | Estimated Amount |
|---|---|
| Total Investment Required | $400,000 – $1,500,000 |
| Minimum Liquid Capital Required | $150,000 – $300,000 |
| Franchise Fee | $495,00 |
| Number of Franchise Units | Single-unit and multi-unit available |
| Leasehold Improvements & Build-Out | $150,000 – $500,000 |
| Laundry Equipment & Installation | $200,000 – $700,000 |
| Technology & Payment Systems | $20,000 – $50,000 |
| Initial Marketing & Grand Opening | $10,000 – $30,000 |
| Working Capital | $25,000 – $75,000 |
| Royalty Fees | Ongoing, based on gross revenue |
| Advertising / Brand Fees | As per franchise system |
| Estimated Break-Even Period | 3 – 5 years |
| Expected ROI | Long-term, stable cash flow model |
| Primary Revenue Streams | Self-service wash & dry, premium machines, vending |
