Established
2019
Franchise Units
30
Minimum Investment
$350,000
Franchise Fee
$49,500
Total Investment Range
$600,000
Home Based
No
Description
Stride Fitness is a modern boutique fitness franchise built around high-energy, treadmill-based HIIT workouts that combine cardio, strength training, and music-driven motivation. Designed for today’s time-conscious, results-focused consumers, Stride Fitness delivers a premium group workout experience in a sleek studio environment that feels more like a community hub than a traditional gym.
Positioned squarely within the fast-growing boutique fitness segment, Stride Fitness appeals to members who want measurable results, accountability, and an uplifting atmosphere—without long-term gym contracts or overcrowded spaces. Each class is coach-led, performance-focused, and adaptable for all fitness levels, making it accessible to beginners while still challenging seasoned athletes.
Why Invest in This Franchise?
Investing in a Stride Fitness franchise offers a combination of brand strength, operational simplicity, and strong consumer demand. Key reasons investors are drawn to this concept include:
• Operates in the high-growth boutique fitness industry
• Focused class format with limited equipment complexity
• Recurring membership-based revenue model
• Strong brand emphasis on community and retention
• Efficient studio footprint compared to full-scale gyms
• Professionally designed workouts that evolve continuously
• High perceived value supporting premium pricing
Background
Stride Fitness was founded 2019 in the United States with the goal of reinventing treadmill-based workouts. The founders recognized that traditional cardio routines often lacked engagement, structure, and motivation. By combining interval training, strength work, and curated music playlists in a boutique setting, Stride Fitness introduced a more exciting and results-driven approach to cardio fitness.
Since its launch, the brand has expanded steadily across multiple U.S. states through franchising. Stride Fitness operates as part of the boutique fitness industry, serving adults of all fitness levels who value structured workouts and community accountability.
Established Year: 2019
Industry Category: Boutique Fitness / Health & Wellness
Franchise Active Units:
30+ studios operating across the United States
Ownership Model: Franchise-based expansion
Market Presence: Urban and suburban U.S. markets with strong health-conscious demographics
The brand continues to refine its programming, studio design, and digital engagement tools to support both franchisees and members.
Support Training
Stride Fitness offers a comprehensive support system designed to help franchisees launch confidently and operate efficiently.
Pre-Launch Support
• Site selection guidance and territory evaluation
• Studio layout, design standards, and build-out support
• Equipment specifications and vendor coordination
• Pre-opening marketing and local launch campaigns
Training Programs
• Initial franchisee training covering operations, sales, and leadership
• Coach training and certification programs
• Class programming and performance methodology education
• Customer experience and retention best practices
Operational Support
• Ongoing field support and performance reviews
• Standardized operating procedures and playbooks
• Scheduling, staffing, and payroll guidance
• Membership pricing and promotional strategy support
Marketing & Brand Support
• National brand marketing initiatives
• Digital marketing templates and campaign guidance
• Social media content frameworks
• Local store marketing strategies for member acquisition
Ongoing Support
• Continuous workout innovation and program updates
• Technology systems for scheduling, memberships, and reporting
• Peer network access and franchisee collaboration
• Ongoing education and operational optimization resources
Ideal Candidate
Stride Fitness is well-suited for motivated entrepreneurs who are passionate about health, wellness, and people development. The ideal franchisee typically demonstrates the following characteristics:
• Strong interest in fitness, wellness, or lifestyle brands
• Experience in business management, sales, or operations preferred
• Ability to lead and motivate a team
• Customer-service mindset with community focus
• Willingness to follow a proven operating system
• Financial capability to meet investment requirements
• Interest in owning or scaling multiple locations over time
Hands-on owner-operators, as well as semi-absentee investors with the right management team in place, can succeed within the Stride Fitness model.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $350,000 – $600,000 |
| Minimum Investment Required | ~$350,000 |
| Franchise Fee | ~$49,500 |
| Studio Build-Out & Infrastructure | $180,000 – $300,000 |
| Equipment Cost | Included in build-out |
| Initial Marketing & Grand Opening | $15,000 – $25,000 |
| Working Capital (3–6 months) | $40,000 – $75,000 |
| Royalty Fee | Ongoing |
| Brand / Marketing Fund | Ongoing |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Medium to High |
| Revenue Streams | Memberships, class packs, retail |
