Established
2013
Franchise Units
100
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
Sweetberry Bowls is a rapidly expanding, health-focused fast-casual franchise that has established a strong presence in the U.S. better-for-you dining segment. The brand is built around handcrafted smoothie bowls, acai bowls, pitaya bowls, smoothies, fresh juices, and functional wellness blends that cater to modern, health-conscious consumers.
The concept combines clean ingredients, customizable menu offerings, and a bright, energetic store environment, making it highly appealing to millennials, Gen Z, fitness-oriented customers, families, and busy professionals. Sweetberry Bowls aligns perfectly with long-term consumer trends such as plant-based eating, functional nutrition, and demand for quick yet nutritious meals.
With an efficient operating model, scalable footprint, and strong unit economics, Sweetberry Bowls presents a compelling franchise opportunity for entrepreneurs seeking entry into the growing healthy fast-casual and smoothie bowl industry in the United States.
Why Invest in This Franchise?
Operates in the high-growth health and wellness food segment
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Strong brand positioning with visually appealing, social-media-friendly products
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Streamlined operations with no grills, fryers, or complex cooking
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Daytime-focused business hours supporting work-life balance
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Multiple revenue channels beyond core menu items
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Flexible store formats suitable for various retail environments
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Proven franchising model with expanding national presence
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Strong repeat customer potential through loyalty and community engagement
Background
Established Year: 2013
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Founders: Brian Cullen and Jesse Gould
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Industry Category: Healthy Fast-Casual / Smoothie & Acai Bowl Franchise
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Franchise Active Units: 100+ locations
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Ownership Structure: Franchised model with centralized brand support
Brand Journey & Company History
Sweetberry Bowls was created with the goal of making healthy food both accessible and enjoyable. Originating in Virginia Beach, the brand quickly gained popularity due to its focus on fresh ingredients, bold flavors, and consistent quality. The menu was designed to deliver nutritional value without compromising taste or speed of service.
As consumer demand for wellness-oriented dining increased, the company expanded through franchising, enabling local owner-operators to grow the brand within their communities while maintaining strict brand standards and operational consistency. Today, Sweetberry Bowls continues to expand across the U.S. with a disciplined, franchise-first growth strategy.
Market Presence
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Locations across multiple U.S. states
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Strong performance in suburban, lifestyle, and fitness-centric markets
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Increasing interest from multi-unit franchise investors
Support Training
Sweetberry Bowls offers a comprehensive franchise support system to ensure long-term franchisee success.
Pre-Launch Support
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Site selection and territory analysis
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Store layout guidance and equipment planning
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Vendor coordination and supply chain setup
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Pre-opening marketing and launch strategy
Training & Onboarding
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Structured initial training covering operations and food preparation
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Health, safety, and quality control systems
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POS training, inventory management, and labor planning
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On-site opening support
Ongoing Support
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Dedicated franchise business support team
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Operational reviews and performance optimization
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Menu updates and product innovation
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Brand standards enforcement and quality assurance
Marketing Support
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National brand awareness initiatives
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Digital and local store marketing playbooks
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Social media and promotional guidance
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Loyalty program and customer retention strategies
Ideal Candidate
Sweetberry Bowls is best suited for franchisees who align with the brand’s wellness-focused culture and operational discipline.
Ideal candidates include:
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Entrepreneurs interested in the health and nutrition space
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Multi-unit operators expanding their franchise portfolio
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Owner-operators seeking a community-driven business
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Investors with leadership and people-management skills
Preferred Attributes
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Background in business, hospitality, retail, or food service
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Ability to follow systems and brand processes
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Strong financial readiness
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Willingness to be hands-on or semi-absentee
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Interest in long-term multi-unit growth
Location Preferences
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High-visibility retail corridors
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Fitness-oriented neighborhoods and college towns
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Suburban growth markets and lifestyle centers
Financial Detail
Actual figures may vary based on location, size, and market conditions.
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Total Investment Required: $250,000 – $450,000
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Minimum Investment / Liquid Capital: $100,000+
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Franchise Fee: $35,000
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Franchise Units: Single-unit and multi-unit opportunities
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Infrastructure & Build-Out Cost: $150,000 – $300,000
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Initial Marketing Budget: $10,000 – $20,000
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Working Capital: $25,000 – $50,000
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Royalty Fee: 6% of gross sales
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Brand Marketing Fee: 2% of gross sales
