Established
1996
Franchise Units
134
Minimum Investment
$300,000
Franchise Fee
$25,000
Total Investment Range
$700,000
Home Based
No
Description
Taco Del Mar is a well-established fast-casual Mexican restaurant brand known for its fresh ingredients, bold flavors, and laid-back coastal vibe. Built around customizable tacos, burritos, bowls, and nachos, the brand delivers a crave-worthy alternative to traditional fast food while maintaining speed, consistency, and affordability.
Positioned in the highly resilient fast-casual Mexican segment, Taco Del Mar appeals to a broad customer base—from busy professionals and students to families and value-driven diners. The brand focuses on generous portions, simple menu execution, and a relaxed atmosphere that reflects its West Coast roots. With growing consumer demand for customizable, quick-service meals and globally inspired flavors, Taco Del Mar continues to stand out as a scalable and recognizable franchise opportunity across the United States.
For entrepreneurs seeking an established food franchise with strong brand recognition, streamlined operations, and flexible store formats, Taco Del Mar offers a compelling entry point into the competitive fast-casual dining industry.
Why Invest in This Franchise?
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Strong Brand Recognition – Taco Del Mar has been serving customers for decades and enjoys strong name awareness in the fast-casual Mexican category.
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High-Demand Cuisine – Mexican fast-casual food remains one of the fastest-growing segments in the U.S. restaurant industry.
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Simple, Efficient Operations – Limited cooking complexity, standardized recipes, and quick service support operational consistency.
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Flexible Footprint Options – Suitable for inline locations, food courts, urban markets, and high-traffic retail zones.
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Repeat Customer Appeal – Customizable menu and value pricing encourage frequent visits and strong customer loyalty.
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Franchise Support Infrastructure – Franchisees benefit from established systems, supplier networks, and brand standards.
Background
Established Year: Taco Del Mar was founded in 1996
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Founders: The brand was created by entrepreneurs inspired by fresh, Baja-style Mexican cuisine
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Industry Category: Fast-Casual Mexican / Quick Service Restaurant (QSR)
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Ownership: Operated under a structured franchise system with corporate oversight and brand governance
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Brand Journey & History:
Taco Del Mar began as a single restaurant concept focused on delivering big flavors, fresh ingredients, and generous portions in a relaxed setting. Over time, the brand expanded through franchising, growing its footprint across multiple U.S. states and international markets. -
Market Presence in the USA:
Taco Del Mar maintains a network of franchise locations across the United States, with continued opportunities for growth in both established and emerging markets. -
Franchise Active Units: 134
Support Training
Taco Del Mar offers comprehensive support designed to help franchisees launch, operate, and grow their business successfully.
Pre-Launch Support
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Site selection guidance and market analysis
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Store layout and design assistance
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Vendor and supply chain onboarding
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Pre-opening planning and checklists
Training Programs
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Initial franchisee training covering operations, food preparation, safety, and compliance
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Manager and staff training programs
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Point-of-sale (POS) system training
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Inventory control and cost management education
Operational Support
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Standardized operating procedures
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Ongoing field support and performance reviews
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Quality assurance and brand compliance assistance
Marketing & Brand Support
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National and regional marketing strategies
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Local store marketing guidance
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Promotional campaigns and menu innovation support
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Digital branding and customer engagement tools
Ongoing Support
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Continuous product and menu development
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Business coaching and performance benchmarking
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Franchise network collaboration and best-practice sharing
Ideal Candidate
Taco Del Mar is well-suited for motivated entrepreneurs and multi-unit operators who value brand systems and hands-on management.
Ideal Candidates Typically Have:
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A passion for food service, hospitality, or customer experience
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Strong leadership and people-management skills
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Prior restaurant, retail, or franchise experience (preferred but not mandatory)
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Financial capacity to meet investment requirements
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Willingness to follow brand systems and operational standards
Location Preferences:
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High-traffic urban or suburban areas
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Retail centers, strip malls, food courts, or campus-adjacent locations
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Markets with strong demand for fast-casual dining options
Financial Detail
| Investment Head | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $25,000 – $40,000 |
| Total Initial Investment | $300,000 – $700,000 |
| Minimum Investment Required | ~$300,000 |
| Leasehold Improvements & Build-Out | $120,000 – $300,000 |
| Kitchen Equipment & Fixtures | $80,000 – $160,000 |
| Furniture, Signage & Décor | $25,000 – $60,000 |
| Initial Inventory & Supplies | $10,000 – $25,000 |
| Technology & POS Systems | $8,000 – $18,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $40,000 – $90,000 |
| Royalty Fee | Percentage of gross sales |
| Marketing/Brand Fund Contribution | Ongoing percentage of gross sales |
| Estimated Break-Even Period | 18 – 36 months |
| Franchise Units (USA) | Multiple active locations |
| Expected Revenue Streams | Dine-in, takeout, delivery, catering |
