Established
1969
Franchise Units
370
Minimum Investment
$500,000
Franchise Fee
$25,000
Total Investment Range
$1,013,000
Home Based
No
Description
Taco John’s® is a bold, fast-casual Mexican quick-service restaurant (QSR) brand with a loyal following and a powerful menu that sets it apart from the competition. Known for its signature Potato Olés®, tacos, burritos, and innovative flavor combinations, Taco John’s offers an established brand with over 50 years of history and strong unit economics. Franchisees join a company that blends nostalgic familiarity with modern operational efficiencies and growth opportunities across the U.S.
Background
Founded in 1969 in Cheyenne, Wyoming, Taco John’s began as a small taco stand and quickly grew into a nationwide franchise chain. With its “West-Mex” branding and commitment to bold flavors, quality ingredients, and made-to-order meals, Taco John’s has earned a strong presence in the quick-service restaurant industry. It is consistently evolving to meet consumer demand with tech-savvy ordering systems, drive-thru optimization, and a fresh store design.
Support Training
Taco John’s provides comprehensive support and training to help franchisees succeed, including:
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Initial Training Program at corporate headquarters and in a certified training restaurant
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In-field support during store opening and ongoing operations
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Real estate and site selection guidance
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Store design and construction support
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Marketing, advertising, and local promotions assistance
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Technology systems for POS, mobile ordering, and loyalty programs
Franchisees also benefit from a dedicated Franchise Business Consultant to provide personalized operational support.
Ideal Candidate
Taco John’s seeks franchisees who are:
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Experienced in restaurant or multi-unit operations
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Passionate about customer service and hospitality
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Committed to brand standards and local community involvement
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Financially qualified with the ability to scale
Ideal candidates may be individual owner-operators, restaurant groups, or multi-brand franchisees looking to expand their portfolio.
Financial Detail
| Category | Details |
|---|---|
| Total Investment Range | $1,013,000 – $1,653,000 |
| Minimum Net Worth | $1,000,000 |
| Minimum Liquid Capital | $500,000 |
| Franchise Fee | $25,000 – $35,000 |
| Royalty Fee | 5% of gross sales |
| Ad Fund Contribution | 4% of gross sales |
| Franchise Units (2024) | 370+ locations across the United States |
| Established Year | 1969 |