Established
2016
Franchise Units
1
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
The TBT Gym franchise represents a new-age fitness business model built around transformation, discipline, and results-driven training. Designed for today’s performance-focused consumers, TBT Gym goes beyond traditional gyms by combining structured workout programs, functional training, strength conditioning, and personalized coaching under one powerful brand identity.
In a highly competitive U.S. fitness market, TBT Gym stands out with its community-centric culture, modern training methodologies, and scalable studio format. The brand appeals to individuals who are serious about physical performance, lifestyle change, and long-term fitness results—making it a strong contender in the boutique gym and functional fitness segment.
As consumer demand continues to rise for personalized fitness experiences, small-format training studios, and accountability-driven programs, TBT Gym is well-positioned to capitalize on this trend. Franchisees benefit from a proven gym concept, standardized systems, strong brand positioning, and ongoing operational support, allowing them to build a profitable and sustainable fitness business in their local U.S. market.
Why Invest in This Franchise?
Investing in a TBT Gym franchise offers a compelling opportunity to enter the booming U.S. health and wellness industry with a brand that emphasizes performance, discipline, and transformation.
Key reasons to invest include:
-
Strong demand for boutique fitness studios and functional training gyms
-
Scalable business model with controlled operating costs
-
Recurring monthly revenue through memberships and training programs
-
Community-driven approach that improves member retention
-
Modern branding and high-energy training environment
-
Ability to operate in urban, suburban, or mixed-use locations
-
Opportunity to build multiple units or expand territories
Background
Established Year: 2016
Founders:
The brand was established by fitness professionals and entrepreneurs with deep experience in personal training, strength conditioning, and gym operations.
Brand Journey & Company History:
TBT Gym began as a performance-oriented training facility catering to individuals seeking more than generic gym memberships. Over time, the brand refined its training systems, coaching frameworks, and studio operations, laying the foundation for a scalable franchise model. Its success at the unit level demonstrated strong member loyalty, consistent revenue, and operational efficiency—leading to expansion through franchising.
Ownership & Business Model:
TBT Gym operates under a franchise system that allows entrepreneurs to leverage the brand’s training methodologies, operational playbooks, and marketing systems while owning and managing their individual locations.
Market Presence in the USA:
The brand is actively expanding across key U.S. markets, targeting high-growth cities and communities with strong demand for structured fitness and performance training.
Franchise Active Units (USA): 1
Industry Category:
-
Fitness & Wellness
-
Boutique Gym Franchise
-
Functional Training & Strength Conditioning
Support Training
TBT Gym provides comprehensive support to franchise partners at every stage of the business lifecycle, ensuring a smooth launch and long-term operational success.
Pre-Launch Support
-
Site selection and location guidance
-
Studio layout and equipment planning
-
Assistance with lease evaluation and space optimization
-
Pre-opening marketing strategy and local launch planning
Training & Onboarding
-
Comprehensive franchisee training program
-
Coaching methodology and workout programming education
-
Staff recruitment and trainer onboarding guidance
-
Gym operations, scheduling, and member management training
Operational Support
-
Standard operating procedures for daily gym management
-
Membership pricing models and retention strategies
-
Sales scripts and consultation frameworks
-
Performance tracking and KPI monitoring
Marketing & Brand Support
-
National and local marketing guidelines
-
Digital marketing playbooks (social media, paid ads, content strategy)
-
Branding assets and promotional templates
-
Ongoing campaign support to drive memberships
Ongoing Support
-
Continuous education and system updates
-
Business coaching and performance reviews
-
Access to corporate support team
-
Assistance with scaling to multiple locations
Ideal Candidate
The ideal TBT Gym franchisee is a motivated entrepreneur with a passion for fitness, leadership, and community building.
Best suited for individuals who:
-
Have an entrepreneurial mindset and strong work ethic
-
Are passionate about health, fitness, and personal development
-
Possess leadership or people-management experience
-
Are comfortable with sales, relationship building, and coaching teams
-
Have the financial capability to invest and scale the business
Background Preferences:
-
Fitness professionals, personal trainers, or gym managers
-
Business owners or investors seeking a lifestyle-driven brand
-
Sales, coaching, or operations professionals
-
Multi-unit franchise operators exploring fitness concepts
Location Preference:
-
Urban and suburban U.S. markets
-
High-density residential areas
-
Locations with strong fitness and wellness demand
No prior gym ownership is required, as comprehensive training and support are provided.
Financial Detail
| Financial Head | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Net Worth Requirement | $200,000 – $400,000 |
| Franchise Fee | $35,000 – $50,000 |
| Initial Training Fee | Included in franchise fee |
| Infrastructure & Build-Out Cost | $70,000 – $180,000 |
| Fitness Equipment & Setup | $30,000 – $80,000 |
| Technology & Systems | $5,000 – $15,000 |
| Initial Marketing & Launch Budget | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | 5% – 8% of gross revenue |
| Brand / Marketing Fund | 1% – 2% of gross revenue |
| Franchise Term | 5 – 10 years (renewable) |
| Expected Break-Even Period | 12 – 24 months |
| Expected ROI Timeline | 18 – 36 months |
