Established
1986
Franchise Units
30
Minimum Investment
$200,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
Murphy’s Deli is a well-established fast-casual deli franchise built around fresh, made-to-order sandwiches, wraps, salads, soups, and a strong corporate catering model. Designed with busy professionals in mind, the brand has built a loyal customer base by focusing on speed, consistency, and quality—especially during high-demand weekday lunch hours.
Positioned within the growing fast-casual dining segment, Murphy’s Deli benefits from increasing consumer demand for convenient, customizable meals made with fresh ingredients. The concept is intentionally streamlined, allowing franchisees to operate efficiently with a focused menu, optimized kitchen flow, and manageable staffing levels. This operational simplicity, combined with strong lunchtime and catering demand, makes Murphy’s Deli an attractive option for entrepreneurs seeking a scalable and dependable food franchise.
With decades of operating history and a system refined over time, Murphy’s Deli offers franchisees a brand that balances recognizability with disciplined operations. Its adaptability across office parks, medical centers, and commercial hubs provides a strong foundation for predictable weekday traffic and repeat business.
Why Invest in This Franchise?
-
Established Brand with Longevity – Operating since 1986 with a proven business model
-
Strong Lunch & Catering Sales – High weekday volume driven by office and corporate customers
-
Operational Efficiency – Simplified menu and systems reduce complexity and training time
-
Lower Footprint Requirements – Smaller locations help manage real estate and build-out costs
-
Repeat Customer Base – Business professionals and healthcare workers generate consistent traffic
-
Growth-Friendly Model – Suitable for single-unit owners and multi-unit operators
Background
Established Year: 1986
-
Founders: Mark Murphy and Nancy Murphy
-
Brand Journey & Company History: Murphy’s Deli started as a neighborhood deli focused on serving working professionals with fresh, fast meals. As demand increased, the brand refined its menu, service processes, and kitchen systems, eventually expanding through franchising. Over time, Murphy’s Deli has emphasized consistency, speed, and catering-focused sales to support franchisee profitability.
-
Ownership Model: Franchise-based system offering both single-unit and multi-unit development opportunities
-
Franchise Active Units: Approximately 30 active locations across the United States
-
Market Presence in the USA: Strong concentration in Texas, with additional locations in select southern and central U.S. markets, primarily in office parks, corporate campuses, medical centers, and commercial districts
-
Industry Category: Fast-Casual Restaurant / Deli & Sandwich Franchise
Support Training
Murphy’s Deli offers structured support to help franchisees launch smoothly and operate efficiently.
Pre-Launch Support
-
Site selection guidance and market evaluation
-
Store layout, design, and kitchen workflow planning
-
Equipment specifications and vendor coordination
-
Pre-opening preparation and launch planning
Training & Operational Support
-
Initial training covering food preparation, safety standards, and quality control
-
Operational training on staffing, scheduling, inventory, and cost management
-
POS system and order flow training
-
Catering preparation and execution training
Ongoing Support
-
Detailed operations manuals and standardized procedures
-
Ongoing corporate and field-level support
-
Menu updates and operational refinements
-
Supply chain and purchasing guidance
Marketing & Business Support
-
Local store marketing strategies
-
Catering sales tools and promotional guidance
-
Brand-approved marketing materials
-
Support for corporate partnerships and community outreach
Ideal Candidate
Murphy’s Deli is well-suited for hands-on operators and disciplined entrepreneurs who value operational consistency.
Ideal franchisees typically:
-
Have experience in food service, retail, or general business management (preferred but not required)
-
Are actively involved in daily operations or closely manage staff
-
Possess strong leadership, organizational, and customer service skills
-
Have adequate capital to support build-out and early operating expenses
-
Prefer weekday-focused concepts with predictable peak hours
The brand also appeals to multi-unit investors seeking efficient, repeatable deli concepts in business-centric territories.
Financial Detail
| Financial Component | Estimated Details (USD) |
|---|---|
| Total Investment Required | $200,000 – $450,000 |
| Minimum Liquid Capital | $100,000+ |
| Initial Franchise Fee | $30,000 – $40,000 |
| Franchise Term | 10 years (renewable) |
| Number of Franchise Units | 30–35 active units |
| Real Estate & Leasehold Improvements | $70,000 – $160,000 |
| Furniture, Fixtures & Equipment (FF&E) | $60,000 – $120,000 |
| Technology & POS Systems | $8,000 – $15,000 |
| Initial Inventory & Supplies | $5,000 – $12,000 |
| Marketing & Grand Opening Budget | $5,000 – $15,000 |
| Training & Opening Support | Included in franchise fee |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | Ongoing percentage of gross sales |
| Brand Marketing Fund | Ongoing contribution (percentage-based) |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive for fast-casual deli segment |
| Primary Revenue Streams | In-store sales, catering, takeout, delivery |
Figures are estimates and may vary based on location, size, lease terms, and market conditions.