2017
25
$150,000
$25,000
$300,000
No
The Cheat Meal Headquarters by Brothers Bruno Pizza redefines the fast-casual dining experience by focusing on indulgence, quality, and social engagement. The concept centers around creating oversized, gourmet pizzas with unique toppings, loaded comfort food items like burgers and fries, and decadent desserts crafted to satisfy the cravings of anyone looking to treat themselves.
With a brand personality that embraces fun, boldness, and unapologetic enjoyment, The Cheat Meal Headquarters has quickly built a reputation as the go-to destination for “cheat day” dining. It’s more than just a meal—it’s a social experience. The visually striking food offerings encourage sharing on social media platforms, increasing organic brand visibility and customer engagement.
In the competitive U.S. fast-casual market, the franchise stands out through its differentiated menu, vibrant brand identity, and a strong commitment to quality and customer experience.
Unique Selling Points (USPs):
Distinctive “cheat meal” concept catering to modern indulgence culture.
Oversized, gourmet pizzas and comfort food that attract social media buzz.
Proven brand success and operational model refined in international markets.
Flexible formats including dine-in, delivery, and cloud kitchens to maximize revenue streams.
USA Market Demand:
The fast-casual pizza market in the USA is projected to grow at a CAGR of 5-7% over the next five years.
Rising consumer preference for gourmet, premium-quality food over traditional fast food.
Social media trends fuel demand for visually appealing, “shareable” meals.
Consumer Trends:
Increasing frequency of “treat yourself” or “cheat meal” dining occasions.
Growth of delivery and takeout services enhancing sales potential.
Younger demographics valuing experiential dining and unique flavors.
Growth Potential:
Opportunity for rapid scaling through franchising in metropolitan and suburban locations.
Expansion into catering, events, and branded merchandise for diversified revenue.
Brand Popularity & Profitability:
Strong repeat customer rates and viral marketing through social platforms.
High-margin menu items and multiple sales channels support profitability.
Established Year: 2017
Founders: The Bruno brothers, visionary entrepreneurs and culinary experts passionate about creating indulgent food experiences.
Franchise Units: Over 25 outlets internationally with a growing footprint in the USA.
Company History & Brand Journey: Founded in India in 2017, The Cheat Meal Headquarters by Brothers Bruno Pizza began as a bold new concept in the premium comfort food sector. The brand quickly rose to prominence by embracing the "cheat meal" culture, offering customers unapologetically indulgent pizzas, loaded burgers, decadent desserts, and rich sides. The brand’s signature style features oversized, creatively topped pizzas and vibrant, Instagram-ready food presentation that appeals especially to Millennials and Gen Z customers. Ownership remains with the Bruno family, who continue to lead brand innovation and expansion.
Market Presence in the USA: Recently launched in major U.S. cities, the franchise is tapping into the growing fast-casual pizza and comfort food market. With increasing consumer appetite for premium, shareable, and experiential dining, The Cheat Meal Headquarters is positioned to capitalize on this trend.
Industry Category: Fast Casual Dining – Gourmet Pizza & Premium Comfort Food
Pre-Launch Support:
Site selection assistance and feasibility studies.
Layout planning, interior design guidance, and equipment procurement.
Pre-opening marketing campaigns to generate buzz.
Operational Support:
Standard Operating Procedures (SOPs) for kitchen and front-of-house operations.
Supply chain setup and vendor connections.
Technology integration for POS and inventory management.
Marketing Support:
Centralized social media campaigns.
Local store marketing strategies and promotional templates.
Seasonal menu launch promotions.
Training:
Comprehensive training for chefs, service staff, and managers.
Food preparation, presentation, and customer service excellence modules.
Ongoing Support:
Regular menu innovation.
Continuous operational audits and quality checks.
Marketing assistance for festivals and special events.
The Cheat Meal Headquarters by Brothers Bruno Pizza is ideal for:
Passionate Food Entrepreneurs – Individuals who love hospitality and want to run a high-energy, indulgent dining concept.
Existing F&B Business Owners – Those looking to add a high-performing premium brand to their portfolio.
Investor-Operators – People willing to be actively involved in daily operations for maximum profitability.
Location Preference – High-footfall areas such as malls, college districts, entertainment hubs, and urban neighborhoods.
Requirements:
Business or managerial experience preferred.
Passion for customer experience and food quality.
Investment capability for setting up and sustaining operations until break-even.
Potential Revenue Streams
The brand’s indulgent, Instagram-worthy menu attracts families, groups, and food lovers looking for a unique experience. Premium pricing for gourmet pizzas, burgers, and desserts ensures higher profit margins.
Why it works: Eye-catching food presentation drives repeat visits and customer loyalty.
Partnering with delivery apps like Uber Eats, DoorDash, and Grubhub allows the franchise to tap into the booming food delivery market.
Why it works: Comfort food and gourmet pizzas are top sellers on delivery platforms, especially during evenings and weekends.
Providing office lunches, birthday parties, corporate events, and private functions with large pizzas and platter menus.
Why it works: High-volume orders with lower operational complexity boost sales without increasing marketing costs.
Launching exclusive items during holidays, festivals, and sports events (e.g., Super Bowl, Halloween).
Why it works: Creates urgency, encourages impulse purchases, and increases social media buzz.
Offering signature milkshakes, mocktails, soft drinks, and sides like garlic bread, loaded fries, and desserts.
Why it works: Add-ons typically carry higher profit margins and increase the average ticket size per customer.
Selling branded T-shirts, caps, mugs, and reusable pizza boxes with the Cheat Meal logo.
Why it works: Builds brand visibility and provides an additional non-food revenue stream.
Setting up stalls or pop-up kitchens at food festivals, college events, and music concerts.
Why it works: Great for brand exposure, quick cash flow, and reaching new audiences.
