Established
2009
Franchise Units
20
Minimum Investment
$75,000
Franchise Fee
$39,900
Total Investment Range
$120,000
Home Based
No
Description
The Dog Wizard is a fast-growing dog training franchise that blends proven behavior science with a modern, in-home service model. Built for today’s pet-centric households, the brand focuses on delivering customized, results-driven dog training directly where dogs live and learn—at home, in neighborhoods, and in real-world environments.
Unlike traditional training facilities that rely on group classes and fixed locations, The Dog Wizard operates with a flexible, low-overhead structure. Franchise owners provide private lessons, behavior modification programs, and ongoing training support tailored to each dog’s needs. This personalized approach has helped the brand earn strong word-of-mouth, high client retention, and repeat revenue across multiple U.S. markets.
Why Invest in This Franchise?
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Recession-resistant industry with consistent demand
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Low overhead model with no retail storefront requirement
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Strong brand credibility and standardized training systems
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Multiple recurring and high-margin revenue streams
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Protected territories for long-term market development
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Scalable operations with the ability to add trainers and expand
Background
Established Year: 2009
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Founders: Experienced dog training professionals
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Industry Category: Pet Services / Dog Training & Behavior Modification
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Franchise Active Units: 20+ locations across the United States
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Ownership Structure: Privately owned U.S.-based franchise system
The Dog Wizard was founded to transform how professional dog training is delivered. Instead of one-size-fits-all classes, the brand emphasized customized training programs rooted in real-life environments. This practical approach helped the business grow steadily from a local operation into a nationally recognized franchise brand.
Over time, the company refined its curriculum, trainer standards, and franchise systems to ensure consistency and measurable outcomes for clients. Today, The Dog Wizard continues to expand across the U.S., offering strong support and structured systems to franchise partners.
Support Training
Pre-Launch Support
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Franchise onboarding and territory setup
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Business planning and launch preparation
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Equipment and operational checklists
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Brand positioning and local market guidance
Initial Training
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Hands-on dog training and behavior education
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Behavior assessment and modification techniques
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Client consultations and communication skills
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Safety standards and ethical training practices
Operational Support
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Proven operating systems and workflows
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Pricing strategies and service packaging
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Trainer recruitment and onboarding guidance
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Quality control and performance monitoring
Marketing & Growth Support
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Brand-approved marketing assets
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Local digital marketing and SEO strategies
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Referral and partnership development
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Ongoing brand-level marketing initiatives
Ongoing Support
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Continued education and advanced training
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Business coaching and performance reviews
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Franchise network collaboration
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Ongoing operational and growth assistance
Ideal Candidate
The Dog Wizard franchise is ideal for individuals who are passionate about dogs and motivated to run a professional service business.
Best-suited candidates include:
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Entrepreneurs seeking a low-overhead service franchise
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Career changers looking for a purpose-driven business
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Dog lovers committed to following proven systems
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Owners with strong customer service and communication skills
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Investors capable of managing and scaling a local team
No prior dog training experience is required. Franchisees should be hands-on initially and comfortable building relationships within their local communities. Suburban and metropolitan markets with high pet ownership are preferred.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $39,900 |
| Initial Training & Onboarding | Included |
| Equipment & Training Tools | $10,000 – $20,000 |
| Vehicle Branding & Setup | $3,000 – $7,000 |
| Technology & Software | $1,500 – $3,000 |
| Initial Marketing & Launch Budget | $5,000 – $10,000 |
| Insurance, Licenses & Permits | $2,000 – $5,000 |
| Working Capital (3–6 Months) | $15,000 – $25,000 |
| Total Estimated Investment | $75,000 – $120,000 |
