Established
2014
Franchise Units
70
Minimum Investment
$150,000
Franchise Fee
$49,500
Total Investment Range
$300,000
Home Based
No
Description
In a world driven by technology, coding is no longer optional — it’s foundational. theCoderSchool has positioned itself as one of the most recognized youth coding education franchises in the United States, offering personalized, mentor-led programming classes for children ages 7–18.
Unlike traditional tutoring centers, theCoderSchool operates more like a tech startup hub for kids. Students work on real coding projects in a collaborative, high-energy environment guided by trained “Code Coaches.” From game development and Python programming to robotics and advanced software design, the curriculum is built to grow with students over time.
The brand has carved out a strong position in the booming STEM education sector, combining small-group instruction with customized learning paths. Parents see measurable skill development, improved confidence, and long-term academic advantage — while franchise owners benefit from recurring revenue and strong community demand.
Background
Established: 2014
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Franchising Since: 2016
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Industry: Children’s Education / STEM / Coding & Robotics
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Franchise Active Units: 70+ locations across the United States
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Founders: Hansel Lynn and Shannan Kodama
theCoderSchool was founded in Silicon Valley with a simple but powerful mission: make coding accessible, engaging, and personalized for kids. Instead of large lecture-style classes, the founders designed a mentorship model where students receive hands-on instruction in small groups.
The brand quickly gained traction in tech-forward communities and expanded nationally through franchising. Today, theCoderSchool operates in multiple states, serving thousands of students annually.
The company’s reputation is built on:
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Individualized learning plans
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Project-based curriculum
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Skilled Code Coaches (often college-level programmers or tech professionals)
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Strong parent engagement
Within the U.S. education franchise space, theCoderSchool stands out for its premium positioning and structured membership model.
Support Training
Franchisees receive structured and ongoing support designed to simplify launch and scale operations efficiently.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease negotiation guidance
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Studio design and layout recommendations
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Vendor sourcing for computers, software, and furniture
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Grand opening marketing plan
Initial Training
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Comprehensive onboarding program
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Curriculum framework and academic standards training
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Hiring and training strategies for Code Coaches
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Sales training and enrollment management systems
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CRM and scheduling platform setup
Operational Support
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Ongoing business coaching
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Performance benchmarks and KPI tracking
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Membership pricing strategy guidance
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Enrollment growth support
Marketing Support
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National brand marketing initiatives
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Digital marketing playbooks
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Local advertising templates
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Social media content guidance
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SEO and paid advertising strategy recommendations
Academic & Curriculum Support
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Structured learning tracks (Scratch, Python, JavaScript, robotics, etc.)
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Continuous curriculum updates
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Project libraries and student progress tracking tools
Franchisees are never left operating independently — the model emphasizes collaboration and shared best practices across the system.
Ideal Candidate
theCoderSchool franchise is best suited for:
Passionate Community Builders
Individuals who enjoy working with families and being involved in local education initiatives.
Education or Tech Enthusiasts
You don’t need to be a programmer — but understanding the value of coding education and believing in the mission is critical.
Strong Operators
Owners who can manage staff, drive enrollments, and build partnerships with schools and local organizations.
Investment-Ready Entrepreneurs
Candidates should have access to sufficient capital to fund the initial build-out and working capital phase.
Ideal Locations
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High-income suburban markets
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Family-dense communities
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Areas with strong school systems
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Tech-forward metropolitan regions
Many successful franchisees come from backgrounds in business management, education leadership, corporate careers, or multi-unit ownership.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $49,500 |
| Leasehold Improvements | $40,000 – $120,000 |
| Computers, Equipment & Software | $15,000 – $35,000 |
| Furniture & Fixtures | $10,000 – $25,000 |
| Signage & Branding | $5,000 – $15,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Insurance, Licenses & Professional Fees | $5,000 – $12,000 |
| Initial Training & Travel | $3,000 – $8,000 |
| Working Capital (3–6 Months) | $30,000 – $70,000 |
| Total Estimated Investment | $150,000 – $300,000 |
