Established
2014
Franchise Units
3
Minimum Investment
$450,000
Franchise Fee
$40,000
Total Investment Range
$900,000
Home Based
No
Description
In a restaurant industry crowded with cookie-cutter concepts and forgettable menus, Timber Pizza Co. stands out with a bold identity rooted in craftsmanship, community, and culinary creativity. Known for its wood-fired pizzas, warm hospitality, and modern rustic vibe, Timber Pizza Co. has built a loyal following by delivering more than just food—it delivers an experience.
From hand-stretched dough and premium toppings to carefully curated interiors that feel both welcoming and contemporary, the brand combines artisanal quality with operational efficiency. Its restaurants are designed to be neighborhood hubs—places where families gather, professionals meet after work, and communities connect over great pizza.
Positioned within the high-demand fast-casual pizza segment, Timber Pizza Co. appeals to a wide demographic: millennials seeking craft dining experiences, families looking for approachable yet high-quality meals, and urban diners drawn to modern food concepts. The brand’s strong visual identity, social media appeal, and commitment to fresh ingredients make it highly competitive in today’s evolving restaurant landscape.
Background
Established Year: 2014
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Industry Category: Fast-Casual / Wood-Fired Pizza Restaurant
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Founders: Andrew Dana & Chris Brady
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Headquarters: Washington, D.C.
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Franchise Active Units: 3
Timber Pizza Co. began as a passion project by its founders, who shared a vision of creating handcrafted, wood-fired pizza served in a welcoming environment. What started as a neighborhood favorite in Washington, D.C. quickly grew into a recognized brand with strong customer loyalty and media recognition.
The company’s growth has been fueled by its emphasis on quality ingredients, thoughtful design, and strong community ties. Over time, Timber Pizza Co. expanded beyond a single location to multiple restaurants, establishing a scalable operational model that supports franchise expansion.
Support Training
Timber Pizza Co. understands that franchisee success depends on structured systems and ongoing support. The franchise model includes comprehensive assistance at every stage:
🔹 Pre-Launch Support
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Site selection guidance
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Lease negotiation assistance
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Restaurant layout & build-out standards
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Equipment procurement support
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Grand opening marketing planning
🔹 Initial Training Program
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Operational training (kitchen workflow, wood-fired oven operations)
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Food safety and quality control systems
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POS system and technology integration
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Staff recruitment and training strategies
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Customer service standards
Training typically combines classroom instruction and hands-on experience at a corporate training location.
🔹 Marketing Support
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National brand marketing strategy
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Local store marketing toolkits
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Social media guidance
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Digital advertising templates
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Grand opening promotional campaigns
🔹 Ongoing Operational Support
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Field support visits
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Performance benchmarking
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Menu innovation updates
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Vendor and supply chain coordination
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Continuous operational optimization
This structured support system helps franchisees maintain brand consistency while maximizing profitability.
Ideal Candidate
Timber Pizza Co. is seeking passionate, community-oriented entrepreneurs who align with the brand’s culture and values.
Ideal Candidates:
✔️ Business owners or multi-unit operators with restaurant or retail experience
✔️ Investors with strong leadership and team-building skills
✔️ Individuals passionate about food, hospitality, and community engagement
✔️ Franchise partners capable of meeting investment requirements and working capital needs
Investment Capability
Prospective franchisees should have sufficient liquidity and net worth to support build-out, staffing, marketing, and operational expenses through the initial growth phase.
Location Preference
Ideal markets include:
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Urban neighborhoods
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High-foot-traffic retail districts
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Mixed-use developments
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Suburban growth corridors
The brand performs well in vibrant communities with strong dining culture and steady consumer traffic.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $450,000 – $900,000 |
| Minimum Investment Required | Approx. $450,000 |
| Franchise Fee | $40,000 – $50,000 |
| Leasehold Improvements & Build-Out | $250,000 – $500,000 |
| Kitchen Equipment & Wood-Fired Oven | $75,000 – $150,000 |
| Furniture, Fixtures & POS Systems | $40,000 – $80,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Royalty Fee | 5% – 7% of Gross Sales |
| Marketing/Brand Fund Contribution | 1% – 3% of Gross Sales (Estimated) |
| Estimated Annual Revenue Potential | $800,000 – $1.5M+ |
| Estimated Break-Even Period | 18 – 30 Months |
