Established
2012
Franchise Units
12
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$750,000
Home Based
No
Description
Tom N Toms Coffee is more than just another café brand—it’s a globally recognized coffeehouse concept that blends Korean café culture with modern American tastes. Known for its artisan roasted coffee, signature pretzels, sleek interiors, and vibrant community atmosphere, the brand has carved out a unique niche in the competitive U.S. coffee franchise market.
As consumers increasingly look for premium coffee experiences, inviting work-friendly environments, and Instagram-worthy spaces, Tom N Toms Coffee delivers on all fronts. Its cafés are designed as comfortable gathering hubs—perfect for remote workers, students, professionals, and families alike. The menu goes beyond traditional espresso drinks, featuring specialty beverages, bakery items, savory snacks, and its iconic fresh-baked pretzels that create strong brand differentiation.
In a U.S. coffee industry valued in the tens of billions and driven by daily repeat customers, Tom N Toms Coffee stands out as a scalable, internationally backed franchise opportunity with strong brand identity and operational systems.
Why Invest in this Franchise?
1. Strong Global Brand Recognition
Tom N Toms Coffee has built a powerful international presence, giving franchisees the credibility of an established global café chain entering or expanding within U.S. markets.
2. Premium Yet Accessible Concept
The brand targets the growing demand for premium coffee experiences without pricing itself out of mainstream consumers.
3. Differentiated Product Line
Signature oven-baked pretzels, specialty beverages, and seasonal offerings create multiple revenue streams and strong customer loyalty.
4. All-Day Revenue Model
Morning coffee rush, afternoon study/work sessions, and evening social gatherings help maximize daily sales potential.
5. Adaptable Store Formats
From street-level cafés to mall locations and mixed-use developments, the concept works well in urban, suburban, and high-foot-traffic retail environments across the USA.
Background
Established Year: 2012
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Country of Origin: South Korea
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Industry Category: Coffee & Café Franchise
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Franchise Active Units : 12
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USA Presence: Expanding in select metropolitan markets
Tom N Toms Coffee was founded in Seoul in 2001 with a mission to create a premium café experience rooted in quality beans and innovative menu offerings. The brand quickly gained popularity across South Korea and later expanded internationally into North America and other global markets.
The company built its reputation on in-house roasting techniques, quality control standards, and a modern café environment that blends Western coffee traditions with Asian hospitality culture.
In the United States, Tom N Toms Coffee positions itself within the premium café segment, competing with major coffee brands while maintaining a distinctive identity through its Korean heritage and product innovation.
Support Training
Tom N Toms Coffee provides comprehensive franchise support to help ensure long-term success:
1. Pre-Launch Support
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Site selection guidance and territory evaluation
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Lease negotiation assistance
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Store layout and architectural design support
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Equipment sourcing and supply chain coordination
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Grand opening marketing strategy
2. Initial Training
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Barista training and beverage preparation
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Food preparation and kitchen operations
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POS system training
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Inventory management systems
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Customer service standards
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Brand compliance guidelines
Training typically includes classroom instruction combined with hands-on operational training at existing locations.
3. Operational Support
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Ongoing field support visits
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Standard operating procedures manual
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Menu innovation updates
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Vendor and supply chain coordination
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Performance benchmarking
4. Marketing & Brand Support
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National and regional marketing campaigns
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Social media brand assets
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Local store marketing toolkits
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Seasonal promotions and limited-time offers
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Digital brand positioning support
5. Ongoing Business Development
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Operational performance reviews
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Continuous product development
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Refresher training programs
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Expansion planning support for multi-unit operators
Ideal Candidate
Tom N Toms Coffee is best suited for:
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Entrepreneurs passionate about hospitality and premium food & beverage concepts
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Investors seeking a recognized international café brand
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Multi-unit operators looking to diversify into the coffee segment
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Professionals with experience in retail, restaurants, or franchise operations
Preferred Qualities:
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Strong leadership and team management skills
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Customer-focused mindset
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Ability to follow structured operational systems
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Financial capability to support startup and working capital
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Interest in high-traffic urban or suburban locations
While prior café experience is beneficial, it is not mandatory. The brand emphasizes operational discipline, customer service excellence, and brand consistency.
Financial Detail
(All figures are approximate and may vary based on location and store format.)
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Total Investment Required: $350,000 – $750,000
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Minimum Investment Required: Approximately $350,000
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Franchise Fee: $35,000 – $45,000
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Infrastructure & Build-Out Costs: $150,000 – $350,000
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Equipment & Fixtures: $100,000 – $200,000
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Initial Marketing Budget: $15,000 – $30,000
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Working Capital (First 3–6 Months): $50,000 – $100,000
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Royalty Fees: 5% – 6% of gross sales
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Marketing/Advertising Fee: 2% – 3%
