Established
2007
Franchise Units
60
Minimum Investment
$75,000
Franchise Fee
$40,000
Total Investment Range
$150,000
Home Based
No
Description
In today’s rapidly aging America, the demand for compassionate, non-medical home care has never been stronger. Touching Hearts at Home stands at the forefront of this growing industry, offering personalized senior care services that allow older adults to age comfortably and safely in their own homes. Built on empathy, professionalism, and community trust, the brand has earned a respected reputation across the United States for delivering dependable, heart-centered care.
The concept is simple yet powerful: provide high-quality, relationship-driven in-home support that enhances the dignity and independence of seniors. From companionship and personal care to specialized memory support and transitional care, Touching Hearts at Home has positioned itself as a trusted partner for families navigating the complexities of aging.
Background
Established: 2007
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Industry Category: Senior Home Care / Non-Medical Home Services
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Founder: The brand was founded by industry professionals passionate about providing compassionate, client-centered care.
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Franchise Expansion: Began franchising shortly after its launch, expanding steadily across multiple U.S. states.
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Franchise Active Units (Approx.): 60+ locations operating across the United States.
Touching Hearts at Home was created with a mission to provide dependable, relationship-focused home care services tailored to each client’s unique needs. Over the years, the company has refined its operational systems, caregiver recruitment strategies, and client onboarding processes to create a scalable and repeatable business model.
Support Training
Franchisees benefit from a comprehensive support system designed to guide them from startup to long-term growth.
Pre-Launch Support
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Site selection guidance for office location
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Licensing and regulatory compliance assistance
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Business setup planning and timeline management
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Initial marketing strategy development
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Technology systems implementation
Initial Training Program
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In-depth operational training
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Caregiver recruitment and retention strategies
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Client acquisition and assessment processes
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Billing, payroll, and scheduling systems
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Compliance and quality assurance standards
Training typically includes both classroom-style instruction and hands-on practical guidance to ensure franchisees are fully prepared before opening.
Marketing Support
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Brand marketing materials and templates
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Digital marketing guidance
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Website and local SEO support
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Referral network development strategies
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Ongoing promotional campaign resources
Ongoing Operational Support
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Dedicated franchise support team
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Regular coaching calls
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Industry updates and compliance support
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Peer network collaboration
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Access to proprietary systems and tools
Ideal Candidate
Touching Hearts at Home is well-suited for individuals who are purpose-driven and relationship-oriented.
Preferred Background
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Management or leadership experience
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Healthcare, senior services, or service-industry exposure (helpful but not mandatory)
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Strong communication and organizational skills
Personal Qualities
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Compassion and empathy
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Community-focused mindset
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Commitment to high service standards
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Ability to build referral partnerships
Investment Capability
Prospective franchisees should have sufficient capital to cover startup costs, working capital, and early-stage operational expenses.
Location Preference
Ideal markets include:
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Suburban communities with growing senior populations
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Metropolitan areas with strong healthcare networks
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Regions with limited home care competition but rising aging demographics
The model works particularly well for semi-absentee owners with strong managers in place, as well as owner-operators who want to be actively involved in daily operations.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Total Initial Investment | $75,000 – $150,000 |
| Minimum Liquid Capital Recommended | $75,000+ |
| Office Lease & Setup | $5,000 – $20,000 |
| Technology & Software Systems | $3,000 – $8,000 |
| Licensing & Insurance | $5,000 – $15,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $20,000 – $50,000 |
| Royalty Fee | 5% – 6% of Gross Revenue |
| Marketing Fund Contribution | 1% – 2% |
| Estimated Break-Even Timeline | 12 – 24 Months |
| Potential Annual Revenue (Mature Unit) | $750,000 – $1.5M+ |
