Established
2015
Franchise Units
3
Minimum Investment
$70,250
Franchise Fee
$49,500
Total Investment Range
$99,950
Home Based
No
Description
TrueNest Property Management, headquartered in South Florida, was founded by former private banker Diego Binetti to disrupt the traditional property management model. After observing the frustrations landlords faced—such as hidden fees, lack of transparency, and maintenance markups—Binetti launched TrueNest as a client-first, ethical alternative. The company is committed to honesty, reliability, and aligning its interests with property owners.
Unlike many competitors, TrueNest does not profit from maintenance or repairs, ensuring unbiased decision-making that protects clients’ investments. With a straightforward fee structure, investor-focused service, and a mission to bring transparency to the industry, TrueNest Property Management is setting a new standard for how rental properties should be managed.
Background
Established: July 9th, 2015
Franchising as of: May 8th, 2024
First Territory Awarded: July 19th, 2024
Franchised Units: 3
Company Owned Units: 1
Support Training
Territory Selection Assistance using Market Mapping and Analysis:
We use advanced mapping software to define and analyze franchise territories, ensuring each market is a good fit for Property Management.
Training:
Our training program offers 104 hours TrueNests curriculum of one-on-one virtual training and 78 hours of in-person training with Diego. Providing franchisees direct mentorship as an early mover in TrueNest including on the following software: Buildium, Inspector Co., Lead Simple, and Hospitable.
Ongoing Support:
Bi-weekly meetings to address specific challenges, review performance metrics, and set goals for continued growth.
Ideal Candidate
Customer Service Mindset
- Property management is a customer-focused business. Candidates must be dedicated to providing excellent service to both property owners and tenants, maintaining high satisfaction levels.
Comfortable with Technology
- Candidates should be open to using property management software (e.g., Buildium, HappyCo Inspector, LeadSimple, Hospitable) to streamline operations, manage finances, and communicate with clients.
(Bonus) Business or Real Estate Experience
- Prior experience in real estate, property management, or business ownership is a plus, but not required.
- Candidates should have a basic understanding of managing assets or properties and be comfortable with financial oversight.
Franchisee Responsibilities:
- Schedule presentations and webinars: Showcase services to potential landlords and clients.
- Conduct rent analysis: Ensure properties are competitively priced.
- Advertise vacancies: Use marketing tools to attract high-quality tenants.
- Screen tenants: Review applications to find the best fit for each property.
- Handle rent collection: Ensure smooth processing of payments.
- Coordinate maintenance: Address issues quickly to keep properties in top condition.
Financial Detail
Franchise Fee:
$49,500 (Approximately 10k less than the competition.)
Total Investment:
Low End - Home Base Model: $70,250
High End - Office Model: $99,950
Royalty:
7% of Gross Sales (Note: Royalty Fee is not applied to rental commissions or any other real estate related transaction)
Other Fees:
Advertising Spend: $2,000 per month
National Advertising 2% (not in effect)
Software Fees: $350
Item 19:
Calendar Year: 2023
Gross Revenue: $401,315
Net Profit: $194,614
Royalties (7%) -$28,092
Adjusted Net Profit: $166,522
Calendar Year: 2022
Gross Revenue: $329,037
Net Profit: $191,111
Royalties (7%) ($23,032)
Adjusted Net Profit: $168,079
Calendar Year: 2021
Gross Revenue: $223,271
Net Profit: $97,779
Royalties (7%) ($15,629)
Adjusted Net Profit: $85,1250