Established
1991
Franchise Units
20
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$750,000
Home Based
No
Description
In the highly competitive fast-casual dining segment, Una Mas Mexican Grill stands out for delivering bold Mexican flavors with speed, consistency, and a welcoming neighborhood vibe. Built around the philosophy of “fresh, simple, and authentic,” the brand has carved a niche in the U.S. market by offering high-quality tacos, burritos, bowls, quesadillas, and house-made salsas that keep customers coming back.
Unlike mass-produced quick-service concepts, Una Mas focuses on real ingredients prepared daily, customizable menu options, and efficient kitchen operations. The result is a restaurant model that balances flavor and functionality — something modern consumers expect. Positioned between traditional Mexican eateries and national fast-casual chains, the brand appeals to families, office workers, students, and health-conscious diners alike.
Why Invest in this Franchise?
• Proven fast-casual Mexican concept with broad customer appeal
• Streamlined menu and kitchen operations for efficient service
• Growing consumer demand for fresh, customizable meals
• Strong brand loyalty in established markets
• Scalable model suitable for single or multi-unit ownership
• Attractive margins driven by food cost control and speed of service
Background
Established Year: 1991
Industry Category: Fast Casual Mexican Restaurant
Market Presence: United States
Una Mas Mexican Grill was founded in 1991 with a mission to bring authentic Mexican flavors into a fast-service format without sacrificing quality. What began as a single neighborhood restaurant gradually expanded into a recognizable regional brand known for fresh ingredients and consistent taste.
Over the years, the company refined its operational systems, menu offerings, and supply chain processes to support growth while maintaining quality standards. The brand’s journey reflects steady development rather than rapid overexpansion — a strategy that has helped preserve its identity and customer loyalty.
Franchise Active Units: 20
Support Training
Franchisees benefit from a structured support system designed to ensure a smooth launch and sustainable growth.
Pre-Launch Support
• Site selection assistance and demographic analysis
• Lease negotiation guidance
• Restaurant layout planning and design standards
• Equipment sourcing support
• Vendor and supply chain coordination
• Pre-opening marketing strategy development
Training Program
• Comprehensive classroom training covering operations, food preparation, and food safety
• Hands-on kitchen training at an operating location
• POS system training and reporting systems
• Staff hiring and onboarding guidance
• Inventory management systems
Operational Support
• Ongoing field support visits
• Standardized recipes and quality control procedures
• Menu updates and innovation guidance
• Vendor partnerships and purchasing programs
• Cost control and performance benchmarking
Marketing & Growth Support
• Brand marketing materials and promotional templates
• Grand opening marketing campaigns
• Social media strategy guidance
• Local store marketing playbooks
• Ongoing brand positioning support
Ideal Candidate
Una Mas Mexican Grill is best suited for motivated entrepreneurs who are passionate about food service and customer experience.
Preferred Qualifications:
• Strong leadership and people management skills
• Business ownership or restaurant management experience (preferred but not mandatory)
• Commitment to following brand systems and operational standards
• Hands-on involvement in daily operations or ability to hire a qualified manager
• Financial capability to meet investment requirements
The ideal franchisee understands the importance of food quality, speed of service, and community engagement. Multi-unit operators seeking to diversify into the fast-casual Mexican segment may also find the model appealing due to its scalability and streamlined operations.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Investment Required | ~$350,000 |
| Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements | $150,000 – $300,000 |
| Kitchen Equipment & Fixtures | $100,000 – $200,000 |
| Initial Inventory | $10,000 – $20,000 |
| Marketing & Grand Opening Budget | $15,000 – $30,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing Fund Contribution | 1% – 2% of Gross Sales |
| Estimated Break-Even Timeline | 18 – 30 Months |