Established
2019
Franchise Units
22
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$400,000
Home Based
No
Description
Uncle Sharkii Poke Bar has quickly carved out a strong position in the fast-casual dining space by blending authentic Hawaiian flavors with a modern, efficient restaurant model. Known for its vibrant poke bowls, Hawaiian BBQ plates, and convenient mall-based locations, the brand delivers a fresh and healthy dining experience that resonates with today’s consumers.
In a market where customers are actively seeking nutritious, customizable, and quick meal options, Uncle Sharkii stands out. The brand’s emphasis on high-quality ingredients, bold island flavors, and streamlined operations makes it a compelling choice for entrepreneurs looking to enter the booming poke and fast-casual segment in the United States.
Background
- Established Year: 2019
- Industry Category: Fast-Casual Restaurant / Poke & Hawaiian Cuisine
- Founders: Raymond Reyes and Jocelyn Reyes
- Headquarters: United States
- Franchise Active Units: 22
Uncle Sharkii Poke Bar was founded with the vision of bringing authentic Hawaiian flavors to the mainland U.S. while keeping the concept accessible and franchise-friendly. The founders identified a growing demand for fresh poke and Hawaiian BBQ options but saw an opportunity to simplify the model for shopping mall and food court environments.
Since launching, the brand has expanded across multiple U.S. states, strategically targeting high-traffic retail environments. The company’s growth strategy focuses on smart site selection, strong franchise support, and operational efficiency.
The brand has developed a reputation for:
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Fresh, customizable poke bowls
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Hawaiian BBQ plate lunches
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Family-friendly menu offerings
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Quick service with consistent quality
Support Training
One of the brand’s strongest advantages is its comprehensive franchise support system.
Pre-Launch Support
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Site selection assistance and lease negotiation guidance
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Store layout design and equipment planning
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Vendor sourcing and supply chain setup
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Permit and licensing guidance
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Pre-opening marketing strategy
Training Programs
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Hands-on operational training
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Food preparation and safety standards
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POS system training
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Customer service excellence
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Inventory management systems
Training typically combines classroom learning with in-store practical experience to ensure franchisees are fully prepared before launch.
Marketing Support
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Grand opening marketing campaigns
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Social media strategy templates
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National branding initiatives
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Digital menu boards and promotional assets
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Local store marketing playbooks
Ongoing Operational Support
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Field support visits
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Performance analytics guidance
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Menu updates and innovation rollouts
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Supply chain management assistance
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Continuous brand development
Ideal Candidate
Uncle Sharkii Poke Bar is well-suited for:
1. First-Time Entrepreneurs
The streamlined model and comprehensive training make it accessible to individuals without prior restaurant ownership experience.
2. Food & Hospitality Professionals
Those with restaurant, retail, or hospitality backgrounds can leverage their operational expertise to maximize efficiency and customer satisfaction.
3. Multi-Unit Investors
Investors seeking scalable food court concepts with manageable footprints may find this brand particularly attractive.
4. Community-Focused Operators
Successful franchisees are energetic, hands-on, and passionate about delivering fresh food and excellent customer service.
Investment Capability:
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Ability to meet minimum investment requirements
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Strong credit profile
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Sufficient working capital reserves
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Commitment to active or semi-absentee management
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $25,000 – $35,000 |
| Total Estimated Investment | $150,000 – $400,000 |
| Minimum Investment Required | Approx. $150,000 |
| Leasehold Improvements | Varies by location & size |
| Equipment & Fixtures | Included in total investment |
| Initial Inventory | Included in total investment |
| POS & Technology Systems | Included in total investment |
| Grand Opening Marketing | $5,000 – $15,000 (recommended) |
| Working Capital (3–6 Months) | $20,000 – $50,000 (recommended) |
| Royalty Fee | Approx. 5% – 7% of Gross Sales |
| Marketing/Brand Fund Fee | Typically 1% – 3% of Gross Sales |
| Estimated Break-Even Timeline | 12 – 24 Months (location dependent) |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering |
