Established
2015
Franchise Units
12
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$750,000
Home Based
No
Description
Urban Bricks Pizza has carved out a strong position in the competitive U.S. pizza market by blending artisan-quality recipes with a fast-casual, build-your-own dining experience. At a time when consumers expect speed, customization, and fresh ingredients, Urban Bricks delivers all three — without compromising flavor or operational efficiency.
Designed around the popular fast-fired brick oven concept, the brand offers guests the ability to create fully customized pizzas, fresh salads, and chef-inspired specialty options in minutes. The open-kitchen format, high-temperature ovens, and streamlined assembly line give customers a visually engaging experience while keeping ticket times short and margins attractive.
Urban Bricks Pizza operates in the booming fast-casual restaurant category — a sector that continues to outperform traditional dine-in models due to lower overhead, higher throughput, and strong demand for convenience. With growing consumer interest in fresh ingredients and personalized meals, the brand is strategically positioned to capitalize on evolving dining habits across the United States.
Background
Established Year: 2015
-
Industry Category: Fast-Casual Pizza Restaurant
-
Headquarters: United States
-
Franchise Active Units: 12+ locations across the U.S. (varies by development cycle)
-
Founders: Industry entrepreneurs focused on modernizing brick-oven pizza for fast-casual expansion
Urban Bricks Pizza was founded with the vision of bringing artisan-style, brick-fired pizza to everyday consumers in a fast, affordable format. The founders recognized the shift toward customization and quick service without sacrificing quality.
From its first location, the brand emphasized fresh dough prepared daily, signature sauces, premium cheeses, and high-quality toppings. Over time, Urban Bricks refined its operational systems, store design, and franchise framework to support scalable growth.
The company has expanded primarily in high-growth suburban and metropolitan markets, targeting retail corridors, lifestyle centers, and university-adjacent areas. As the brand continues to expand nationally, it remains focused on sustainable growth, operational consistency, and franchisee profitability.
Support Training
Urban Bricks Pizza provides a comprehensive support system designed to help franchisees launch successfully and operate confidently.
Pre-Launch Support
-
Site selection guidance and demographic analysis
-
Lease negotiation assistance
-
Store layout and design consultation
-
Vendor and equipment sourcing
-
Construction support and build-out guidance
Initial Training Program
Franchisees receive in-depth training covering:
-
Food preparation and kitchen systems
-
Inventory control and cost management
-
POS systems and reporting
-
Hiring and staff training processes
-
Customer service standards
Training typically includes both classroom instruction and hands-on in-store experience.
Marketing Support
-
Grand opening marketing strategy
-
Social media branding assets
-
Local store marketing templates
-
Digital advertising guidance
-
Ongoing promotional campaigns
Ongoing Operational Support
-
Field support visits
-
Performance benchmarking
-
Menu innovation updates
-
Supply chain management assistance
-
Operations manual access and updates
Ideal Candidate
Urban Bricks Pizza is best suited for driven entrepreneurs who understand customer service, team management, and community engagement.
Preferred Background
-
Experience in restaurant, retail, or hospitality (helpful but not mandatory)
-
Strong leadership and staff management skills
-
Customer-focused mindset
-
Financial stability to support investment and working capital
Investment Capability
Ideal candidates should have:
-
Adequate liquidity to cover startup and operating reserves
-
Access to financing if required
-
Long-term growth mindset for potential multi-unit expansion
Personality & Passion
-
Enjoys fast-paced environments
-
Passion for food quality and guest experience
-
Comfortable managing daily operations
-
Community-oriented and relationship-driven
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 |
| Total Estimated Investment | $450,000 – $750,000 |
| Minimum Liquid Capital Required | $150,000+ |
| Recommended Net Worth | $400,000+ |
| Leasehold Improvements | $150,000 – $250,000 |
| Equipment & Brick Oven Systems | $100,000 – $150,000 |
| Furniture, Fixtures & Signage | $40,000 – $75,000 |
| Technology & POS Systems | $15,000 – $25,000 |
| Initial Inventory | $10,000 – $20,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $50,000 – $100,000 |
| Royalty Fee | 5–6% of Gross Sales |
| Marketing/Ad Fund Contribution | 2–4% of Gross Sales |
