Established
2022
Franchise Units
20
Minimum Investment
$150,000
Franchise Fee
$40,000
Total Investment Range
$300,000
Home Based
No
Description
The esports industry is no longer a niche hobby — it’s a billion-dollar global phenomenon. At the forefront of youth esports training in the United States stands Valhallan, a franchise concept built around structured gaming education, team development, and leadership training for the next generation.
Valhallan is not just another gaming center. It positions itself as a youth-focused esports training academy, combining competitive gaming with mentorship, teamwork, and character development. Designed for students ages 7–17, Valhallan centers operate like athletic training facilities — but for esports. With professional coaching, organized leagues, and skill-based curriculum, the brand has carved out a unique position in the fast-growing youth enrichment and esports education market.
As parents increasingly look for structured, supervised gaming environments that promote social skills and discipline — rather than unregulated screen time at home — Valhallan offers a solution that aligns entertainment with development. For investors, it represents a modern franchise model in the booming esports, STEM enrichment, and youth activity sector.
Background
Established: 2022
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Industry Category: Youth Enrichment / Esports Training / Education & Entertainment
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Franchise Model Launch: Late 2010s
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Headquarters: United States
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Franchise Active Units: 20+ locations across the U.S. (and growing)
Valhallan was founded with a clear mission: to create structured esports training programs that help students grow both in and outside of gaming. Recognizing that gaming was becoming as culturally significant as traditional sports, the founders developed a curriculum-driven model that mirrors athletic team coaching — complete with rankings, skill development paths, and organized league play.
Over the years, the brand has expanded into multiple states, building a national presence in youth esports training. Its reputation has grown through partnerships, competitive leagues, and a strong emphasis on safe, supervised gaming environments.
Support Training
Valhallan provides a structured onboarding system designed to help franchisees launch successfully and operate confidently.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease negotiation assistance
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Facility layout and gaming station planning
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Equipment sourcing and vendor coordination
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Pre-opening marketing campaigns
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Hiring and staffing recommendations
Initial Training
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Comprehensive operational training
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Curriculum and coaching certification
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Membership sales process training
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Parent communication strategies
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Tournament and league management systems
Training typically combines classroom instruction, hands-on center experience, and ongoing digital learning modules.
Operational Support
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Standard operating procedures (SOPs)
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Software and member management systems
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Ongoing coaching resources
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IT and hardware setup guidance
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Continuous curriculum updates
Marketing Support
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National brand marketing
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Social media templates and campaigns
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Grand opening marketing playbook
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Digital advertising guidance
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Local partnership strategies with schools and community groups
Ongoing Support
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Field support and performance reviews
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Franchisee network collaboration
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New game integration and league expansion
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Refresher training and leadership development
Ideal Candidate
Valhallan is ideal for entrepreneurs who are passionate about youth development, esports, and community engagement.
Preferred Background
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Business ownership or management experience
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Education, coaching, or youth program experience (helpful but not required)
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Strong leadership and team-building skills
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Sales and local marketing mindset
Personal Traits
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Passion for gaming culture and youth mentorship
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Community-oriented
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High energy and organized
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Customer service focused
Investment Capability
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Access to required capital and working capital reserves
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Ability to manage staff and oversee day-to-day operations
Location Preference
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Suburban retail centers
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High-traffic family-oriented communities
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Near schools, youth sports facilities, or community hubs
Financial Detail
Total Investment Required: $150,000 – $300,000
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Minimum Investment: Approximately $150,000
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Franchise Fee: $40,000 – $50,000
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Infrastructure & Build-Out: $60,000 – $120,000
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Gaming Equipment & Technology: $30,000 – $70,000
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Initial Marketing Budget: $10,000 – $20,000
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Working Capital (3–6 months): $25,000 – $50,000
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Royalty Fee: Typically 6% – 8% of gross revenue
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Marketing Fund Contribution: 1% – 2%
