Established
2011
Franchise Units
100
Minimum Investment
$75,000
Franchise Fee
$39,500
Total Investment Range
$150,000
Home Based
No
Description
Vintage Market Days is not a traditional retail franchise—it’s a curated, upscale vintage-inspired event experience that brings together independent artisans, boutique retailers, home décor specialists, food vendors, and live entertainment under one unforgettable marketplace atmosphere. Designed to feel like a high-end festival blended with a designer pop-up market, the brand has built a loyal following across the United States.
What sets Vintage Market Days apart is its ability to create anticipation and exclusivity. These multi-day events are typically hosted two to three times per year in each territory, transforming fairgrounds, arenas, and large event venues into beautifully styled shopping destinations. From handcrafted furniture and farmhouse décor to boutique fashion, gourmet treats, and seasonal treasures, each event is thoughtfully curated to maintain quality and uniqueness.
In today’s experience-driven economy, consumers crave events over transactions. Vintage Market Days capitalizes on this shift, offering franchisees a business model that thrives on community engagement, vendor partnerships, and repeat attendance. Rather than operating a daily storefront, franchise owners manage large-scale, high-energy marketplace events that generate concentrated revenue during scheduled weekends—making it a compelling model for entrepreneurs seeking flexibility and scalability.
Background
- Established: 2011
- Founder: Brittany Zimmerman
- Industry Category: Event Management / Retail Marketplace / Experiential Commerce
- Franchise Expansion: Nationwide U.S. growth
- Franchise Active Units:100
Vintage Market Days began in Tulsa, Oklahoma, as a single vintage-themed marketplace event created by Brittany Zimmerman. What started as a passion project quickly evolved into a regional phenomenon. Vendors appreciated the curated environment, and shoppers embraced the high-quality, festive atmosphere.
The brand’s reputation rests on three pillars:
Quality vendor curation
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Strong local marketing
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Community-centered event experiences
Today, Vintage Market Days is recognized as one of the most established upscale vintage event franchises in the country, with a dedicated following that eagerly awaits each seasonal event.
Support Training
One of the biggest strengths of Vintage Market Days is its comprehensive franchise support structure.
Pre-Launch Support
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Territory analysis and demographic review
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Venue sourcing guidance
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Vendor recruitment strategies
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Budget planning and event forecasting
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Initial marketing campaign setup
Training Program
New franchisees receive structured training that covers:
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Event planning logistics
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Vendor management and contracts
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Ticketing systems and pricing strategies
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Sponsorship acquisition
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Branding and merchandising standards
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Customer experience optimization
Marketing Support
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National brand assets and templates
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Social media strategy frameworks
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Digital advertising guidance
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Email marketing tools
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PR and local media outreach strategies
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Event countdown campaigns
Operational Support
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Event-day execution playbooks
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Setup and teardown checklists
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Vendor compliance standards
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Risk management guidance
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Ongoing mentorship from the corporate team
Ongoing Support
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Annual conferences and franchise meetings
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Peer collaboration across territories
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Updated marketing materials
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Continuous brand development initiatives
Ideal Candidate
Vintage Market Days is best suited for individuals who are:
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Community-driven and relationship-oriented
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Organized and detail-focused
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Comfortable managing vendors and large events
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Strong communicators and marketers
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Passionate about décor, handmade goods, and lifestyle retail
While prior event planning or retail experience is beneficial, it is not mandatory. Many successful franchisees come from backgrounds such as:
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Corporate professionals seeking lifestyle flexibility
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Former retail managers
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Marketing professionals
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Stay-at-home parents transitioning into business ownership
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Community leaders with strong local networks
Investment & Territory Considerations
Ideal franchisees should:
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Have access to sufficient startup capital
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Be comfortable working seasonally around major event weekends
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Live within or near their exclusive territory
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Possess leadership skills to coordinate event staff and volunteers
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $39,500 |
| Total Estimated Initial Investment | $75,000 – $150,000 |
| Minimum Investment Required | $75,000 |
| Venue Rental & Event Space | $15,000 – $40,000 per event (varies by market size) |
| Equipment & Infrastructure (tents, staging, décor, signage) | $10,000 – $25,000 |
| Marketing & Advertising Budget | $10,000 – $20,000 per event cycle |
| Insurance & Permits | $2,000 – $5,000 |
| Ticketing Systems & Technology | $1,500 – $5,000 |
| Initial Working Capital Reserve | $20,000 – $40,000 |
| Royalty Fee | 6% – 8% of Gross Revenue (typical range) |
| Local Marketing Contribution | Varies by territory |
