Established
2018
Franchise Units
11
Minimum Investment
$750,000
Franchise Fee
$40,000
Total Investment Range
$2,500,000
Home Based
No
Description
Voodoo Brewing Co. is not just another craft brewery franchise — it’s a bold, community-driven brewpub concept that blends award-winning craft beer with an energetic taproom experience and a chef-inspired food menu. Known for its edgy branding, experimental brewing style, and strong local following, Voodoo Brewing Co. has carved out a distinctive position in the fast-growing U.S. craft beer and brewpub market.
In an industry where authenticity matters, Voodoo Brewing Co. stands out by delivering small-batch creativity with scalable systems. Each location combines the atmosphere of a neighborhood gathering place with the operational discipline of a franchise model. The result? A business that attracts loyal customers, repeat visits, and strong word-of-mouth marketing.
The American craft beer market continues to thrive, driven by consumer demand for local flavor, unique recipes, and immersive taproom experiences. Voodoo Brewing Co. taps directly into this trend by offering franchisees the chance to own a brewpub that feels independent and creative—yet operates with corporate-level structure, training, and brand support.
Background
- Established: 2018
- Founded In: Meadville, Pennsylvania
- Founders: Matt Allyn & Curt Mosher
- Industry Category: Craft Brewery / Brewpub Franchise
- Franchise Expansion: Began after building strong regional brand recognition
- Franchise Active Units: 11
Voodoo Brewing Co. started as a passion project by two entrepreneurs determined to push the boundaries of traditional brewing. What began as a small Pennsylvania craft brewery evolved into a cult favorite known for bold flavors, high ABV creations, and limited-edition experimental brews.
Over time, the brand expanded beyond packaged beer distribution into a full brewpub model, combining on-site brewing with a food-forward dining experience. This strategic evolution allowed the company to build stronger margins and deeper community engagement.
Support Training
Voodoo Brewing Co. offers comprehensive franchise support to ensure consistency, quality, and profitability.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease negotiation assistance
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Architectural design standards and build-out guidelines
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Equipment sourcing and brewery setup planning
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Licensing and regulatory compliance assistance (critical in alcohol service)
Training Programs
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On-site brewing training for head brewers
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Operational training for general managers
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Kitchen operations and food program training
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POS systems and inventory management
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Staff hiring and onboarding systems
Franchisees and their management teams receive hands-on instruction covering everything from fermentation control to customer experience standards.
Marketing Support
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Grand opening marketing campaigns
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Social media templates and promotional assets
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Seasonal beer launch campaigns
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Branded merchandise programs
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Digital marketing guidance
Ongoing Operational Support
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Continuous product innovation updates
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Supply chain coordination
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Field support visits
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Performance benchmarking
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Access to new beer recipes and limited releases
Ideal Candidate
Voodoo Brewing Co. seeks passionate entrepreneurs who appreciate craft culture and hospitality.
The ideal candidate typically has:
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Experience in restaurant, hospitality, or beverage operations (preferred but not mandatory)
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Strong leadership and team-building skills
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Community-oriented mindset
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Ability to manage a mid-to-large scale food and beverage operation
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Financial capacity for multi-million-dollar build-outs
This opportunity is especially attractive to:
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Multi-unit restaurant operators expanding into craft beverage
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Hospitality investors seeking experiential concepts
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Entrepreneurs passionate about craft beer culture
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Real estate developers adding anchor tenants in lifestyle centers
Prime territories include high-foot-traffic urban areas, college towns, and suburban entertainment districts where craft beer culture thrives.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Total Investment Range | $750,000 – $2,500,000 |
| Minimum Investment Required | ~$750,000 |
| Brewery Equipment & Installation | $250,000 – $900,000 |
| Build-Out & Leasehold Improvements | $200,000 – $800,000 |
| Furniture, Fixtures & Equipment (FF&E) | $75,000 – $250,000 |
| Initial Inventory (Beer & Food) | $30,000 – $75,000 |
| Licenses & Permits (Alcohol + Local) | $15,000 – $50,000 |
| Opening Marketing Budget | $15,000 – $40,000 |
| Working Capital (3–6 Months) | $75,000 – $200,000 |
| Royalty Fee | 5% – 7% of Gross Sales |
| National/Brand Marketing Fee | 1% – 2% of Gross Sales |
| Estimated Break-Even Timeline | 18 – 36 Months |
| Primary Revenue Streams | Draft Beer, Packaged Beer, Food Sales, Events, Merchandise |
