2003
140
$100,000
$45,000
$470,000
No
Waxing the City is a premier personal care franchise specializing in professional body and facial waxing services. Known for its highly trained Cerologists™ and chic studio environments, Waxing the City delivers a superior waxing experience with a strong focus on customer comfort and brand loyalty. As a franchisee, you'll join a booming beauty industry with a trusted brand backed by industry leaders.
Founded in 2003 and acquired by Self Esteem Brands (the parent company of Anytime Fitness) in 2012, Waxing the City has grown to become one of the most respected and fastest-growing waxing franchises in the U.S. Their consistent branding, strong marketing strategies, and premium service standards have built a loyal clientele and thriving business model for franchisees.
Waxing the City provides comprehensive franchisee support, including:
Initial Training: Hands-on training at corporate headquarters and in-studio sessions.
Site Selection Assistance: Help in choosing and securing the best location.
Studio Design & Build-Out Guidance: Turnkey support for studio construction and branding.
Ongoing Support: Regular updates, webinars, regional meetings, and performance analysis.
Marketing Support: National and local marketing strategies, advertising templates, social media guidance, and a professional website platform.
Recruitment Assistance: Help hiring and training licensed Cerologists™.
The ideal Waxing the City franchisee:
Has strong business acumen or leadership experience.
Is passionate about beauty and wellness.
Possesses good communication and people-management skills.
Is committed to maintaining high customer service standards.
Can invest time and capital to grow the brand in their local market.
No prior beauty industry experience is required—training is provided.
Total Investment Range: $300,000 – $470,000
Minimum Liquid Capital Required: $100,000
Franchise Fee: $45,000
Royalty Fee: 6% of gross sales
Marketing Fee: 2% national advertising fund
Franchise Units (as of latest data): 140+ locations across the U.S.
Founded: 2003
Franchising Since: 2010
