Established
1999
Franchise Units
190
Minimum Investment
$1,060,850
Franchise Fee
$45,000
Total Investment Range
$1,840,550
Home Based
No
Description
In the competitive landscape of the American fitness industry, Workout Anytime stands out as a titan of the High-Value, Low-Price (HVLP) sector. Since its inception, the brand has remained steadfast in its mission to provide a boutique-quality experience at a value price point, accessible to everyone, 24 hours a day, 365 days a year.
Workout Anytime is not just another gym; it is a community-focused sanctuary designed for the modern American lifestyle. By focusing on a "clean, friendly, and convenient" philosophy, the franchise has successfully bridged the gap between expensive, exclusive health clubs and overcrowded, impersonal gyms. Strategically positioned in the fast-growing suburban and secondary markets across the USA, Workout Anytime leverages a lean operating model that prioritizes state-of-the-art equipment and essential amenities like HydroMassage and red-light therapy over unnecessary overhead.
For the investor, Workout Anytime represents a sophisticated entry into the recession-resilient health and wellness market. With a proven recurring revenue model driven by multi-tiered memberships and personal training services, the brand offers a stable and scalable business path. In 2026, as consumer demand for health-centric lifestyles continues to surge, Workout Anytime’s reputation for reliability and 24/7 flexibility makes it a dominant player in the $30+ billion US fitness market.
Why Invest in this Franchise?
Investing in Workout Anytime offers a rare combination of lifestyle flexibility and financial performance.
Recurring Revenue Model: Built on a subscription-based membership structure, providing predictable monthly cash flow.
Scalability & Multi-Unit Momentum: Over 60% of existing franchise partners own multiple locations, proving the model is built for expansion.
Semi-Absentee Ownership: The streamlined, tech-forward operations allow for professional managers to run daily tasks, giving owners more personal freedom.
Real Estate Flexibility: With footprints ranging from 7,000 to 15,000 sq. ft., the concept fits perfectly into neighborhood retail centers where larger gyms cannot compete.
Cutting-Edge Amenities: Beyond weights and cardio, the "Premium Plus" offerings—including CryoLounge, infrared saunas, and 3D body scanning—drive higher-tier membership sales.
Background
Established Year: 1999
Founders: Steve Strickland and John Quattrocchi
Franchise Active Units: 190+ Locations (with 250+ territories awarded)
Brand Journey: The journey began in Douglasville, GA, when industry veterans Steve and John combined their 40+ years of experience to create a 24/7 gym that put the member first. Having worked with industry giants, they knew exactly how to trim the fat from the traditional gym model. Today, the brand spans 24 states and has even expanded internationally.
Industry Category: Health, Fitness & Wellness (HVLP Segment)
Support Training
Workout Anytime prides itself on a "Partnership" culture. You aren't just buying a name; you are gaining a comprehensive support ecosystem.
Pre-Launch Support
Real Estate & Site Selection: Utilizing advanced demographic analytics to find the "sweet spot" in your local market.
Design & Construction: Assistance from preferred architects and vendors to ensure your build-out is efficient and meets brand standards.
Pre-Opening Marketing: A "Start Strong" campaign designed to sign up members before your doors even open.
Operational & Academic Training
Workout Anytime University: A blend of online bridge courses followed by immersive, in-person training at the corporate headquarters in Alpharetta, GA.
Sales & Management Training: Comprehensive modules on membership sales, lead generation, and team leadership.
Ongoing Support
Field Coaching: Regional Directors provide on-site visits and virtual KPI reviews to optimize performance.
Marketing & PR: Access to a national brand fund and local marketing toolkits, including social media management and digital advertising.
Technology Stack: Integrated CRM and billing systems, member engagement apps, and 24/7 remote-access security systems.
Ideal Candidate
Workout Anytime is looking for purpose-driven entrepreneurs. You don't need a background in fitness, but you do need:
Business Acumen: Experience in management, sales, or team leadership is highly preferred.
Community Mindset: Owners who want to be the local face of fitness and genuinely care about their neighbors' health.
Financial Capability: A net worth of at least $750,000 to $1M with liquid capital of $250,000 to $400,000.
Location Preference: A desire to develop in high-density residential areas or growing suburban communities.
Ambition: Investors looking to eventually move from a single location to a multi-unit portfolio.
Financial Detail
| Category | Estimated Cost / Detail |
| Minimum Liquid Investment | $250,000 - $400,000 |
| Total Investment Required | $1,060,850 – $1,840,550 |
| Initial Franchise Fee | $45,000 (Multi-unit discounts available) |
| Royalty Fees | 6% of Gross Revenue |
| National Ad Fund Fee | 2% of Gross Revenue |
| Infrastructure/Build-out | $460,000 – $780,000 |
| Equipment Package | $420,000 – $780,000 |
| Working Capital (3-6 mo) | $30,000 – $50,000 |
| Break-Even Time | Typically 18–24 months (Varies by location) |
| Expected ROI Period | 1.5 to 3 years |
