Established
2023
Franchise Units
3
Minimum Investment
$396,500
Franchise Fee
$30,000
Total Investment Range
$809,267
Home Based
No
Description
101 Chicken USA stands out as a fast-casual franchise specializing in delicious, premium-quality chicken meals made from carefully sourced ingredients. Its menu includes signature fried chicken, grilled chicken options, and a variety of complementary sides, all crafted to appeal to health-conscious consumers and fast-food lovers alike.
The franchise concept centers around fast, friendly service and a modern, inviting restaurant atmosphere that appeals to families, millennials, and professionals seeking convenient dining without compromising taste or quality. 101 Chicken USA’s commitment to fresh ingredients, proprietary seasoning blends, and efficient kitchen processes positions it uniquely in the crowded QSR market.
The brand has cultivated a reputation for consistency and value, supported by an easy-to-understand menu that simplifies operations and enhances customer experience. This streamlined approach translates into lower operating costs and higher profitability for franchisees.
Background
- Established Year: 2023
- Founder & Leadership: Led by a team of experienced hospitality professionals, with Jennie Lee serving as a key marketing figure in the brand's growth.
- Current Active Units: 3
- Brand Journey: 101 Chicken was founded in Fort Lee, New Jersey, a hub for culinary innovation. The brand quickly gained traction by perfecting the "101" of fried chicken—focusing on the essential basics of crunch and flavor.
- Ownership: Private Ownership Group (Headquartered in Fort Lee, NJ).
- Market Presence: Currently expanding across the USA, with a focus on urban centers and high-traffic suburban areas.
- Industry Category: Food / Quick Service Restaurant (QSR) - Korean Fried Chicken.
Support Training
101 Chicken USA offers comprehensive support at every stage of the franchise journey to ensure franchisee success:
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Pre-launch Support:
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Site selection assistance using proprietary market research tools.
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Lease negotiation and location approval to maximize foot traffic and visibility.
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Store design and layout planning with expert guidance to optimize kitchen flow.
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Operational Training:
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Extensive on-site training covering kitchen operations, food safety, inventory management, and customer service.
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Hands-on experience with proprietary recipes and cooking techniques.
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Marketing Support:
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National and regional advertising campaigns to boost brand awareness.
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Digital marketing assistance including social media, SEO, and local store marketing strategies.
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Access to branded marketing materials and promotions tailored to local markets.
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Academic & Ongoing Support:
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Continuous education programs through webinars, workshops, and refresher courses.
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Dedicated franchisee support teams for operational troubleshooting and business consulting.
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Regular updates on menu innovation and industry best practices.
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Ideal Candidate
The ideal 101 Chicken USA franchisee is a motivated entrepreneur with a passion for the food and hospitality industry. They should possess:
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A strong business mindset with prior experience in retail, food service, or franchise management preferred but not mandatory.
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Financial capability to invest and sustain the business through the initial ramp-up period.
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Commitment to maintaining brand standards, quality control, and excellent customer service.
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Willingness to engage actively with the community and drive local marketing efforts.
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Preference for locations in suburban neighborhoods, shopping centers, or high-traffic urban corridors.
This franchise is well-suited for first-time business owners and experienced operators looking to diversify into a fast-growing segment with a proven system.
Financial Detail
| Financial Metric | Estimated Amount |
| Total Investment Required | $396,500 – $809,267 |
| Minimum Cash Requirement (Liquid) | $150,000 |
| Initial Franchise Fee | $30,000 |
| Royalty Fee | 5% of Gross Sales |
| Ad Royalty Fee | 1% of Gross Sales |
| Infrastructure & Build-out Cost | Varies (included in total investment) |
| Working Capital (3 Months) | $25,000 – $100,000 |
| Expected ROI | Market average: 2–4 years |
| Break-Even Time | Typically 12–24 months (Location dependent) |
