2010
50
$350,000
$35,000
$600,000
No
101 Chicken USA stands out as a fast-casual franchise specializing in delicious, premium-quality chicken meals made from carefully sourced ingredients. Its menu includes signature fried chicken, grilled chicken options, and a variety of complementary sides, all crafted to appeal to health-conscious consumers and fast-food lovers alike.
The franchise concept centers around fast, friendly service and a modern, inviting restaurant atmosphere that appeals to families, millennials, and professionals seeking convenient dining without compromising taste or quality. 101 Chicken USA’s commitment to fresh ingredients, proprietary seasoning blends, and efficient kitchen processes positions it uniquely in the crowded QSR market.
The brand has cultivated a reputation for consistency and value, supported by an easy-to-understand menu that simplifies operations and enhances customer experience. This streamlined approach translates into lower operating costs and higher profitability for franchisees.
Unique Selling Points (USPs):
Authentic, crave-worthy chicken recipes with a perfect blend of spices.
Fast-casual dining experience that blends convenience with quality.
Proven business model with high customer retention.
Scalable franchise system adaptable to various locations and formats.
USA Market Demand:
Chicken remains one of the most popular proteins in the American diet, with increasing consumer demand for high-quality, quick-service options. The QSR chicken market is projected to grow steadily, fueled by rising consumer preference for flavorful, affordable meals.
Consumer Trends:
Health-conscious dining and on-the-go meals are trends that 101 Chicken USA capitalizes on by offering grilled options and fresh sides alongside classic fried favorites. The brand also supports digital ordering and delivery, tapping into evolving consumer behavior.
Growth Potential:
With only 50+ units currently, there is significant room for expansion across the USA, especially in suburban and urban areas where demand for fast, affordable dining options continues to rise.
Brand Popularity & Profitability:
Positive customer reviews, brand loyalty, and streamlined operations translate to strong average unit volumes and attractive profit margins for franchisees.
101 Chicken USA was established in 2010 by visionary entrepreneurs committed to redefining the quick-service chicken dining experience. Since its inception, 101 Chicken USA has rapidly expanded into a renowned brand in the fast-casual dining segment, focusing on delivering high-quality, flavorful, and affordable chicken dishes. The brand’s founders brought a passion for culinary excellence combined with a sharp business acumen, setting the foundation for a franchise system that values consistency, customer satisfaction, and operational efficiency.
Headquartered in Texas, 101 Chicken USA operates within the highly competitive quick-service restaurant (QSR) industry, with a primary focus on fried and grilled chicken offerings tailored to American tastes. Over the last decade, it has expanded to more than 50 franchise units across multiple states, gaining strong brand recognition and a loyal customer base in the USA. This growth is a testament to its winning formula, combining authentic recipes with innovative marketing and franchisee support.
101 Chicken USA offers comprehensive support at every stage of the franchise journey to ensure franchisee success:
Pre-launch Support:
Site selection assistance using proprietary market research tools.
Lease negotiation and location approval to maximize foot traffic and visibility.
Store design and layout planning with expert guidance to optimize kitchen flow.
Operational Training:
Extensive on-site training covering kitchen operations, food safety, inventory management, and customer service.
Hands-on experience with proprietary recipes and cooking techniques.
Marketing Support:
National and regional advertising campaigns to boost brand awareness.
Digital marketing assistance including social media, SEO, and local store marketing strategies.
Access to branded marketing materials and promotions tailored to local markets.
Academic & Ongoing Support:
Continuous education programs through webinars, workshops, and refresher courses.
Dedicated franchisee support teams for operational troubleshooting and business consulting.
Regular updates on menu innovation and industry best practices.
The ideal 101 Chicken USA franchisee is a motivated entrepreneur with a passion for the food and hospitality industry. They should possess:
A strong business mindset with prior experience in retail, food service, or franchise management preferred but not mandatory.
Financial capability to invest and sustain the business through the initial ramp-up period.
Commitment to maintaining brand standards, quality control, and excellent customer service.
Willingness to engage actively with the community and drive local marketing efforts.
Preference for locations in suburban neighborhoods, shopping centers, or high-traffic urban corridors.
This franchise is well-suited for first-time business owners and experienced operators looking to diversify into a fast-growing segment with a proven system.
Total Investment Required: $350,000 to $600,000 (varies by location and size).
Minimum Initial Investment: Approximately $350,000.
Franchise Fee: $35,000 (one-time).
Infrastructure Cost: Includes kitchen equipment, décor, and signage averaging $150,000.
Marketing Budget: Suggested 3-5% of gross sales for local marketing and advertising.
Working Capital: Recommended $50,000 to cover operational expenses during initial months.
Royalty Fees: 6% of gross sales paid monthly.
Expected ROI: Franchisees can expect a return on investment within 2 to 3 years, depending on location and operational efficiency.
Break-even Time: Typically 12 to 18 months post-opening.
Potential Revenue Streams: In-store sales, takeout, delivery partnerships, catering, and promotional events.
