Established
2012
Franchise Units
17
Minimum Investment
$76,975
Franchise Fee
$49,500
Total Investment Range
$166,650
Home Based
No
Description
ACASA Senior Care is a compassionate, family-owned franchise committed to providing high-quality, non-medical in-home care services to seniors across the United States. Founded by Daniel Wong, a former pharmaceutical executive, and his wife Inna, a registered nurse, ACASA was born out of their personal experience caring for aging loved ones. Frustrated by the lack of quality care options, they established ACASA to deliver personalized, dignified, and professional services to families in need.
Since its inception, ACASA has grown into one of California's largest senior care providers. Recognizing the increasing demand for quality senior care, the company began franchising in 2018 to empower entrepreneurs to make a meaningful impact in their communities. With a proven business model, comprehensive training, and ongoing support, ACASA offers a rewarding opportunity for those passionate about senior care.
Why Invest in this Franchise?
Unique Selling Points (USPs):
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Affordable Investment: ACASA offers one of the most cost-effective franchise opportunities in the senior care industry, with total investments ranging from $76,975 to $166,650.
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Proven Business Model: With over 15 years of experience, ACASA has developed a scalable and replicable system that ensures consistency and quality across all franchise locations.
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Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, staffing, and compliance, ensuring they are well-equipped to succeed.
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Growing Market Demand: The senior population in the U.S. is expanding rapidly, with approximately 10,000 people turning 65 every day, leading to a sustained demand for senior care services.
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Family-Oriented Brand: As a family-owned business, ACASA emphasizes trust, compassion, and personalized care, resonating with clients seeking reliable and heartfelt services.
Background
Established Year: Founded in 2012; began franchising in 2018.
Active Units: Approximately 17+ franchise locations across the USA, with a focus on steady, quality growth.
Founders: Daniel Wong, a former pharmaceutical executive, and Inna Wong, a Registered Nurse.
Brand Journey: The Wongs founded ACASA after their own frustrating experience finding quality care for Daniel's father and grandfather. They built one of California's largest senior care companies before expanding the model nationwide.
Industry Category: Senior Home Care / Non-Medical Health Services.
Market Presence: While headquartered in California, the brand has expanded into several states, providing a proven blueprint for success in diverse US markets.
Support Training
ACASA offers a robust support system to ensure franchisee success:
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Pre-Launch Training: Comprehensive orientation covering business operations, compliance, and service delivery standards.
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Ongoing Operational Support: Continuous assistance in staffing, client acquisition, and day-to-day operations.
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Marketing Support: Access to branded materials, digital marketing strategies, and local advertising campaigns to drive business growth.
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Compliance and Quality Assurance: Guidance on industry regulations and best practices to maintain high standards of care.
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Community Engagement: Strategies to build relationships with local healthcare providers, senior communities, and referral sources.
Ideal Candidate
We are looking for individuals who want to lead with empathy. The ideal candidate is:
A Compassionate Leader: You don't need a medical background, but you must have the heart to serve seniors and the ability to inspire a team of caregivers.
Business-Savvy: Someone with strong organizational skills who understands the value of building referral networks with hospitals, rehab centers, and local community groups.
Community-Oriented: A person who wants to be a "resource" for their neighbors, not just a service provider.
Financial Capability: Candidates should have a minimum liquid capital of $100,000 and a net worth of at least $200,000 to ensure a strong start.
Location Preference: Entrepreneurs looking to own protected territories of approximately 250,000 residents in high-growth suburban or urban areas.
Financial Detail
| Financial Component | Estimated Cost / Details |
| Total Investment Required | $76,975 – $166,650 |
| Minimum Cash/Liquid Required | $100,000 |
| Franchise Fee | $49,500 |
| Royalty Fee | 5% of gross revenue |
| Marketing/Brand Fee | 1% of gross revenue |
| Working Capital | $25,000 – $50,000 (included in total investment) |
| Expected ROI | Varies by market; focus on high-margin placement services |
| Potential Revenue Streams | Companion care, personal care, staffing, and placement |