2012
17
$76,975
$49,500
$166,650
No
ACASA Senior Care is a compassionate, family-owned franchise committed to providing high-quality, non-medical in-home care services to seniors across the United States. Founded by Daniel Wong, a former pharmaceutical executive, and his wife Inna, a registered nurse, ACASA was born out of their personal experience caring for aging loved ones. Frustrated by the lack of quality care options, they established ACASA to deliver personalized, dignified, and professional services to families in need.
Since its inception, ACASA has grown into one of California's largest senior care providers. Recognizing the increasing demand for quality senior care, the company began franchising in 2018 to empower entrepreneurs to make a meaningful impact in their communities. With a proven business model, comprehensive training, and ongoing support, ACASA offers a rewarding opportunity for those passionate about senior care.
Unique Selling Points (USPs):
Affordable Investment: ACASA offers one of the most cost-effective franchise opportunities in the senior care industry, with total investments ranging from $76,975 to $166,650.
Proven Business Model: With over 15 years of experience, ACASA has developed a scalable and replicable system that ensures consistency and quality across all franchise locations.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, staffing, and compliance, ensuring they are well-equipped to succeed.
Growing Market Demand: The senior population in the U.S. is expanding rapidly, with approximately 10,000 people turning 65 every day, leading to a sustained demand for senior care services.
Family-Oriented Brand: As a family-owned business, ACASA emphasizes trust, compassion, and personalized care, resonating with clients seeking reliable and heartfelt services.
Established Year: Founded in 2012; Franchising since 2018
Franchise Units: As of 2025, ACASA operates 17 franchise locations across the United States.
Founders: Daniel Wong (President) and Inna Wong (Registered Nurse)
Company History: ACASA began as a response to the founders' personal challenges in finding quality senior care for their family members. Their mission to provide exceptional care led to the establishment of the company, which has since expanded through franchising to meet the growing need for senior services nationwide.
Ownership: Privately owned by Daniel and Inna Wong
Market Presence: ACASA has a strong presence in California and is expanding across various U.S. states through its franchise network.
Industry Category: Senior Care / Home Health Care
ACASA offers a robust support system to ensure franchisee success:
Pre-Launch Training: Comprehensive orientation covering business operations, compliance, and service delivery standards.
Ongoing Operational Support: Continuous assistance in staffing, client acquisition, and day-to-day operations.
Marketing Support: Access to branded materials, digital marketing strategies, and local advertising campaigns to drive business growth.
Compliance and Quality Assurance: Guidance on industry regulations and best practices to maintain high standards of care.
Community Engagement: Strategies to build relationships with local healthcare providers, senior communities, and referral sources.
The ideal ACASA Senior Care franchisee is someone who combines entrepreneurial drive with a passion for making a difference in the lives of seniors. This franchise is designed for individuals who are motivated not only by business success but also by the opportunity to provide meaningful services to their local community.
Passion for Senior Care:
A deep interest in helping seniors live comfortably, safely, and independently at home.
Genuine empathy, compassion, and commitment to client satisfaction.
Entrepreneurial Spirit:
Self-motivated and proactive in growing a business.
Comfortable with decision-making and problem-solving in a small business environment.
Business & Management Experience:
While prior senior care experience is not mandatory, experience in management, operations, sales, marketing, or healthcare administration is a strong advantage.
Ability to manage staff, clients, and day-to-day operational challenges.
Community-Oriented:
Skilled at building local networks and relationships with healthcare providers, families, and community organizations.
Interested in promoting the brand locally through outreach and community engagement.
Financial Capability:
Must have the financial resources to meet the initial investment requirements, maintain working capital, and sustain operations until the business reaches break-even.
Ability to invest in marketing and growth initiatives for long-term profitability.
Location Preference:
Ideally suited for individuals looking to operate in communities with a growing senior population.
Open to establishing the business in urban, suburban, or semi-urban areas where demand for in-home senior care is high.
Investing in an ACASA Senior Care franchise involves several components, including initial investment, ongoing fees, working capital, and potential revenue streams. Here’s a detailed breakdown:
Range: $76,975 to $166,650
This covers all costs to start and operate the franchise until it reaches profitability, including infrastructure, marketing, and working capital.
Amount: $76,975
This represents the lowest financial threshold to start an ACASA franchise, making it accessible for first-time or budget-conscious entrepreneurs.
Fee: $49,500
Paid upfront to acquire the rights to operate the ACASA brand and access its proprietary systems and support programs.
Range: $75,000 to $100,000
Ensures the franchisee has enough readily available funds to cover initial operations and unexpected expenses.
Range: $125,000 to $200,000
Confirms financial strength to sustain operations and support growth in the initial stages.
Rate: 6% to 8% of gross revenue
Paid ongoing for brand use, operational guidance, and continued franchise support.
Rate: 2% of gross revenue
Allocated to national and local marketing initiatives to generate brand visibility and client leads.
Includes office space, equipment, technology, and staffing required for operational readiness.
Varies depending on location and scale.
Funds set aside to manage day-to-day operations, payroll, and service delivery during the initial months until the franchise becomes self-sustaining.
Franchisees can anticipate a profitable ROI typically within 18–24 months, depending on local demand and operational efficiency.
Usually achieved within 18–24 months, though this varies by market conditions and franchisee performance.
In-Home Personal Care Services: Assistance with daily living activities (bathing, dressing, meal prep).
Supplemental Staffing Services: Supplying trained caregivers to healthcare providers or facilities.
Assisted Living/Residential Placement Services: Helping families locate appropriate senior living options.
