Service Experts HVAC Franchise Growth Across USA Markets

Service Experts Drives National Growth with New HVAC Franchise Strategy
Service Experts is entering a new era of expansion by introducing a franchise model designed to scale its trusted HVAC services across the United States. Backed by nearly three decades of operational success, the company is now opening its platform to local business owners who want to build profitable home service businesses under a nationally recognized brand. Within a short time of launching franchising in 2025, the company established new franchise locations in Tulsa, Oklahoma, and Memphis, Tennessee, signaling strong early demand.

The move into franchising reflects a strategic shift toward partnering with local operators who can deliver high-quality service while benefiting from a centralized system. By combining national brand strength with local ownership, Service Experts is creating a growth model that is both scalable and consistent.

The first franchise location in Tulsa is led by Trey Thomas-Piazza, who transitioned from managing a corporate-owned branch to becoming a franchise owner. In Memphis, the brand partnered with Randy Joyner, an experienced HVAC professional with a long track record of building successful service businesses. These early franchisees highlight the company’s focus on attracting both internal leaders and seasoned industry operators.

Founded in 1996, Service Experts was built on the idea that independent HVAC providers could achieve greater success through collaboration. Today, the company operates more than 75 locations across 31 states and employs over 3,000 people. This established infrastructure provides a strong foundation for franchisees to plug into a system that has been refined over decades.

Subscription-Based HVAC Model Enhances Revenue Stability
A major advantage of the Service Experts franchise model is its focus on recurring revenue through innovative service programs. The Advantage Program allows customers to access HVAC systems through a subscription-style offering, eliminating large upfront costs while providing ongoing service and support.

This approach helps franchise owners create predictable income streams, reducing reliance on seasonal demand. Customers benefit from a seamless experience that includes installation, maintenance, repair coverage, and emergency support, all bundled into one program.

The Maintenance+ Membership further strengthens customer relationships by offering repair guarantees, discounts, and priority service. These programs are designed to increase customer retention while ensuring consistent year-round revenue for franchise operators.

Full-Service Support System for Franchise Owners
Service Experts provides franchisees with comprehensive support across all areas of the business. From initial onboarding to ongoing operations, franchise owners receive structured training, proven systems, and continuous guidance.

Advanced technology platforms allow franchisees to manage scheduling, customer relationships, and performance metrics efficiently. These tools provide real-time insights that help optimize operations and drive profitability.

Marketing support is another key component, with franchisees gaining access to established lead-generation strategies and brand campaigns. In addition, national supplier partnerships enable franchise owners to secure equipment at competitive pricing, improving margins and operational efficiency.

Flexible Entry Points for Entrepreneurs and Operators
The Service Experts franchise program is designed to accommodate a wide range of investors. HVAC professionals can launch or acquire a branded location, while independent business owners can convert their existing operations into a Service Experts franchise to gain scale and recognition. Entrepreneurs with strong leadership skills can also enter the HVAC industry with the support of a proven system.

By aligning national expertise with local execution, Service Experts is building a franchise network focused on long-term growth, operational consistency, and customer satisfaction. The company’s expansion strategy positions it as a compelling opportunity within the rapidly growing home services sector.