2005
40
$150,000
$30,000
$516,000
No
Beyond Juicery + Eatery is a dynamic, health-conscious fast-casual restaurant brand that has redefined the dining experience by offering fresh, made-to-order juices, smoothies, wraps, salads, and sorbet bowls. Founded in 2005 by husband-and-wife duo Mijo Alanis and Pam Vivio in Birmingham, Michigan, the brand quickly gained popularity for its commitment to quality ingredients and exceptional customer service. Recognizing the growing demand for healthier dining options, Beyond Juicery + Eatery began franchising in 2019 and has since expanded its footprint across the United States, establishing a strong presence in Michigan and beyond.
The brand's success is attributed to its innovative menu, modern store designs, and a culture that prioritizes community engagement and customer satisfaction. With a focus on providing a vibrant and welcoming atmosphere, Beyond Juicery + Eatery has become a go-to destination for health-conscious individuals seeking delicious and nutritious meals.
Proven Business Model: Beyond Juicery + Eatery has demonstrated consistent growth and profitability, with average unit volumes (AUVs) reaching approximately $902,000 per year.
Health-Conscious Consumer Trend: As consumers increasingly prioritize health and wellness, the demand for nutritious dining options continues to rise, positioning Beyond Juicery + Eatery to capitalize on this trend.
Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection, store buildout assistance, marketing strategies, and operational guidance, ensuring a smooth and successful business journey.
Flexible Store Formats: The brand offers adaptable store designs suitable for various locations, from urban centers to suburban areas, allowing franchisees to tap into diverse markets.
Community Engagement: Beyond Juicery + Eatery fosters a strong sense of community involvement, encouraging franchisees to build relationships with local customers and contribute to neighborhood development.
Established Year & Founders:
Beyond Juicery + Eatery was founded in 2005 by Mijo Alanis and Pam Vivio, a husband-and-wife team based in Birmingham, Michigan. The founders started the brand with a mission to provide fresh, healthy, and flavorful food and beverages in a fast-casual setting. Their vision was to create a brand that emphasizes nutrition, wellness, and customer experience.
Brand Journey & Company History:
2005–2015: The brand began as a single location in Birmingham, Michigan, quickly gaining a loyal customer base due to its focus on fresh juices, smoothies, wraps, salads, and sorbet bowls. Its dedication to high-quality ingredients and innovative recipes positioned it as a trendsetter in health-focused dining.
2016–2019: The brand saw significant growth in popularity and operational efficiency, refining its store design, menu offerings, and customer service model.
2019: Beyond Juicery + Eatery began franchising, opening the door for entrepreneurs across the USA to join the growing brand. The move to franchising allowed the company to scale while maintaining quality and brand standards.
Franchise Units & Market Presence:
Currently, there are over 40 franchise locations in the United States.
Strong presence in Michigan, with expanding footprints in other states targeting urban and suburban markets.
Positioned in the health-focused fast-casual dining industry, the brand competes alongside juice bars, smoothie shops, and wellness-oriented eateries.
Ownership & Structure:
Privately held company, with ownership retained by the founders.
Maintains centralized operational guidance to ensure consistency across franchise locations.
Industry Category & Market Positioning:
Operates in the fast-casual, health-conscious segment, catering to the growing consumer trend of wellness, nutrition, and lifestyle-focused dining.
Known for innovative menu items, clean and modern store design, and strong community engagement, which have helped it build a trusted brand reputation.
Other Key Information:
The company emphasizes sustainable sourcing and community involvement, aligning with consumer values in health and wellness.
The brand offers adaptable store formats suitable for malls, high streets, and standalone locations, giving franchisees flexibility in location selection.
Beyond Juicery + Eatery offers a robust support and training program to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiations, and store design to ensure optimal location and layout.
Training Program: A comprehensive 100-hour training program, including 30 hours of classroom instruction and 70 hours of on-the-job training, covering operations, staffing, technology, and customer experience.
Marketing Support: Guidance on local and national marketing strategies, social media engagement, and promotional campaigns to drive brand awareness and customer loyalty.
Ongoing Operational Support: Regular operational check-ins, access to performance tools, and updates on menu innovations to keep the business aligned with industry trends.
Technology Integration: Implementation of a Learning Management System (LMS) for flexible training and development, allowing franchisees and their teams to complete parts of their training remotely and at their own pace.
The ideal franchisee for Beyond Juicery + Eatery possesses the following qualities:
Passion for Health and Wellness: A genuine interest in promoting healthy lifestyles and providing nutritious dining options to the community.
Business Acumen: Strong understanding of business operations, including financial management, marketing, and customer service.
Leadership Skills: Ability to lead and motivate a team, ensuring high standards of service and operational efficiency.
Community Engagement: Commitment to building relationships with local customers and contributing to the development of the neighborhood.
Financial Capability: Sufficient capital to meet the investment requirements and sustain operations during the initial growth phase.
Location Preference: Interest in establishing a franchise in urban or suburban areas with a health-conscious demographic.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $361,000 – $516,000 |
| Minimum Cash Requirement | $150,000 |
| Franchise Fee | $30,000 |
| Royalty Fees | 6% of monthly gross sales |
| Marketing Fund Fee | 3% of monthly gross sales |
| Franchise Units | Over 40 locations across the USA |
| Infrastructure / Build-Out Cost | Included within total investment ($200,000 – $300,000 approx., depending on location and size) |
| Working Capital | $50,000 – $75,000 (recommended for first 6 months of operations) |
| Average Unit Volume (AUV) | $902,000 per year |
| Break-Even Time | 2–3 years (depending on location, marketing execution, and operational efficiency) |
| Expected ROI | 20–30% annually (typical for well-managed locations) |
| Potential Revenue Streams | In-store sales, catering, online ordering, delivery services |
| Pre-Opening Support Costs | Part of franchise fee and initial investment |
| Ongoing Support & Training Costs | Included in royalty and marketing fund fees |
