Established
2005
Franchise Units
49
Minimum Investment
$366,191
Franchise Fee
$30,000
Total Investment Range
$497,168
Home Based
No
Description
Beyond Juicery + Eatery is a dynamic, health-conscious fast-casual restaurant brand that has redefined the dining experience by offering fresh, made-to-order juices, smoothies, wraps, salads, and sorbet bowls. Founded in 2005 by husband-and-wife duo Mijo Alanis and Pam Vivio in Birmingham, Michigan, the brand quickly gained popularity for its commitment to quality ingredients and exceptional customer service. Recognizing the growing demand for healthier dining options, Beyond Juicery + Eatery began franchising in 2019 and has since expanded its footprint across the United States, establishing a strong presence in Michigan and beyond.
The brand's success is attributed to its innovative menu, modern store designs, and a culture that prioritizes community engagement and customer satisfaction. With a focus on providing a vibrant and welcoming atmosphere, Beyond Juicery + Eatery has become a go-to destination for health-conscious individuals seeking delicious and nutritious meals.
Why Invest in this Franchise?
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Proven Business Model: Beyond Juicery + Eatery has demonstrated consistent growth and profitability, with average unit volumes (AUVs) reaching approximately $902,000 per year.
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Health-Conscious Consumer Trend: As consumers increasingly prioritize health and wellness, the demand for nutritious dining options continues to rise, positioning Beyond Juicery + Eatery to capitalize on this trend.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection, store buildout assistance, marketing strategies, and operational guidance, ensuring a smooth and successful business journey.
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Flexible Store Formats: The brand offers adaptable store designs suitable for various locations, from urban centers to suburban areas, allowing franchisees to tap into diverse markets.
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Community Engagement: Beyond Juicery + Eatery fosters a strong sense of community involvement, encouraging franchisees to build relationships with local customers and contribute to neighborhood development.
Background
- Founded: 2005
- Franchising Since: 2017
- Founders: Mijo Lushaj and Pam Vivio
- Headquarters: Madison Heights, Michigan
- Active Units: 49
Category: Healthy Fast-Casual / Juice & Smoothie Bar
- International Expansion: No
- Canada Franchises: No
- Business Model: B2B – No
- Exclusive Territory: Yes
The journey began in Birmingham, Michigan, with a simple goal: to provide high-quality, fresh ingredients in a world of processed shortcuts. For the first decade, the founders focused on perfecting the menu and the culture. After proving the model's success in diverse neighborhoods, the brand began franchising in 2017. Today, Beyond Juicery + Eatery is recognized as one of the fastest-growing health brands in the USA, consistently ranking in industry "Top 50" lists for innovation and culture.
Support Training
Beyond Juicery + Eatery offers a robust support and training program to ensure franchisee success:
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Pre-Launch Support: Assistance with site selection, lease negotiations, and store design to ensure optimal location and layout.
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Training Program: A comprehensive 100-hour training program, including 30 hours of classroom instruction and 70 hours of on-the-job training, covering operations, staffing, technology, and customer experience.
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Marketing Support: Guidance on local and national marketing strategies, social media engagement, and promotional campaigns to drive brand awareness and customer loyalty.
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Ongoing Operational Support: Regular operational check-ins, access to performance tools, and updates on menu innovations to keep the business aligned with industry trends.
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Technology Integration: Implementation of a Learning Management System (LMS) for flexible training and development, allowing franchisees and their teams to complete parts of their training remotely and at their own pace.
Ideal Candidate
The ideal franchisee for Beyond Juicery + Eatery possesses the following qualities:
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Passion for Health and Wellness: A genuine interest in promoting healthy lifestyles and providing nutritious dining options to the community.
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Business Acumen: Strong understanding of business operations, including financial management, marketing, and customer service.
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Leadership Skills: Ability to lead and motivate a team, ensuring high standards of service and operational efficiency.
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Community Engagement: Commitment to building relationships with local customers and contributing to the development of the neighborhood.
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Financial Capability: Sufficient capital to meet the investment requirements and sustain operations during the initial growth phase.
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Location Preference: Interest in establishing a franchise in urban or suburban areas with a health-conscious demographic.
Financial Detail
Initial Franchise Fee: $30,000
Initial Investment: $366,191 – $497,168
Net Worth Requirement: $450,000
Cash Requirement: $150,000
Incentives
- Veteran Incentive: 50% off franchise fee
Ongoing Fees
- Royalty Fee: 6%
- Ad Royalty Fee: 3%
Agreement Terms
- Term Length: 10 years
- Renewable: Yes