2014
16
$150,000
$30,000
$500,000
No
Big Dave’s Cheesesteaks is more than just a restaurant—it’s a movement in the American fast-casual dining scene. Known for its authentic Philly-style cheesesteaks with a modern twist, the brand has quickly risen to national fame for its bold flavors, high-quality ingredients, and cultural impact. With media coverage from major outlets and a loyal fan base that spans across the United States, Big Dave’s Cheesesteaks represents not only an incredible food franchise opportunity but also a chance to join a story of resilience, community, and entrepreneurship.
As the demand for comfort food and premium quick-service dining grows, Big Dave’s Cheesesteaks has positioned itself as a leader in the booming sandwich and cheesesteak market. Its strong reputation, innovative menu, and community-first approach make it one of the most promising franchise opportunities for aspiring restaurateurs in the USA.
Proven Success Model – With rapid growth, viral brand recognition, and customer demand, Big Dave’s Cheesesteaks has already proven its scalability and profitability.
High-Quality Menu – Offering authentic Philly-style cheesesteaks, loaded fries, and signature sandwiches made with premium ingredients.
Strong Brand Reputation – Featured by national media outlets and embraced by celebrities, athletes, and food critics.
Growing Industry – The fast-casual dining market in the USA is projected to grow significantly, and cheesesteaks represent a niche with untapped potential nationwide.
Comprehensive Training & Support – Franchisees gain access to extensive pre-opening, marketing, and operational support.
By investing in Big Dave’s Cheesesteaks, you’re not just opening a restaurant—you’re joining a nationally recognized brand with limitless growth opportunities.
Established Year: 2014
Founder: Derrick “Big Dave” Hayes
Headquarters: Atlanta, Georgia, USA
Industry Category: Food & Beverage – Quick Service Restaurants (QSR) / Fast Casual Dining
Franchise Status: Officially launched franchising in November 2023, now expanding nationwide
Big Dave’s Cheesesteaks was born out of passion, legacy, and perseverance. Founder Derrick Hayes, originally from West Philadelphia, created the brand in honor of his late father, “Big Dave”, who inspired him to follow his dreams. What started as a small gas station food counter in 2014 quickly gained traction in Atlanta due to its authentic Philly-style cheesesteaks, bold flavors, and generous portions.
Through dedication, word of mouth, and viral social media buzz, Big Dave’s Cheesesteaks grew from a single counter-service spot into a cultural food phenomenon. By 2019, the brand expanded to standalone restaurants and stadium outlets, and today it has become one of the fastest-growing Black-owned restaurant brands in America.
Big Dave’s Cheesesteaks has been featured by CNN, Forbes, The Atlanta Journal-Constitution, QSR Magazine, and AfroTech. The brand’s visibility skyrocketed further after being endorsed by celebrities, athletes, and influencers, making it a household name in the Southeast.
Currently, Big Dave’s operates:
4 full-service restaurants in Georgia
1 food truck + 3 stands inside Mercedes-Benz Stadium (Atlanta Falcons’ & Atlanta United’s home ground)
New corporate-owned restaurant in Charlotte, North Carolina
Franchise agreements signed for Florida (10 units) and South Carolina (5 units)
The company has also announced 16 new locations under development across Georgia, Florida, and South Carolina.
Big Dave’s Cheesesteaks is 100% founder-led by Derrick Hayes, with strong leadership and advisory teams guiding its expansion. Hayes has been celebrated for his entrepreneurial vision and community impact, including being named among Forbes’ Next 1000 Entrepreneurs and recognized by QSR Magazine as a rising industry leader.
Big Dave’s Cheesesteaks sits within the fast-casual dining industry, which is valued at over $300 billion in the USA and continues to grow as consumers seek premium, affordable, quick-service meals. Unlike traditional sandwich franchises, Big Dave’s focuses on authenticity, quality ingredients, cultural storytelling, and a community-first brand identity, setting it apart from generic competitors.
With deep roots in Philadelphia cheesesteak tradition and a modern, trendy restaurant vibe, Big Dave’s Cheesesteaks has captured both the millennial/Gen Z dining market and loyal fans of authentic cheesesteaks nationwide.
Big Dave’s Cheesesteaks ensures that every franchisee is fully equipped for success by offering comprehensive support and training:
Pre-Launch Support
Site selection assistance and location analysis
Restaurant design, layout, and construction guidance
Vendor and supply chain setup for consistent quality
Operational Training
Hands-on training at flagship stores
Standard operating procedures for kitchen, staff management, and customer service
Technology and POS system training for efficiency
Marketing & Brand Support
Local and national marketing campaigns
Social media strategies and promotional materials
Grand opening launch events to generate community buzz
Ongoing Support
Continuous operational guidance
Menu updates, product innovation, and seasonal promotions
Field support teams and franchise advisory councils
Franchisees are never alone—the Big Dave’s team is invested in their success from day one and beyond.
Big Dave’s Cheesesteaks is looking for passionate entrepreneurs who are ready to take part in a fast-growing brand. The ideal franchisee is:
Entrepreneurial & Driven – Motivated to run a restaurant with energy and dedication.
Food Passionate – Loves serving high-quality food and creating great dining experiences.
Business Background – Prior restaurant or business management experience preferred but not mandatory.
Financial Capability – Ability to invest in setup, operations, and growth.
Community-Oriented – Interested in connecting with the local community, hosting events, and building customer loyalty.
Location Preference – Urban centers, college towns, shopping districts, and high-traffic suburban areas are prime markets for expansion.
| Category | Estimated Range (USD) | Notes |
|---|---|---|
| Total Investment Required | $250,000 – $500,000 | Includes build-out, equipment, inventory, working capital |
| Minimum Liquid Capital | $150,000+ | Recommended for franchise approval |
| Franchise Fee | $30,000 – $40,000 | One-time upfront payment to join the system |
| Royalty Fee | 5% – 6% of gross sales | Paid monthly |
| Marketing/Ad Fund | 2% – 3% of gross sales | Covers local & national campaigns |
| Infrastructure / Build-Out Cost | $120,000 – $250,000 | Depends on size, location, and design |
| Equipment & Inventory | $40,000 – $80,000 | Kitchen setup, refrigeration, signage, and initial stock |
| Working Capital | $20,000 – $50,000 | For payroll, rent, and operations during ramp-up |
| Marketing Budget (Pre-Launch & Grand Opening) | $10,000 – $25,000 | Grand opening promotions, PR, social media, events |
| Expected ROI | 18% – 25% annually | Based on location performance & QSR benchmarks |
| Break-Even Point | 18 – 30 months | Typical for fast-casual franchises |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Stadium/Events, Branded Merchandise | Multi-channel earnings opportunities |
| Current Franchise Units | 15+ signed deals in pipeline (FL, SC, GA) | In addition to corporate-owned stores |
