Established
2013
Franchise Units
15
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$500,000
Home Based
No
Description
Mr. Mac’s is a fast-casual restaurant concept built around one of America’s most loved comfort foods—macaroni and cheese—reimagined with gourmet ingredients, customizable options, and a modern dining experience. At a time when consumers crave indulgent yet familiar meals, Mr. Mac’s stands out by delivering chef-inspired mac & cheese bowls that blend nostalgia with contemporary flavor innovation.
The brand’s menu-driven simplicity, efficient operations, and broad demographic appeal make Mr. Mac’s a compelling franchise opportunity in the U.S. foodservice market. From college towns and urban cores to suburban retail centers, Mr. Mac’s resonates with families, young professionals, and late-night diners alike. Its fast-casual positioning allows franchisees to benefit from strong average ticket values, repeat customers, and scalable growth without the complexity of full-service dining.
For entrepreneurs seeking a differentiated comfort-food franchise with strong branding and operational efficiency, Mr. Mac’s offers a flavorful entry into a high-demand niche.
Why Invest in This Franchise?
-
Universally Loved Comfort Food – Mac & cheese appeals to all age groups, driving consistent, repeat demand.
-
Fast-Casual Business Model – Streamlined operations, quick service, and lower labor complexity compared to full-service restaurants.
-
Customizable Menu Format – Build-your-own bowls encourage add-ons, upgrades, and higher average order values.
-
Strong Brand Personality – Fun, approachable branding that creates emotional connections with customers.
-
Flexible Footprint – Works well in strip centers, college areas, food courts, and urban locations.
-
Growing Consumer Trends – Comfort food and fast-casual dining continue to perform strongly in the U.S. market.
Background
Established Year: 2013
-
Industry Category: Fast-Casual Dining / Comfort Food Restaurants
-
Founders: Entrepreneur-led founding team with a vision to elevate classic mac & cheese
-
Brand Journey & Company History:
Mr. Mac’s began with a simple idea—turn a childhood favorite into a crave-worthy, customizable meal for modern consumers. What started as a single-location concept gained rapid popularity due to its rich cheese blends, premium toppings, and accessible pricing. As demand grew, the brand refined its systems, standardized operations, and expanded through franchising to reach new U.S. markets. -
Franchise Active Units: 15+ locations (mix of franchised and company-owned units)
-
Ownership & Market Presence:
Mr. Mac’s operates across select U.S. states, focusing on high-traffic retail corridors, college towns, and densely populated urban areas. -
Market Positioning in the USA:
The brand occupies a unique niche within fast-casual dining by offering indulgent comfort food as an alternative to burgers, pizza, and sandwich concepts.
Support Training
Mr. Mac’s provides end-to-end franchise support designed to help owners launch and scale successfully.
Pre-Launch Support
-
Site selection guidance and demographic analysis
-
Store layout, kitchen design, and equipment planning
-
Approved vendor sourcing and supply chain setup
-
Structured pre-opening timeline and checklist
Training & Operations
-
Comprehensive hands-on training covering food preparation, quality standards, and kitchen efficiency
-
POS systems, inventory control, and cost management training
-
Staff hiring, scheduling, and performance management guidance
-
Customer service standards and brand culture training
Marketing & Brand Support
-
Grand opening marketing strategy and launch assistance
-
Local store marketing playbooks and promotional campaigns
-
Digital marketing guidance for social media and local search
-
Ongoing brand-level marketing initiatives
Ongoing Franchise Support
-
Dedicated franchise business support team
-
Regular operational check-ins and performance reviews
-
Menu innovation updates and seasonal promotions
-
Continuous training resources and best-practice sharing
Ideal Candidate
The Mr. Mac’s franchise is ideal for driven entrepreneurs and operators who value simplicity, consistency, and strong brand appeal.
Ideal candidates include:
-
First-time franchise owners seeking a proven food concept
-
Multi-unit restaurant operators expanding into fast-casual dining
-
Owner-operators who enjoy hands-on involvement
-
Investor-managers with strong leadership and operational skills
-
Individuals passionate about food, hospitality, and customer experience
Preferred Locations:
-
College towns and mixed-use developments
-
High-traffic retail and strip centers
-
Urban neighborhoods and family-oriented suburbs
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $500,000 |
| Minimum Investment / Liquid Capital | $150,000+ |
| Franchise Fee | $30,000 |
| Build-Out & Infrastructure | $120,000 – $220,000 |
| Equipment & Fixtures | $60,000 – $90,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $30,000 – $50,000 |
| Royalty Fees | 5% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
All figures are estimates and may vary by market and location.