1991
51
$100,000
$49,000
$149,000
No
Caring Senior Service is a leading provider of non-medical in-home care for seniors, dedicated to helping older adults live independently and comfortably in their own homes. Founded in 1991 and franchising since 2002, the company has established a strong presence across the United States, offering a proven business model and comprehensive support system for franchisees.
Growing Market Demand: The aging population in the U.S. is increasing, leading to a higher demand for senior care services.
Proven Business Model: Caring Senior Service offers a turnkey franchise system with a track record of success.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure business success.
Technology Integration: Utilization of proprietary software streamlines operations and enhances service delivery.
Established Year & Founding:
Caring Senior Service was founded in 1991 by Jeff Bevis in San Antonio, Texas. Initially, it started as a local in-home care service focused on providing compassionate, non-medical assistance to seniors who wanted to maintain independence in their own homes. Recognizing the growing need for senior care services across the U.S., the company transitioned into a franchise model in 2002, allowing entrepreneurs nationwide to replicate its successful business system.
Franchise Units & Growth:
As of now, Caring Senior Service operates approximately 51 franchise units across the United States. The brand has steadily expanded over the years, targeting areas with high senior populations while maintaining strict quality standards for services delivered. Its growth strategy emphasizes personalized care, community engagement, and strong franchisee support.
Founders & Ownership:
Jeff Bevis, the founder, envisioned a franchise system where local owners could deliver high-quality, compassionate care while building a profitable business. The company remains privately owned and focused on sustainable growth within the senior care industry.
Brand Journey & Reputation:
Caring Senior Service has built a reputable brand known for its dedication to clients, caregivers, and franchisees. The company differentiates itself through its technology-driven solutions, proprietary management software, and comprehensive caregiver training programs. Over the years, it has earned recognition in the franchise industry for excellence in support and operational guidance.
Market Presence & Industry Category:
Industry Category: Non-medical in-home senior care services.
U.S. Presence: The franchise has operations in most U.S. states, excluding a few like Hawaii, Maryland, New York, North Dakota, Oregon, Rhode Island, South Dakota, and Washington.
Market Positioning: Caring Senior Service positions itself as a trusted, compassionate, and professional provider for seniors and their families, combining personalized care with scalable franchise operations.
Other Information:
The franchise focuses heavily on community integration, ensuring each office builds a strong local presence and trust.
The brand also emphasizes continuous education for franchise owners and caregivers, including certification and professional development through Caring University.
It has been recognized by franchise ranking organizations for growth potential, franchisee satisfaction, and business model replicability.
Caring Senior Service offers comprehensive, structured support to ensure every franchisee succeeds in delivering high-quality senior care while running a profitable business. Their support system is designed to cover every stage—from pre-launch planning to ongoing operations.
Before opening a franchise, owners receive extensive training to prepare them for all aspects of running the business:
52-Hour Virtual Training: Franchisees complete a comprehensive online program covering operations, financial management, HR processes, and marketing strategies.
One-Week In-Person Training: Held at the company’s San Antonio headquarters, this hands-on session provides real-world experience in managing staff, scheduling caregivers, and using the proprietary software.
Operational Guidance: Support is provided in site selection, lease negotiation, office setup, and hiring key staff. This ensures the franchise is well-prepared to start strong in its local market.
Once the franchise is operational, Caring Senior Service continues to guide franchisees:
16-Week Core Development Program: A structured program with weekly conference calls and coaching sessions to guide franchisees through the first few critical months.
Technology & Software Training: Franchisees are trained on proprietary management software that helps schedule caregivers, track clients, manage payroll, and streamline operations.
Recruitment Assistance: Guidance in hiring qualified caregivers and office staff to meet the growing demand for senior care services.
Caring Senior Service helps franchisees attract clients and build local brand awareness:
Initial Marketing Assistance: Includes guidance on local advertising, promotions, and client outreach campaigns to generate early leads.
Cooperative Advertising Programs: Franchisees benefit from shared marketing initiatives, reducing individual costs while increasing brand visibility.
Digital Marketing Tools: Access to social media, email marketing, and local SEO strategies to reach the senior care audience effectively.
Caring Senior Service ensures that franchisees, staff, and caregivers are continually improving their skills:
Caring University: An online learning platform offering training modules, certifications, and resources for franchise owners and staff.
Continuing Education: Regular updates on best practices, industry trends, compliance requirements, and client care standards.
Networking & Peer Support: Franchisees can connect with a network of other franchise owners for mentorship, advice, and experience-sharing.
Reduces business startup risks through step-by-step guidance.
Ensures quality service delivery by training staff and caregivers effectively.
Provides a turnkey system to manage operations, marketing, and client relationships efficiently.
Enhances franchisee confidence and profitability through structured mentorship and ongoing education.
Caring Senior Service seeks franchisees who are passionate about making a difference in the lives of seniors while building a profitable and sustainable business. The ideal candidate possesses a combination of business acumen, community focus, and financial capability.
Franchisees should have a genuine interest in helping seniors maintain independence and quality of life.
Compassion, empathy, and strong interpersonal skills are critical for building trust with clients, families, and caregivers.
A commitment to community service and social impact aligns with the brand’s mission and enhances local reputation.
Ideal candidates may have experience in business operations, management, or entrepreneurship, though prior experience in senior care is helpful but not mandatory.
Ability to manage staff, recruit and train caregivers, and handle day-to-day operations is essential.
Strong organizational, leadership, and problem-solving skills help ensure smooth franchise operations and high-quality client service.
Franchisees should meet the financial requirements set by the company, including:
Minimum liquid capital: ~$100,000
Minimum net worth: ~$250,000
Ability to invest in initial franchise fee, infrastructure, marketing, and working capital.
Prepared to handle operational costs until the franchise reaches break-even and profitability.
Must be self-motivated and goal-oriented, with a desire to grow a successful local business.
Open to learning and applying the franchise system, including operational processes, technology tools, and marketing strategies.
Comfortable with community networking, client outreach, and business development activities.
Franchisees should be willing to operate in areas with a high demand for senior care, often in suburban or urban regions with a growing elderly population.
Ability to build local relationships with families, healthcare providers, and community organizations.
Ethical and responsible: Committed to maintaining high standards of care and compliance with regulations.
Collaborative: Engages with corporate support teams and fellow franchisees to share best practices.
Long-term vision: Interested in growing the business steadily and maintaining a strong reputation in the local market.
| Financial Item | Details / Range |
|---|---|
| Franchise Fee | $49,000 |
| Total Initial Investment | $97,000 – $149,000 |
| Minimum Liquid Capital | $100,000 |
| Minimum Net Worth | $250,000 |
| Royalty Fee | 5% of gross revenue |
| Advertising / Marketing Fee | 2% of monthly sales |
| Working Capital Requirement | $50,124 – $96,066 |
| Infrastructure / Setup Costs | Included in total investment range (office setup, equipment, supplies) |
| Expected ROI | Variable by market, generally achievable within 12–24 months |
| Break-Even Time | Typically 12–24 months depending on territory and operations |
| Potential Revenue Streams | In-home care services including personal assistance, companionship, transportation, and specialized care programs |
| Additional Costs | Hiring and training caregivers, insurance, licensing, technology subscriptions, ongoing local marketing |
