2010
9
$200,000
Inquire
$1,040,000
No
Cheeky Monkeys is a premier family entertainment center specializing in interactive play, educational activities, and unforgettable celebrations for children aged 10 months to 8 years. With a strong presence across multiple U.S. states, including Texas, Cheeky Monkeys offers a dynamic environment where children can play, learn, and celebrate in a safe and stimulating setting.
The brand's commitment to providing high-quality experiences has made it a sought-after anchor tenant in new mall developments, attracting significant foot traffic and establishing a strong brand presence in the market.
Proven Business Model: Cheeky Monkeys has successfully hosted over 5,000 birthday parties, demonstrating a strong demand for its services and a proven track record in the children's entertainment industry.
Established Brand Recognition: The brand's reputation for quality and fun has led to its selection as an anchor tenant in new mall developments, highlighting its strong market presence and consumer trust.
Comprehensive Support: Franchisees receive extensive support, including pre-launch training, operational guidance, marketing assistance, and ongoing support to ensure business success.
Diverse Revenue Streams: Revenue is generated through various channels, including play admissions, birthday party packages, arts and crafts classes, and seasonal camps, providing multiple income sources.
Established Year & Founding:
Cheeky Monkeys was founded in 2010 by Naji Khattar, who currently serves as the Chief Operating Officer. The brand was created with the vision of providing a safe, fun, and educational environment for children aged 10 months to 8 years. Its focus combines physical activity, creativity, and social interaction, filling a growing demand for quality children’s entertainment centers in the United States.
Franchise Units & Market Presence:
As of 2024, Cheeky Monkeys operates 9 locations across the USA, primarily in states such as Texas, Florida, and Georgia, with ambitious plans for expansion into other high-traffic urban and suburban areas. These locations serve as anchor tenants in malls, retail centers, and family-oriented communities, helping to draw consistent foot traffic and build brand recognition.
Brand Journey & Reputation:
Since its inception, Cheeky Monkeys has positioned itself as a premium children’s entertainment franchise, hosting thousands of birthday parties, play sessions, and educational programs. The brand is known for its interactive play structures, arts and crafts activities, themed parties, and safe learning environments. Its reputation has grown steadily, thanks to a focus on quality, safety, and customer satisfaction, making it a preferred choice among parents and caregivers.
Ownership & Corporate Structure:
Cheeky Monkeys is operated by Cheeky Monkeys Franchise Systems LLC, which oversees franchise development, operations, and brand standards. The corporate team provides centralized support for marketing, training, and operational guidance to ensure franchisee success.
Industry Category & Opportunities:
Cheeky Monkeys falls under the Children’s Entertainment and Edutainment industry. This market continues to grow due to increasing parental interest in safe, educational, and engaging experiences for children. The franchise’s multiple revenue streams—including play admissions, birthday parties, educational classes, and seasonal camps—offer franchisees a diverse and resilient business model.
Key Highlights:
Premier indoor playground and educational play centers for kids.
Offers a combination of entertainment, education, and celebrations.
Known for high-quality, safe, and interactive experiences.
Recognized as an anchor tenant in high-traffic malls and shopping centers.
Provides a scalable franchise model with strong brand recognition.
Cheeky Monkeys offers comprehensive support and training to ensure that each franchisee can operate a successful, profitable location. The system is designed to guide franchisees from pre-launch to ongoing operations, covering every critical aspect of the business.
Before opening a location, Cheeky Monkeys provides hands-on guidance to set up the business for success:
Site Selection & Lease Assistance: Help in selecting high-traffic locations such as malls or family-oriented communities, and negotiation support for favorable lease terms.
Design & Layout Consultation: Advice on the ideal floor plan for safety, play zones, and party areas to optimize customer experience and maximize revenue.
Permitting & Licensing Guidance: Assistance with understanding local regulations, safety codes, and licensing requirements.
Construction & Setup Support: Coordination with approved contractors, play structure suppliers, and interior designers to ensure quality and consistency.
Cheeky Monkeys ensures franchisees are fully prepared to run the business efficiently:
Management Training: How to manage staff, schedule shifts, and maintain operational efficiency.
Customer Service Training: Techniques for providing an exceptional experience for children and parents, maintaining the brand reputation.
Safety Protocols: Comprehensive guidance on playground safety, first-aid procedures, and emergency readiness.
Daily Operations: Instruction on ticketing systems, birthday party management, class scheduling, and retail operations.
Cheeky Monkeys helps franchisees attract and retain customers through a robust marketing strategy:
Marketing Materials: Access to professionally designed flyers, social media templates, and in-store signage.
Digital Marketing Assistance: Guidance on social media campaigns, local SEO, and online advertising to boost local visibility.
Promotional Strategies: Support in planning events, seasonal campaigns, and special promotions to increase foot traffic and party bookings.
Curriculum Guidance: For educational play programs, franchisees receive lesson plans and activity guides suitable for various age groups.
Staff Training for Programs: Coaching staff to lead arts, crafts, and educational activities, ensuring engaging and safe experiences for children.
Even after the location opens, Cheeky Monkeys provides continuous support to help franchisees grow:
Operational Assistance: Regular check-ins, audits, and performance reviews to ensure compliance with brand standards.
Business Growth Strategies: Advice on upselling party packages, classes, memberships, and retail items to maximize revenue.
Network Access: Opportunities to connect with other franchisees to share best practices and learn from successful locations.
Continuous Updates: Regular updates on industry trends, new programs, and marketing innovations to keep the business competitive.
Summary:
Cheeky Monkeys ensures that franchisees are not just opening a business—they are joining a well-supported network with tools, training, and guidance to achieve long-term success. From site selection to ongoing operations, every stage is supported by experts in children’s entertainment and franchising.
Cheeky Monkeys is looking for franchisees who are passionate about children’s education and entertainment, have strong business acumen, and are ready to commit the resources and energy necessary to run a successful franchise. The ideal franchisee profile includes:
Individuals with a passion for children’s development, learning, and fun.
Franchisees who are community-focused and eager to create memorable experiences for families.
Motivated self-starters who can lead a team, manage day-to-day operations, and drive business growth.
Prior experience in management, retail, hospitality, education, or service-oriented industries is advantageous.
Ability to handle operations, staff management, marketing initiatives, and customer service effectively.
Strong organizational, leadership, and problem-solving skills to maintain a smooth-running franchise.
Access to sufficient liquid capital and net worth to meet the franchise’s minimum investment requirements.
Prepared to handle operational costs, marketing budgets, and working capital until the business reaches breakeven.
Comfortable managing multiple revenue streams, such as admissions, birthday parties, educational programs, and retail sales.
Interested in establishing the franchise in high-traffic areas such as malls, shopping centers, or family-oriented communities.
Ability to identify growth opportunities in regions with strong demand for children’s entertainment and edutainment.
Ready to follow the proven Cheeky Monkeys system, including brand standards, operational procedures, and marketing protocols.
Dedicated to providing exceptional customer experiences, maintaining safety standards, and fostering a positive brand reputation.
Interested in long-term growth, including the possibility of operating multiple locations.
The ideal Cheeky Monkeys franchisee is a passionate, business-savvy, family-oriented entrepreneur who can combine operational excellence with a love for creating enriching, fun experiences for children. Franchisees should have the financial capacity, leadership skills, and commitment to successfully launch and grow a thriving Cheeky Monkeys location in their community.
| Category | Details / Range | Notes |
|---|---|---|
| Total Investment Required | $693,550 – $1,040,000 | Includes build-out, equipment, signage, and initial operating costs |
| Minimum Liquid Capital | $200,000 – $250,000 | Funds readily available for investment and operational cash flow |
| Franchise Fee | Not specified | Initial fee for brand rights and system access |
| Royalty Fee | 6% of gross sales | Ongoing fee for brand support and operational assistance |
| Advertising / Marketing Fee | 1% of gross sales | National and regional marketing support contribution |
| Franchise Units (Existing) | 9 locations | As of 2024 in states such as Texas, Florida, Georgia |
| Infrastructure / Build-out Costs | Approx. $400,000 – $600,000 | Includes play equipment, furniture, signage, and interior design |
| Working Capital | $50,000 – $100,000 | Cash reserve for initial months of operation |
| Expected ROI | Not specified | Dependent on location, foot traffic, and revenue management |
| Break-even Time | Not specified | Usually 12–24 months depending on market and business execution |
| Revenue Streams | - Play admissions - Birthday party packages - Educational classes - Seasonal camps - Retail sales (merchandise, snacks) | Diverse income sources to maximize profitability |
Notes:
Costs may vary depending on location size, lease terms, and local market conditions.
Franchisees receive full training, marketing, and operational support, which is included in the overall investment.
Cheeky Monkeys offers scalable revenue opportunities, including expansion into multiple locations or additional programs.
