1994
19
$500,000
$50,000
$1,500,000
No
Cheer Athletics is one of the largest and most prestigious all-star cheerleading programs in the United States, widely recognized for producing world-class athletes, national champions, and a strong community of passionate cheerleaders. With its reputation for excellence, innovation, and professionalism, Cheer Athletics has become a household name in the cheerleading and youth sports industry.
The franchise combines athletic training, mentorship, community-building, and business success in a proven business model that allows entrepreneurs to own and operate a cheerleading training center under the trusted Cheer Athletics brand. With the increasing popularity of competitive cheerleading and youth athletics across the U.S., this franchise stands as a premier opportunity for investors to build a business that is both profitable and purpose-driven.
Cheer Athletics not only develops elite athletes but also emphasizes teamwork, leadership, and personal growth, making it an ideal franchise for those who want to impact lives while building a sustainable business in the booming youth sports market.
Prestigious Brand Name – Cheer Athletics is globally recognized in the cheerleading and sports training industry.
Growing Industry – Youth sports and cheerleading continue to grow, with increasing demand for professional coaching and facilities.
Proven Business Model – Established systems, training programs, and operational support ensure franchise success.
Community Impact – Beyond profits, franchisees get to inspire, train, and mentor young athletes.
Multiple Revenue Streams – Classes, competitions, camps, merchandise, private training, and events drive sustainable profitability.
Cheer Athletics is one of the most recognized and decorated cheerleading organizations in the world. It was founded in 1994 in Plano, Texas, by Jody Melton, Angela Rogers, and Brad Habermel, with a vision to create a safe, competitive, and empowering environment where young athletes could train, grow, and excel in the sport of cheerleading.
What started as a small program with a handful of athletes has since grown into a national powerhouse with 19 locations across the USA. Cheer Athletics has produced multiple World Champions and National Title holders, cementing its reputation as a leader in all-star cheer.
The organization has always emphasized athleticism, teamwork, and personal growth, focusing not just on winning but on building character and leadership skills in its athletes. This unique combination of competitive success and life-skill development has helped Cheer Athletics build a strong community presence and a loyal following among athletes, parents, and schools.
1994 – Cheer Athletics founded in Plano, TX.
1990s – 2000s – Rapid growth in Texas and recognition as a competitive cheerleading leader.
2010s – Expansion into multiple U.S. states, broadening the reach of its training programs.
2020s – Cheer Athletics operates 19 gyms nationwide, serving thousands of athletes and becoming one of the largest cheerleading organizations globally.
Cheer Athletics remains privately owned and operated, with individual gyms run by passionate owners under the Cheer Athletics franchise model. The founders and leadership team continue to oversee the brand’s mission, ensuring consistency in training standards and community values.
Currently operating 19 gyms across multiple states, with a strong concentration in Texas and an expanding footprint in other major U.S. markets.
Recognized as one of the most awarded cheerleading programs in the country.
Holds a powerful brand presence in the youth sports and cheerleading industry, which is a billion-dollar market in the USA.
Cheer Athletics falls under the Youth Sports, Fitness, and Cheerleading Training industry, a fast-growing segment fueled by rising demand for extracurricular sports, athletic training, and competitive activities for children and teenagers.
Cheer Athletics offers extensive support to its franchisees to ensure long-term success:
Pre-Launch Support
Guidance in site selection and gym layout.
Assistance in securing financing options and equipment procurement.
Comprehensive business plan development.
Initial Training
In-depth training for owners, coaches, and management staff.
Safety, performance, and operational training to maintain Cheer Athletics’ high standards.
Marketing and branding strategies for local promotions.
Operational Support
Standard operating procedures for class scheduling, staffing, and customer service.
Access to Cheer Athletics’ proprietary training methods and curriculum.
Marketing Support
Digital marketing campaigns and social media support.
Brand guidelines, promotional materials, and seasonal campaigns.
Assistance with local events, sponsorships, and competition marketing.
Ongoing Support
Continuous training and workshops for coaches and staff.
Updates on industry trends, safety protocols, and new training techniques.
Dedicated franchise support team for operational and financial guidance.
The Cheer Athletics franchise is best suited for:
Passionate Entrepreneurs – Those with a love for sports, youth development, and cheerleading.
Business-Minded Individuals – Professionals with management, leadership, or sports industry experience.
Community Leaders – People who want to make a meaningful impact in their local communities.
Investment Capability – Investors with the financial capacity to manage initial setup, operations, and growth.
Location Preference – Ideal for suburban and metropolitan areas with a strong school sports presence and youth athletic culture.
Franchisees should have a passion for empowering young athletes, strong organizational skills, and a commitment to maintaining Cheer Athletics’ reputation for excellence.
| Financial Item | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $750,000 – $1,500,000 |
| Minimum Investment | $500,000 |
| Franchise Fee | $50,000 – $75,000 |
| Franchise Units (Current) | 19 |
| Infrastructure / Facility Cost | $400,000 – $800,000 |
| Marketing Budget (Pre-launch & Annual) | $25,000 – $50,000 |
| Working Capital | $50,000 – $150,000 |
| Royalty Fees | 6% – 8% of gross sales |
| Expected ROI | 20% – 30% annually |
| Break-Even Time | 2 – 3 years |
| Potential Revenue Streams | Membership fees, class fees, private coaching, competitions, camps & clinics, merchandise sales, special events |
