2011
10
$56,100
$25,000
$129,200
No
City2Shore Real Estate is a dynamic and rapidly expanding real estate franchise that empowers brokers to transition from top-performing agents to successful business owners. Founded in 2011 and franchising since 2016, City2Shore offers a comprehensive platform combining cutting-edge technology, personalized support, and a strong community focus. With a commitment to redefining the real estate landscape, City2Shore provides brokers with the tools and resources needed to build lasting relationships, foster growth, and deliver exceptional experiences to clients nationwide.
Proven Business Model: City2Shore's franchise model is designed to maximize sales efficiency, allowing brokers to focus on growing their business.
Comprehensive Training: The C2S Academy offers a world-class training system, including the C2SJumpStart program, to develop real estate agents, brokers, and teams.
Ongoing Support: Franchisees receive continuous support in areas such as marketing, operations, and business development.
Innovative Technology: Access to proprietary software and tools streamlines operations and enhances client service.
Community-Centric Approach: City2Shore fosters a culture of integrity, hard work, and care for clients and communities.
Established Year:
City2Shore Real Estate was founded in 2011. The company started as a small real estate brokerage with a mission to empower agents and provide exceptional client service. Its focus has always been on fostering a community of highly trained, motivated real estate professionals.
Franchise Units:
City2Shore began franchising in 2016. As of 2024, it has approximately 10 franchise units across the United States. Each franchise is strategically located to maximize market reach and impact.
Founders:
The company was founded by Steve and Shelley Frody, who envisioned a brokerage model that combines innovation, technology, and personalized agent support to create successful, sustainable businesses.
Brand Journey & Company History:
2011: Company founded as a real estate brokerage in the U.S., emphasizing integrity, personalized service, and agent development.
2016: Transitioned to a franchise model to expand its presence and empower other real estate professionals to own and operate their businesses.
2016–2024: Focused on growth through franchising, developing proprietary training programs (C2S Academy), marketing support systems, and technology solutions.
Today: City2Shore is recognized as an innovative, agent-first franchise that equips its franchisees with tools, training, and mentorship to thrive in the competitive U.S. real estate market.
Ownership:
City2Shore Real Estate is privately owned by the Frody family, maintaining a consistent leadership vision and control over brand standards.
Market Presence:
While the franchise units are limited, City2Shore has a strong presence in multiple U.S. states, particularly in regions where real estate markets are highly competitive. Its growth strategy emphasizes quality over quantity, ensuring each franchise thrives with proper support and training.
Industry Category:
City2Shore falls under real estate franchising, focusing on residential and commercial property transactions, agent development, and comprehensive brokerage services.
Other Information:
Known for its agent empowerment approach, City2Shore emphasizes professional growth, technology integration, and community engagement.
Proprietary training programs like C2SJumpStart ensure franchisees have a strong foundation in operations, marketing, and sales.
The brand is committed to long-term relationships with clients and franchisees, making it an attractive option for investors seeking sustainable growth.
City2Shore offers a robust support and training system to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and office setup.
Operational Training: Comprehensive onboarding covering business operations, compliance, and best practices.
Marketing Support: Access to branded materials, digital marketing tools, and lead generation strategies.
C2S Academy: A proprietary training platform offering courses like C2SJumpStart, focusing on agent development, prospecting, and marketing.
Ongoing Mentorship: Regular coaching sessions and performance reviews to ensure continuous growth.
Technology Tools: Proprietary software systems for CRM, transaction management, and analytics.
Community Engagement: Programs to integrate franchisees into local communities and build brand recognition.
City2Shore Real Estate seeks franchisees who are not only financially capable but also have the vision, drive, and mindset to build a successful real estate business under a proven system. The ideal profile focuses on a combination of professional experience, personal traits, and market orientation.
1. Professional Background:
Experienced real estate professionals, including licensed brokers, top-performing agents, or team leaders.
Individuals with a history of sales success, client management, and team leadership.
Entrepreneurs with a business management or leadership background can also thrive, even if they are newer to real estate, provided they are willing to undergo the C2S Academy training.
2. Passion & Motivation:
A strong drive to build and grow a successful business rather than just maintain a personal practice.
Passionate about serving clients, mentoring agents, and making a difference in their local communities.
Motivated to implement innovative systems, adopt technology, and continuously improve operations.
3. Investment Capability:
Ability to meet the financial requirements for franchise acquisition, including franchise fees, infrastructure costs, working capital, and marketing budgets.
Willingness to invest time, energy, and resources to grow the franchise into a profitable venture.
Understanding that long-term success requires both financial and personal commitment.
4. Entrepreneurial Mindset:
Self-starters who are independent yet open to mentorship and collaboration with the franchisor.
Comfortable making strategic decisions for the business and driving growth through local marketing and operational excellence.
Resilient and adaptable to the challenges of the competitive U.S. real estate market.
5. Location & Market Focus:
Interest in operating in regions with strong real estate demand and opportunities for expansion.
Preference for areas where the franchise can dominate the market by leveraging the City2Shore brand and systems.
6. Leadership & Team Building:
Able to recruit, train, and motivate agents under their franchise umbrella.
Focused on creating a collaborative and high-performing culture aligned with City2Shore’s values.
7. Values & Cultural Fit:
Alignment with City2Shore’s community-focused, integrity-driven, and client-first philosophy.
Committed to upholding brand standards and delivering consistent, high-quality service.
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $56,100 – $129,200 |
| Minimum Investment | $56,100 |
| Franchise Fee | $25,000 |
| Infrastructure / Setup Cost | Varies depending on office location, size, and local real estate market conditions |
| Marketing Budget | Included in ongoing support package; recommended allocation depends on market size |
| Working Capital | Part of total investment; ensures smooth operations during initial months |
| Royalty Fees | 6% of gross revenue, capped at $3,000 per month |
| Expected ROI | Varies based on market performance, agent recruitment, and local operations; profitable within 1–2 years |
| Break-even Time | Typically 6 months – 2 years depending on market and franchisee effort |
| Potential Revenue Streams | - Residential property sales commissions - Commercial property transactions - Agent recruitment and training fees - Ancillary services such as property management or referral programs |
