1986
315
$1,911,574
$57,750
$9,845,024
No
Country Inn & Suites by Radisson is a distinguished upper midscale hotel brand renowned for its warm hospitality, inviting ambiance, and commitment to guest satisfaction. With over 315 locations in operation and under development across the United States, the brand has established a strong presence in the hospitality industry.
Franchising with Country Inn & Suites by Radisson offers entrepreneurs the opportunity to align with a reputable brand backed by the resources and support of Radisson Hotel Group and Choice Hotels International. This partnership provides franchisees with a proven business model, comprehensive training, and marketing support to ensure success in the competitive hotel industry.
Established Brand Recognition: Benefit from the strong brand equity of Country Inn & Suites by Radisson, known for its consistent quality and guest satisfaction.
Comprehensive Support: Receive extensive pre-opening and ongoing support, including training, marketing, and operational assistance.
Proven Business Model: Leverage a tested business model with a focus on guest experience and operational efficiency.
Strategic Location Opportunities: Access to prime locations across the U.S., catering to both leisure and business travelers.
Established Year: 1986
Country Inn & Suites was founded in 1986 as a response to the growing demand for comfortable, affordable, and consistent lodging options for both business and leisure travelers.
Founders and Ownership:
Originally developed by Carlson Companies, the brand became part of Radisson Hotel Group, a globally recognized hotel management and franchising organization. In the Americas, Country Inn & Suites operates in partnership with Choice Hotels International, further strengthening its franchising and market reach.
Franchise Units:
The brand currently has over 315 locations in operation and under development across the United States. These hotels are strategically located in high-traffic areas, including near airports, business districts, and tourist destinations, catering to both leisure and business travelers.
Brand Journey and Reputation:
Country Inn & Suites has built a reputation for providing warm, welcoming hospitality and a consistent guest experience. Its properties are designed to combine comfort, modern amenities, and value-driven services. Over the years, the brand has expanded steadily, focusing on midscale and upper-midscale segments, earning trust among both travelers and investors.
Market Presence in the USA:
The brand holds a strong presence in the U.S. hotel market, known for reliability and quality. Its growth strategy emphasizes franchising, allowing local entrepreneurs to leverage the brand’s recognition and operational systems while catering to regional market demands.
Industry Category:
Country Inn & Suites belongs to the hospitality and lodging industry, specifically the upper midscale hotel segment, which targets travelers looking for comfort, amenities, and value.
Other Notable Information:
The brand emphasizes a guest-first philosophy, aiming to provide a “home-away-from-home” experience.
Many properties feature breakfast services, fitness centers, meeting rooms, and modern business facilities.
The brand’s integration with Radisson Rewards enhances loyalty and repeat business, increasing revenue potential for franchisees.
Franchising with Country Inn & Suites by Radisson comes with a comprehensive support system designed to ensure the success of each franchisee. The support covers all phases: pre-launch, operational, marketing, academic, and ongoing assistance.
Before opening, franchisees receive guidance to set up their hotel according to brand standards:
Site Selection Assistance: Experts help identify prime locations with strong potential for occupancy and revenue.
Design & Construction Guidance: Detailed architectural and interior design standards ensure that the property reflects the brand’s image and operational efficiency.
Permitting and Licensing: Assistance in navigating local regulations, zoning, and legal requirements.
Procurement Support: Help sourcing equipment, furniture, fixtures, and technology systems that meet brand standards.
Franchisees and their management teams undergo in-depth training programs covering all aspects of hotel operations:
Hotel Management: Training on front desk operations, housekeeping, maintenance, and guest services.
Staff Training Programs: Tools and resources to hire, train, and retain high-performing staff.
Revenue & Financial Management: Guidance on budgeting, forecasting, and managing operating costs effectively.
Quality Assurance: Regular audits and brand compliance checks to maintain consistent guest experiences.
Country Inn & Suites provides robust marketing support to help franchisees drive bookings and brand recognition:
National & Local Marketing Campaigns: Advertising through digital, print, and social media channels.
Radisson Rewards Integration: Access to the loyalty program helps attract repeat customers and corporate clients.
Sales Strategies: Support for corporate partnerships, event bookings, and group reservations.
Promotional Materials: Templates for local advertising, website content, and social media campaigns.
Continuous learning ensures franchisees remain updated with industry trends and best practices:
Radisson Academy Certifications: Online and in-person training for hotel staff and management.
Choice University Modules: Courses covering hotel operations, marketing, and revenue management.
Workshops & Webinars: Regular sessions on hospitality trends, technology updates, and operational efficiency.
After launch, franchisees continue to receive support to maximize profitability and guest satisfaction:
Dedicated Franchise Support Teams: Operational consultants provide on-site or remote guidance.
Revenue Management Tools: Access to tools like ChoiceMAX for dynamic pricing and distribution management.
Performance Analytics: Regular reports on occupancy, revenue per available room (RevPAR), and guest feedback.
Problem-Solving & Consultation: Assistance with staffing challenges, guest complaints, or operational issues.
The combination of pre-launch guidance, operational training, marketing support, and ongoing consulting ensures that franchisees have the resources and knowledge to successfully operate a Country Inn & Suites by Radisson hotel. This structured support system minimizes risk, accelerates growth, and helps maintain the brand’s high standards across all locations.
Franchisees who thrive with Country Inn & Suites by Radisson typically share certain qualities, experience, and resources. The brand is looking for investors who are not just financially capable but also passionate about hospitality and delivering excellent guest experiences.
Experience: While prior hospitality experience is beneficial, it is not mandatory. Strong business management skills, leadership experience, or experience running service-oriented businesses is highly valued.
Financial Capability: Ability to meet the initial investment requirements (ranging from approximately $1.9 million to $9.8 million depending on property size and location) and manage ongoing operational expenses.
Decision-Making Skills: Franchisees should be capable of making strategic operational, staffing, and marketing decisions to drive profitability.
Guest-Focused: Commitment to providing exceptional guest experiences and maintaining the high service standards of the brand.
Leadership in Service Culture: Ability to lead a team in delivering warm, personalized hospitality consistently.
Commitment to Brand Values: Enthusiasm for upholding the brand’s reputation for comfort, reliability, and service excellence.
Hands-On Management: Ideal franchisees are willing to be actively involved in hotel operations, at least during the launch phase, to ensure smooth functioning and staff training.
Team Management: Strong leadership to recruit, train, and retain skilled staff while fostering a positive workplace culture.
Growth-Oriented: Desire to grow the business and explore expansion opportunities, possibly managing multiple properties in the future.
Problem-Solving: Ability to adapt to challenges such as seasonal fluctuations, staffing issues, and operational hurdles.
Strategic Locations: Interest in operating hotels in high-demand areas such as airports, highways, business districts, and tourist destinations.
Local Market Knowledge: Understanding of local customer demographics and tourism/business trends is an advantage.
Long-Term Investment: Franchisees should view the franchise as a long-term business opportunity rather than a short-term venture.
Brand Advocacy: Willingness to promote and represent Country Inn & Suites by Radisson in the community.
The ideal franchisee is a motivated, financially capable entrepreneur with a passion for hospitality, strong leadership and management skills, and a commitment to delivering a superior guest experience. By aligning with the brand’s standards and leveraging the support system provided, the franchisee can build a profitable and sustainable business in the upper midscale hotel sector.
| Financial Aspect | Details / Range |
|---|---|
| Total Investment Required | $1,911,574 – $9,845,024 (varies by hotel size, location, and construction costs) |
| Franchise Fee | $57,750 – $62,500 |
| Royalty Fees | ~5% of gross room revenue |
| Advertising / Marketing Fees | ~2.5% of gross room revenue |
| Infrastructure / Build-Out Cost | Varies depending on property size, location, and construction requirements |
| Working Capital | $200,000 – $500,000 |
| Expected ROI | Varies by location and operational efficiency; generally positive within 3–5 years |
| Break-Even Time | Typically 3 – 5 years |
| Revenue Streams | Room rentals, food & beverage services, event hosting, ancillary services |
| Franchise Units (U.S.) | Over 315 locations in operation and under development |
Costs can vary significantly based on location, property type, and market conditions.
ROI and break-even time depend on occupancy rates, revenue management, and operational efficiency.
The franchise fee gives access to brand recognition, training, marketing, and operational support.
