1979
55
$138,600
$27,000
$187,200
No
Dash In Food Stores is redefining the convenience store experience by blending quality food, fuel, and community engagement. Established in 1979 in Laurel, Maryland, Dash In has grown into a trusted brand with over 55 locations across Maryland, Virginia, and Delaware.
Unlike traditional convenience stores, Dash In offers a fresh, made-to-order menu featuring items like crispy fried chicken, hearty sandwiches, and gourmet coffee. Their commitment to quality and customer satisfaction has earned them a loyal customer base and numerous industry accolades.
As part of the Wills Group, Dash In is poised for significant expansion, with plans to triple its store count by 2030, including entry into the Carolinas. This growth presents a unique opportunity for entrepreneurs to invest in a brand with a proven track record and a clear vision for the future.
Investing in a Dash In franchise offers several compelling advantages:
Proven Business Model: With over four decades of operational excellence, Dash In has refined its systems to ensure efficiency and profitability.
Comprehensive Training & Support: Franchisees receive extensive training in operations, marketing, and customer service, along with ongoing support to ensure sustained success.
Multiple Revenue Streams: Beyond fuel and convenience items, Dash In's foodservice offerings provide additional revenue opportunities.
Community-Centric Brand: Dash In's emphasis on local engagement fosters strong customer loyalty and brand recognition.
Strategic Expansion Plans: The company's aggressive growth strategy indicates a commitment to long-term success and market presence.
Dash In Food Stores was founded in 1979 in Laurel, Maryland, with a mission to serve local communities by offering everyday convenience items and high-quality, freshly made food such as fried chicken, pizza, and sandwiches.Over the years, Dash In has evolved from a single location into a prominent convenience store brand in the Mid-Atlantic region.
Dash In is a subsidiary of The Wills Group, a privately held company based in Southern Maryland. The Wills Group also owns other brands like Splash In car washes and SMO Energy.
As of 2023, Dash In operates over 55 locations across Maryland, Virginia, and Delaware. The company plans to expand into the Carolinas by 2025, aiming to triple its store count by 2030.
Dash In began franchising in 2005, opening its first franchise store in Chantilly, Virginia. The company has since expanded its franchise network, co-locating with its sister brand, Splash In car washes, to offer a comprehensive service experience.
Dash In has been recognized for its innovative approach to convenience retailing, including the development of its next-generation store formats featuring made-to-order food options and enhanced customer experiences.
Dash In Food Stores offers a comprehensive support and training program to ensure franchisees are well-prepared for success. This program encompasses various stages, from pre-launch to ongoing operations, providing franchisees with the tools and knowledge needed to thrive in the convenience retail industry.
Before opening a Dash In franchise, franchisees undergo an extensive training program that covers:
Store Operations: Understanding day-to-day management, inventory control, and customer service protocols.
Foodservice Preparation: Training in the preparation of Dash In’s signature fresh food offerings, ensuring consistency and quality.
Technology Systems: Familiarization with point-of-sale (POS) systems and other technological tools used in store operations.
Compliance and Safety: Education on health, safety, and regulatory requirements pertinent to convenience store operations.
This training is conducted at one of Dash In’s high-performing locations, providing hands-on experience in a real-world setting.
Once the franchise is operational, Dash In continues to provide support in several key areas:
Ongoing Training: Regular updates and training sessions to keep franchisees and their staff informed about new products, services, and operational procedures.
Marketing Assistance: Access to marketing materials and campaigns designed to drive traffic and sales, tailored to the local market.
Supply Chain Management: Support in sourcing quality products and managing supplier relationships to ensure consistent product availability.
Operational Audits: Periodic evaluations to assess store performance and identify areas for improvement.
This ongoing support ensures that franchisees can maintain high standards and adapt to changing market conditions.
Dash In provides franchisees with:
Brand Guidelines: Clear directives on brand usage to maintain consistency across all locations.
Promotional Campaigns: Access to corporate-led marketing initiatives and local promotional strategies.
Digital Tools: Support in leveraging digital platforms for marketing and customer engagement.
These resources help franchisees effectively promote their stores and attract customers.
Dash In seeks franchisees who are:
Entrepreneurial: Motivated individuals with a passion for business ownership.
Customer-Focused: Those who prioritize excellent customer service and community engagement.
Financially Prepared: Individuals with the financial capacity to invest in and sustain the business.
The training and support program is designed to empower these individuals, providing them with the skills and knowledge needed to succeed.
Dash In seeks franchisees who are committed to operating a successful, community-focused convenience store and foodservice business. The ideal candidate embodies a mix of entrepreneurial spirit, operational capability, and a passion for customer service.
Entrepreneurial Drive:
Candidates should have a strong desire to own and manage a business, taking initiative to grow their store and brand presence.
Business & Operational Acumen:
Experience in retail, foodservice, or related industries is highly advantageous. Familiarity with managing inventory, staff, and daily operations will help in running a profitable Dash In store.
Customer-Centric Mindset:
Franchisees must prioritize excellent customer service and community engagement, creating a welcoming and high-quality experience for every visitor.
Financial Capability:
The ideal franchisee should have the financial resources to cover the initial investment, working capital, and ongoing operational needs. Responsible financial management is essential for success.
Location & Market Insight:
Preference is given to individuals who are motivated to operate in the Mid-Atlantic region (Maryland, Virginia, Delaware) with potential for expansion into the Carolinas. Understanding local market dynamics is a plus.
Commitment to Brand Standards:
Willingness to adhere to Dash In’s operational guidelines, quality standards, and branding policies.
Community Engagement:
Enthusiasm for building relationships within the local community, enhancing the store’s reputation and customer loyalty.
Team Leadership Skills:
Ability to manage, motivate, and train staff effectively, ensuring smooth store operations.
Long-Term Vision:
Interested in growing their Dash In business over time and potentially opening multiple locations as part of the brand’s expansion plans.
| Category | Details |
|---|---|
| Total Investment Required | $138,600 – $187,200 |
| Franchise Fee | $27,000 |
| Minimum Cash Investment | $27,000 |
| Royalty Fee | 5.5% of monthly sales |
| Marketing Fee | ~1% of monthly sales |
| Infrastructure / Build-Out Costs | Varies by location; includes leasehold improvements, equipment, and signage |
| Working Capital | Sufficient funds to cover initial operating expenses, staff, inventory, and other operational costs |
| Break-Even Time | Typically 2–3 years, depending on location and management |
| Expected ROI | Varies by location; experienced operators may achieve positive returns within 3–5 years |
| Potential Revenue Streams | Fuel sales, convenience items, made-to-order foodservice, car wash (if co-located with Splash In), and in-store promotions |
| Franchise Units Currently | 55+ locations across Maryland, Virginia, and Delaware |
| Financing Options | May be available through approved lenders; franchisees encouraged to have strong personal or business credit |
