2012
10
$180,000
$30,000
$350,000
No
Electric Hero Sandwich Shop is redefining the fast-casual dining experience with its bold flavors, handcrafted sandwiches, and community-first culture. Known for its creative approach to gourmet sandwiches, this brand brings together fresh ingredients, locally inspired recipes, and a high-energy dining experience that keeps customers coming back. Built on a mission to deliver quality meals with a heroic twist, Electric Hero has become a popular destination for sandwich lovers who crave something more than the usual sub shop offerings.
From premium meats and cheeses to house-made sauces and signature combinations, Electric Hero Sandwich Shop focuses on flavor innovation and operational efficiency. The franchise is designed for today’s dynamic foodservice landscape—offering dine-in, takeout, catering, and delivery options to meet consumer demand for flexibility and convenience. With growing popularity across multiple states, the brand is poised for rapid expansion throughout the United States.
As a franchise opportunity, Electric Hero offers a unique blend of proven systems, creative branding, and strong community engagement—making it an ideal venture for entrepreneurs passionate about great food, exceptional service, and building a recognized local brand.
Investing in the Electric Hero Sandwich Shop franchise means joining a business that combines innovation, authenticity, and growth potential. Unlike many sandwich concepts that focus solely on speed, Electric Hero takes pride in its craft—each sandwich is made with purpose and quality in mind.
Here’s why it’s a smart investment:
High Demand Market: The fast-casual segment continues to outperform other restaurant categories, driven by the consumer’s desire for quick yet high-quality food options.
Proven Concept: Electric Hero’s model balances strong branding, efficient operations, and scalable systems.
Multiple Revenue Streams: Beyond walk-in customers, the brand thrives through catering services, online ordering, delivery platforms, and local events.
Recognizable Brand Identity: With its electric-themed décor and energetic atmosphere, the restaurant stands out in a crowded food market.
Strong Franchise Support: Comprehensive training and operational assistance ensure franchisees are never alone in their business journey.
Electric Hero Sandwich Shop was founded in 2012 in Michigan by Chef Justin Barclay, whose culinary vision was to elevate the traditional sandwich experience. What started as a passion project quickly evolved into a fast-growing local sensation, thanks to its creative menu and strong focus on community connection.
Over the years, the brand has expanded its footprint through franchise development, bringing its electric energy to new markets across the U.S. Today, Electric Hero operates multiple locations with ambitious plans for nationwide growth. The company continues to be privately owned and operated, ensuring its founding principles—quality, flavor, and service excellence—remain at the heart of every franchise location.
Industry Category: Fast-Casual / Restaurant Franchise
Franchise Units (Current): Approx. 10+ and growing
Electric Hero stands out among competitors by blending gourmet quality with fast-casual efficiency, allowing franchise owners to offer exceptional products without the complexity of a full-service restaurant.
Electric Hero believes that franchise success begins with hands-on support and thorough preparation. The brand provides an end-to-end training and support system designed to empower new franchise owners with all the tools needed for long-term success.
Pre-Launch Support:
Site selection and demographic analysis assistance
Lease negotiation guidance
Store layout and design consultation
Vendor setup and equipment sourcing
Comprehensive Training:
2–3 weeks of in-store training at a flagship location
Operations, customer service, and kitchen workflow training
Food preparation and quality control standards
POS system and inventory management training
Marketing & Launch Assistance:
Grand opening marketing strategy and local store promotion
Access to national and regional advertising materials
Social media marketing templates and brand guidelines
Ongoing Support:
Continuous operational consulting and menu updates
Access to a centralized franchise support team
Regular performance reviews and business growth evaluations
With these resources, franchisees gain confidence in running a streamlined, profitable operation while maintaining brand consistency.
The ideal Electric Hero franchisee is an energetic, community-driven entrepreneur who shares the brand’s passion for great food and hospitality. This opportunity suits both experienced restaurateurs and first-time business owners who are eager to learn and grow.
Key Qualities of a Successful Franchise Owner:
Strong customer service and leadership skills
Willingness to be hands-on in day-to-day operations
Interest in food, hospitality, and local business development
Financial stability to manage startup and operating costs
Ability to build and motivate a small, dedicated team
Preferred Background:
Experience in restaurant or retail management (not mandatory but advantageous)
Local market knowledge and community involvement
Passion for building a brand with purpose and impact
Electric Hero encourages franchisees who want to become local heroes—creating not just sandwiches, but experiences that bring people together.
Below is a general overview of the expected financial commitment required to open an Electric Hero Sandwich Shop franchise:
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Franchise Fee | $30,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Working Capital | $25,000 – $50,000 |
| Equipment & Build-Out | $100,000 – $200,000 |
| Training & Initial Supplies | $10,000 – $20,000 |
| Expected ROI | 20% – 30% (depending on market) |
| Break-Even Period | 12 – 24 months |
| Revenue Streams | Dine-in, takeout, catering, delivery, local events |
