1971
2300
$45,000
$25,000
$500,000
No
Founded on innovation, collaboration, and trust, ERA Real Estate stands as one of the most respected and recognized names in the global real estate industry. As part of the Anywhere Real Estate Inc. (formerly Realogy Holdings Corp.) network, ERA Real Estate offers franchise owners the power of a world-class brand backed by decades of experience and a legacy of leadership.
Operating in more than 30 countries with thousands of affiliated agents, ERA Real Estate’s franchise model focuses on empowering local entrepreneurs to build thriving real estate businesses through technology-driven tools, marketing innovation, and collaborative culture. Its proven system helps broker-owners elevate productivity, attract top-performing agents, and deliver exceptional service to clients.
With a mission to “move people and communities forward,” ERA Real Estate is more than just a brokerage — it’s a full-service real estate network that merges traditional business values with modern digital transformation. Whether you are an experienced broker or an aspiring entrepreneur passionate about real estate, investing in an ERA Real Estate franchise means aligning with a globally respected brand that values growth, relationships, and long-term success.
Investing in an ERA Real Estate franchise provides access to a business model built for the modern marketplace. The real estate sector continues to grow across the USA, driven by evolving housing demands, relocation trends, and a strong economy. ERA’s franchise system is structured to help brokers thrive through market cycles and remain competitive in both urban and suburban settings.
Key reasons to invest include:
Global Brand Recognition: ERA Real Estate is a household name known for professionalism, trust, and innovation.
Powerful Technology Suite: Franchisees gain access to advanced CRM systems, automated marketing, and digital transaction tools.
Collaborative Culture: The brand fosters a community of brokers who share ideas and best practices, driving mutual growth.
Comprehensive Support: From onboarding to daily operations, ERA provides ongoing business coaching, marketing guidance, and technology training.
Scalable Business Model: Whether starting fresh or converting an independent brokerage, ERA’s system supports sustainable growth at every stage.
Founded: 1971
Founder: Jim Jackson
Headquarters: Madison, New Jersey, USA
Parent Company: Anywhere Real Estate Inc.
Franchise Units: 2,300+ offices worldwide
Industry: Real Estate Brokerage
ERA (Electronic Realty Associates) was created in 1971 with the vision of using technology to revolutionize how real estate was bought and sold — decades before digital transformation became the norm. From its early adoption of fax-based listings to cutting-edge CRM and AI-driven lead management tools today, ERA has always led innovation in real estate franchising.
As part of Anywhere Real Estate, which also owns brands like Century 21, Coldwell Banker, and Sotheby’s International Realty, ERA benefits from world-class infrastructure, data systems, and marketing resources. With a growing footprint across the USA, ERA continues to attract motivated entrepreneurs who want to build a scalable real estate business with the support of a globally trusted network.
ERA Real Estate is known for its comprehensive franchise support system, designed to help new franchise owners succeed from day one. Their approach covers every aspect of building and operating a thriving brokerage:
1. Pre-Launch Support
Site selection assistance and market analysis.
Business planning, budgeting, and legal guidance.
Onboarding sessions to integrate technology and operations systems.
2. Training Programs
ERA University: A digital learning platform offering courses for brokers, agents, and staff.
Leadership and management development programs.
Continuous agent education on market trends, digital marketing, and client relationship management.
3. Marketing & Branding
Professionally designed national and local marketing templates.
Access to branded advertising campaigns, social media content, and PR materials.
Digital marketing tools for lead generation and customer engagement.
4. Ongoing Operational Support
Dedicated regional consultants to assist with growth strategies.
Access to data analytics, recruitment strategies, and industry insights.
Regular conferences, networking events, and performance reviews.
ERA’s support framework ensures franchisees are never alone — the brand’s experienced team is always available to provide expert guidance, technical assistance, and business mentoring.
The ERA Real Estate franchise is best suited for ambitious, driven, and community-oriented entrepreneurs who are passionate about helping people achieve their real estate goals while building a long-term, sustainable business. ERA franchisees come from diverse backgrounds — from seasoned brokers to business professionals with strong leadership skills — but they all share a common vision of growth, integrity, and client success.
Here’s what defines the ideal ERA Real Estate franchise owner:
1. Experienced Real Estate Professionals or Business Leaders
ERA welcomes both established brokers who want to elevate their business with a trusted global brand, and entrepreneurs from related industries (finance, sales, construction, property management, etc.) who have strong leadership and networking abilities. A background in real estate is beneficial, but not mandatory if the investor is committed to learning and managing a professional team.
2. Entrepreneurial Mindset
The ideal franchisee is someone who thrives on building a business from the ground up. They are proactive, strategic thinkers who understand that success in real estate comes from relationship-building, consistent branding, and community involvement.
3. Strong Leadership and Team-Building Skills
ERA franchisees should be capable of recruiting, training, and motivating a team of high-performing real estate agents. They must embody the brand’s collaborative culture — leading by example, maintaining ethical standards, and inspiring their agents to achieve sales excellence.
4. Marketing & Networking Orientation
A successful ERA owner understands the importance of local marketing and brand presence. They actively participate in community events, leverage social media, and use ERA’s powerful marketing tools to attract clients and top talent.
5. Financial Stability & Commitment
Franchisees should possess the financial capacity to invest in startup costs, marketing, and early operations. A minimum liquid capital of $45,000–$75,000 is typically recommended, depending on market size and office setup.
6. Passion for Real Estate & Community Impact
Beyond financial goals, ERA seeks individuals who are passionate about real estate and committed to improving the communities they serve. The most successful franchisees align with ERA’s mission to “move people and communities forward.”
7. Preferred Locations
ERA Real Estate franchises perform exceptionally well in:
High-growth suburban and metropolitan markets.
Areas with expanding residential and commercial developments.
Regions with active relocation or new construction trends.
In Summary:
The ideal ERA Real Estate franchisee is a visionary entrepreneur who combines business acumen with a people-first approach. They believe in teamwork, embrace technology, and see real estate not just as a transaction — but as a lifelong relationship.
| Category | Estimated Cost (USD) | Details & Notes |
|---|---|---|
| Total Initial Investment | $45,000 – $500,000 | Includes franchise fee, office setup, technology, marketing, and working capital. Actual cost depends on market size and office type (home-based, boutique, or multi-agent office). |
| Minimum Cash Required | $45,000 – $75,000 | Recommended liquid capital to cover initial fees, operations, and early marketing. |
| Franchise Fee | $25,000 – $35,000 | One-time upfront fee granting rights to operate under the ERA Real Estate brand. |
| Royalty Fee | 6% of Gross Commission Income | Ongoing royalty based on total gross commissions earned by the office. |
| National Marketing Fund | 1% – 2% of Gross Revenue | Contributes to ERA’s national advertising campaigns, technology, and brand marketing programs. |
| Office Setup & Infrastructure | $20,000 – $100,000 | Covers leasehold improvements, furniture, office décor, signage, and technology systems. |
| Technology & Software Systems | $5,000 – $15,000 | Includes CRM, digital marketing tools, transaction management systems, and online training access. |
| Initial Marketing Budget | $10,000 – $25,000 | Used for launch campaigns, local advertising, and digital marketing in the first 3–6 months. |
| Working Capital (First 3–6 Months) | $25,000 – $75,000 | Covers operational expenses like payroll, utilities, and ongoing marketing. |
| Training & Onboarding Fees | Included in Franchise Fee | Access to ERA University, broker training, and staff development programs. |
| Contract Term | 10 Years (Renewable) | Standard franchise agreement with renewal options upon review. |
| Expected ROI | 25% – 40% Annually | Dependent on office performance, agent productivity, and market conditions. |
| Break-even Point | 12 – 24 Months | Average timeline for new franchise offices to achieve profitability. |
| Revenue Streams | Multiple | Residential & commercial sales, property management, relocation services, referral fees, and agent training programs. |
